Home Login RADIO ONLINE RSS Facebook
Advertisement

The Latino Podcast Listener Report 2022 Debuts August 16


Edison Research
Edison Research

Shakira is the Latino music artist that most Latino podcast listeners say they would be interested in hearing host her own podcast. This preference for the "Hips Don't Lie" singer is just one of many findings that will be revealed in the third annual Latino Podcast Listener Report, which will debut in a webinar on Tuesday, August 16 at 2pm ET.

The Latino Podcast Listener Report tracks emerging habits and preferences among listeners, including reasons Latino listeners choose video podcasts, actions they take because of podcast ads and their interest in local news on podcasts.

The study from Edison Research was commissioned by Adonde Media, LWC Studios, Libsyn, PRX and SXM Media, and will be presented by Edison Research Senior Director of Research Gabriel Soto and She Podcasts Co-founder Elsie Escobar, who is also Community Manager at Libsyn. Soto and Escobar will also share updates on baseline statistics from prior years, and will present video interviews of U.S. Latino podcast listeners.

A recording of the webinar will be available at the conclusion of the presentation, and English and Spanish versions of the presentation will be available for download.

Click here to register for the Latino Podcast Listener Report 2022 webinar.

Advertisement

Latest Radio Stories

Cumulus Names Bill Smith VP/Market Mgr in Oxnard
Bill Smith
Bill Smith
Cumulus Media has appointed William E. "Bill" Smith as Vice President and Market Manager for its Oxnard-Ventura, CA, operations. Smith joins Cumulus from American General Media, where he served as General Manager of its Bakersfield stations. His previous experience includes roles as Local Sales Manager for More

Gator Harrison Named K-LOVE Chief Media Officer
Gator Harrison
Gator Harrison
K-LOVE has named Gator Harrison as Chief Media Officer, overseeing the K-LOVE and Air1 radio networks, as well as live events and partnerships. Harrison joins the organization after a nearly 40-year career in radio, most recently serving as Senior Vice President of Programming at iHeartMedia. His background More

Mike McVay Honored with MIW Impact Award
Mike McVay
Mike McVay
Mentoring and Inspiring Women in Radio (MIW) has named Mike McVay, President of McVay Media, as the recipient of the third annual Erica Farber Impact Award. The award recognizes individuals who contribute time, expertise and resources to drive meaningful change and support industry advancement. McVay was More
Advertisement

S&P: Podcast Listening Jumps as Video Drives Growth
S&P Global Market Intelligence
S&P Global Market Intelligence
Podcast consumption in the U.S. continues to expand, with nearly 60% of online adults now reporting they listen to podcasts, according to a new analysis from S&P Global Market Intelligence. The report shows a 10-percentage-point increase in early 2026, driven in part by the growing influence of video podcast More

Bleav Adds Alvarez, Waller to Ad Leadership
Maryann Alvarez and Gretchen Waller
Maryann Alvarez and Gretchen Waller
Bleav has expanded its advertising leadership team with the hiring of Maryann Alvarez (far left) and Gretchen Waller as Directors of Partnerships. Alvarez and Waller will be responsible for developing partnerships with brands and agencies, while driving sponsorship, advertising More

Ashley & Brad Add Phoenix, Raleigh Affiliates
Ashley & Brad
Ashley & Brad
Skid Trax's Ashley & Brad Show has expanded its national reach with the addition of two new affiliates, joining morning drive on KXSL (K-Bear 100.5) in Prescott AZ (Phoenix DMA) and WFJA (Classic Hits 105) in Raleigh-Durham, NC. Both stations have added the program to their More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement