Home Login RADIO ONLINE RSS Facebook
Advertisement

Median Age of AM/FM, Streaming and Podcast Listeners


Edison Research
Edison Research

According to Edison Research's Share of Ear, the median age of those listening to AM/FM Radio is 46, or 12 years older than the listener to streaming and podcasts -- which is 34. The median age by time spent listening to AM/FM Radio is 51, while streaming is 36 and podcasts is 31. The weighted median of listening time pushes the radio median age up and the streaming median down -- a twenty year difference. Podcasting, when time is considered, gets two years older, showing that the older listeners are giving a little more time to podcasts than the younger.

All three of these platforms have lots of listeners, and listening, in all age groups. But the midpoint of these listener and listening bases are significantly different.

Edison Research will continue it listener studies with the release of the Latino Podcast Listener Report 2022. This report was commissioned by Adonde Media, LWC Studios, Libsyn, PRX and SXM Media. This year marks the third annual release of the report and once again the report includes new insights on the Latino podcast space, including new measures. The debut of the research will be Tuesday, August 16 at 2pm ET.

The Latino Podcast Listener Report tracks emerging habits and preferences among listeners, including reasons Latino listeners choose video podcasts, actions they take because of podcast ads, and their interest in local news on podcasts.

The study will be presented by Gabriel Soto, Senior Director of Research at Edison Research, and Elsie Escobar, She Podcasts Co-founder and Community Manager at Libsyn. Click here to register for the webinar.

Advertisement

Latest Radio Stories

Connoisseur Media Closes Acquisition of Alpha Media
Connoisseur Media
Connoisseur Media
Connoisseur Media has completed its acquisition of Alpha Media, a deal approved by the FCC on August 13. The transaction adds Alpha's 205 radio stations to Connoisseur's existing Connecticut and Long Island holdings, expanding the company's portfolio to 216 stations in 47 markets nationwide. With the deal More

Cameron Moore Named Program Director of WSOC Charlotte
Cameron Moore
Cameron Moore
Beasley Media Group has promoted Cameron Moore to Program Director of Country 103.7 WSOC-FM in Charlotte. She will continue in her current role as Program Director of CHR WNKS-FM (Kiss 95.1). Moore joined Beasley in 2017 and has held several posts in the Charlotte cluster, including air personality and More

NAB Pushes for Modernized Broadcast Ownership Rules
National Association of Broadcasters (NAB)
National Association of Broadcasters (NAB)
The National Association of Broadcasters (NAB) announced key milestones in its effort to convince Congress and the Federal Communications Commission (FCC) to update decades-old broadcast ownership rules. The group argues that outdated restrictions leave local stations at a disadvantage More
Advertisement

Beasley Media Enters Podcast Deal with Amazon's ART19
Beasley Media Group
Beasley Media Group
Beasley Media Group has entered into an agreement with ART19, Amazon's podcast hosting and monetization platform, to support its expanding portfolio of podcasts and on-demand radio programming. As part of the partnership, Beasley's podcasts will migrate to ART19's enterprise-grade More

Radio One's WFNZ Partners with ESPN Radio in Charlotte
WFNZ-FM in Charlotte
WFNZ-FM in Charlotte
Radio One and Sportsradio 92.7 WFNZ in Charlotte have announced a new partnership with ESPN Radio, bringing the "Worldwide Leader in Sports" to Charlotte listeners starting today. The move integrates ESPN's nightly shows and exclusive content into WFNZ's lineup, strengthening the More

Kevin & Taylor Show Joins Star 94.1 in Atlanta
Taylor Scott and Kevin Avery
Taylor Scott and Kevin Avery
WSTR-FM (Star 94.1) in Atlanta will become the new home of The Kevin and Taylor Show, beginning September 15. Hosted by Kevin Avery and Taylor Scott, the show will air weekdays from 6-10am ET. Earlier this year, Avery and Scott were inducted into the Friends of Georgia Radio Hall of Fame. "Being able to More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement