RAB, Provoke to Present ''Listener Lifestyle Trends 2022''

Radio Advertising Bureau

As part of RAB's strategic partnership with market research firm Provoke Insights, both organizations will present new primary research reflecting consumer behavior and sentiment in key advertising categories, including travel and fitness in a live presentation entitled: "Listener Lifestyle Trends 2022: Travel & Fitness."

Provoke Insights President, Head of Strategy & Research Carly Fink and Assistant Researcher & Strategist Breeda Bennett-Jones will share key trends among radio listeners' fitness and travel lifestyles, including fitness gear purchasing, vacationing and exercise lifestyles at noon CT on Wednesday, June 29.

Registration for the presentation is free for RAB members. The presentation will also be available for on-demand viewing and the full findings will be made available to RAB members on RAB.com. To register, click here.

Latest Radio Stories

Sonja Morrell Takes Middays at 106.9 The Fox Norfolk

Sonja Morrell

Hampton Roads Media Group has named longtime team member Sonja Morrell as midday host & content creator for Classic Rock WAFX (106.9 The Fox) in Norfolk-Virginia Beach, VA. Morrell succeeds Mike Arlo, who held the midday post until his passing in June following a brief illness. A familiar voice to More

AM/FM Radio Dominates Audio Among Nissan Drivers

Cumulus Media and Westwood One

AM/FM radio continues to dominate audio listening among Nissan drivers, according to a new Cumulus Media | Westwood One Audio Active Group blog that cites newly released Q1 2026 data from Edison Research's "Share of Ear" study. The report, authored by Pierre Bouvard, says Nissan owners spend 86% of their More

iHeartMedia Begins Programming Restructuring

iHeartMedia

iHeartMedia has begun a sweeping restructuring of its programming organization that includes staff reductions across dozens of markets as the company works toward an additional $50 million in annualized cost savings announced earlier this year. The restructuring follows iHeartMedia's first-quarter More

SBS Promotes Andrew Frausto to Los Angeles GSM

Andrew Frausto

Spanish Broadcasting System (SBS) has promoted Andrew Frausto to General Sales Manager for its Los Angeles operations, effective immediately. Frausto, who joined SBS Los Angeles in 2024 as Local Sales Manager, will now oversee all sales operations for the company's Los Angeles properties, including regional More

Mike Fabian Named Cumulus Boise Market Manager

Mike Fabian

Cumulus Media has appointed Mike Fabian as Vice President/Market Manager for its cluster in Boise, ID. Fabian joins Cumulus from Townsquare Media, where he has served as Chief Revenue Officer/Market President in Sierra Vista, AZ, since 2022. Prior to that role, he spent more than 12 years with Cherry Creek More

Global Study Highlights Audio's Marketing Power

Radio Advertising Bureau (RAB)

A new global study unveiled at the Cannes Lions International Festival of Creativity is making a strong case for audio advertising, with research showing campaigns that include audio deliver significantly stronger business and brand outcomes than those that do not. For the first time, the leading More

Return to Menu

RAB, Provoke to Present ''Listener Lifestyle Trends 2022''

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

RAB, Provoke to Present ''Listener Lifestyle Trends 2022''

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®