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RAB, Provoke to Present ''Listener Lifestyle Trends 2022''


Radio Advertising Bureau
Radio Advertising Bureau

As part of RAB's strategic partnership with market research firm Provoke Insights, both organizations will present new primary research reflecting consumer behavior and sentiment in key advertising categories, including travel and fitness in a live presentation entitled: "Listener Lifestyle Trends 2022: Travel & Fitness."

Provoke Insights President, Head of Strategy & Research Carly Fink and Assistant Researcher & Strategist Breeda Bennett-Jones will share key trends among radio listeners' fitness and travel lifestyles, including fitness gear purchasing, vacationing and exercise lifestyles at noon CT on Wednesday, June 29.

Registration for the presentation is free for RAB members. The presentation will also be available for on-demand viewing and the full findings will be made available to RAB members on RAB.com. To register, click here.

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