The Latino Podcast Listener Report 2022 Debuts August 16

Edison Research

Shakira is the Latino music artist that most Latino podcast listeners say they would be interested in hearing host her own podcast. This preference for the "Hips Don't Lie" singer is just one of many findings that will be revealed in the third annual Latino Podcast Listener Report, which will debut in a webinar on Tuesday, August 16 at 2pm ET.

The Latino Podcast Listener Report tracks emerging habits and preferences among listeners, including reasons Latino listeners choose video podcasts, actions they take because of podcast ads and their interest in local news on podcasts.

The study from Edison Research was commissioned by Adonde Media, LWC Studios, Libsyn, PRX and SXM Media, and will be presented by Edison Research Senior Director of Research Gabriel Soto and She Podcasts Co-founder Elsie Escobar, who is also Community Manager at Libsyn. Soto and Escobar will also share updates on baseline statistics from prior years, and will present video interviews of U.S. Latino podcast listeners.

A recording of the webinar will be available at the conclusion of the presentation, and English and Spanish versions of the presentation will be available for download.

Click here to register for the Latino Podcast Listener Report 2022 webinar.

Latest Radio Stories

NAB Unveils Redesigned Spot Center for PSA's

National Association of Broadcasters (NAB)

The National Association of Broadcasters (NAB) has launched a redesigned Spot Center, providing local radio and television stations with an improved way to access free public service campaigns from nonprofit organizations. The updated website features a cleaner, more intuitive interface that allows More

Jen Scordo Named Midday Host at WXTU/Philadelphia

Jen Scordo

Veteran Philadelphia air talent Jen Scordo is named the new midday host at 92.5 WXTU-FM in Philadelphia. The appointment was announced Friday morning during The Andie Summers Show, with Scordo assuming the role immediately. A familiar voice to WXTU listeners, Scordo had been serving as the Country outlet's More

WATH/Athens Debuts ''Southern Ohio Gold'' Format

WATH-AM/Athens, GA

Total Media has rebranded WATH-AM (970/97.3) in Athens, OH, flipping from Sports to Oldies with the launch of "Southern Ohio Gold." The new format debuted Friday, July 10, at 3pm and is programmed by Seaboard Networks CEO Steve Clendenin. The move restores an Oldies format to the More

Brad Elliott Joins 95.1 The Wolf in Abilene

Brad Elliott

Veteran personality Brad Elliott has joined Community Broadcast Partners' KABW-FM (95.1 The Wolf) in Abilene, TX. Elliott is well known to Big Country listeners after spending much of his career in the market. He previously worked at crosstown at Townsquare Media Classic Hits KULL (100.7 Kool FM) along with More

FCC, iHeart Reach Deal on Payola Safeguards

Federal Communications Commission

The FCC has reached a consent decree with iHeartMedia resolving an investigation into the company's compliance with federal payola rules, establishing new reporting, training and disclosure requirements aimed at protecting artists from improper pressure tied to radio airplay and live event appearances. More

Nielsen: Radio Continues to Lead Weekly Reach

Katz Radio Group

Radio continues to deliver the broadest weekly audience of any measured media platform, reaching 87% of U.S. adults each week despite growing media fragmentation, according to Katz Radio Group's latest Sound Answers report highlighting Nielsen Audience Insights data for the first More

Return to Menu

The Latino Podcast Listener Report 2022 Debuts August 16

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

The Latino Podcast Listener Report 2022 Debuts August 16

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®