Edison, ARM to Present Podcast Super Listeners Study

RADIO ONLINE | Thursday, February 3, 2022

Edison Research and Ad Results Media

The third annual Super Listeners study will debut on Wednesday, February 16, at 2pm ET in a webinar from Edison Research and Ad Results Media. "Super Listeners" listen to five or more hours of podcasts weekly and are the people most likely to hear podcasting ads and to have an opinion about them.

Ad Results Media Partner and CEO Marshall Williams and Edison Research SVP Tom Webster will walk attendees through a look at those who spend the most time listening to podcasts, their attitudes towards podcast advertising, and how they view podcasting in the greater media landscape.

This year's in-depth analysis of podcast super listeners further explores the perceptions of podcast advertising with specific insights on the following:

• How Super Listeners feel about the number of ads in podcasts and the length of ad breaks

• Attitudes about host-read ads v. pre-recorded ads v. sponsorships

• How podcast advertising affects intent to purchase and other brand fit measures

To register for the Super Listeners webinar or visit www.edisonresearch.com.