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Edison Research to Present The Infinite Dial 2021 UK


Edison Research
Edison Research

The Infinite Dial 2021 UK from Edison Research will debut in a webinar on Thursday, December 2 at 2pm GMT. The Infinite Dial is the longest-running survey of digital media consumer behavior in America, tracked annually since 1998, and The Infinite Dial 2021 UK will mark the first time the study has been conducted in the United Kingdom, after being conducted in the United States, Canada, Australia, Germany and South Africa.

Edison Research President Larry Rosin will present the latest findings on digital media behaviors in the United Kingdom. Rosin said, "We are excited to add the UK to the list of countries around the world investigating digital audio, podcasting, and social media usage via The Infinite Dial franchise. Thanks to Bauer Media and Spotify for bringing this beneficial research to the media community in the UK."

Bauer Media Audio UK COO Graham Bryce added, "We are proud to be part of bringing The Infinite Dial to the UK to showcase digital audio and media consumption among Britons. These never-before-seen findings will benefit many across the industry and provide deeper understanding of consumer habits in this fast-growing market segment. Infinite Dial is another great step forward in our mission of providing leadership in audience insight."

Spotify UK and Ireland Head of Studios James Cator said, "We are really excited to be working with Edison Research on the Infinite Dial's first ever UK report. There's no doubt that consumers' habits when it comes to media consumption are changing rapidly, and as the UK's most popular audio platform, Spotify is a key part of driving and delivering against this change."

He added, "We are looking forward to revealing the report and sharing the latest trends around audio consumption - including some of our insights from Wrapped 2021 as we reflect on the role that audio played in the lives of our listeners and how creators soundtracked the world around us over the past year."

Attendees will be the first to learn about the latest trends among Britons regarding media usage and consumption habits for streaming audio, podcasting, radio, mobile media, smart speakers, social media behaviors, and more. The presentation will be available for download at the conclusion of the webinar.

To register for The Infinite Dial 2021 UK, click here.

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