Home Login RADIO ONLINE RSS Facebook
Advertisement

FMR-Eastlan: Podcasts More Popular in Larger Markets


FMR Associates and Eastlan
FMR Associates and Eastlan

A study was conducted in March-April, 2022 for FMR Associates and Eastlan Ratings clients to determine the listening levels of varied audio compared to six months ago and how listening may differ based on market size or geography.

In the last six months Weekly Podcast Listening has increased to 25% of the 25-64 Adult population of the US. That number was under 5% just five years ago. Most who listen to podcasts also listen weekly to AM/FM Radio (95%)

Listening levels are about the same between men and women and 5% higher in the 25-44-year-old age group.

Weekly Podcast listening is much more popular in progressively larger markets at 31% weekly in the top 30 markets compared to only 17% usage in markets 101 and smaller.

The "podcast gap" is significant and the impact on Time Spent Listening for AM/FM radio is much greater in larger markets compared to markets 101 and smaller. The study may also indicate a podcast targeted toward a "large city" audience could have greater chance of success with more potential audience in the top 30 markets.

Advertisement

Latest Radio Stories

CMG Launches Relief Drive for Flood-Ravaged Hill Country
Cox Media Group
Cox Media Group
In response to the severe storms and flooding that swept through the Texas Hill Country last week, Cox Media Group San Antonio and Gunn Automotive Group have launched the "Help the Hill Country" relief drive to support affected families. Starting today and running through Saturday, July 12, members of More

NuVoodoo Study Reveals Radio Still Dominates In-Car
NuVoodoo Media Services
NuVoodoo Media Services
As fall ratings approach, NuVoodoo Media Services has released findings from its latest Ratings Prospects Study, revealing that while streaming platforms like Spotify continue to gain ground, traditional AM/FM radio still commands a leading position in the car. The study, which More

Leadership Change at Times-Shamrock as Loftus Retires
Diane Sutter
Diane Sutter
Times-Shamrock Communications is entering a new era of leadership following the retirement of CEO Jim Loftus, who steps down after 18 months in the role and a career spanning decades in Pennsylvania radio. The company has appointed board member Diane Sutter as Acting CEO and expanded the responsibilities of More
Advertisement

Study: Audio Ads Key to Reaching Passive Job Seekers
Cumulus Media and Westwood One
Cumulus Media and Westwood One
A new study from Cumulus Media | Westwood One's Audio Active Group reveals that ad-supported audio -- particularly AM/FM radio and streaming -- is a powerful tool for reaching both active and passive job seekers, with important implications for recruitment advertisers. The national survey, conducted by More

Kevin Winter Heads to UoF for New Role at WRUF
Kevin Winter
Kevin Winter
Former ESPN Radio anchor and studio host Kevin Winter has found his next chapter following his departure from the network earlier this year. In a Facebook post, Winter revealed that he has accepted a position at the University of Florida, with his new role set to begin July 11. While the university has More

Ryan Ermanni Joins WJR-AM in Detroit as Afternoon Host
Ryan Ermanni
Ryan Ermanni
Longtime Detroit media personality Ryan Ermanni joins News/Talk WJR 760 AM as its new afternoon on-air host. Ermanni will be heard weekdays from 2-4pm, starting Monday. Well-known to local audiences from his two decades at WJBK (FOX 2 Detroit), where he co-hosted the station's late-morning talk show "The More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement