Home Login RADIO ONLINE RSS Facebook
Advertisement

Media Monitors Earns Continued MRC Accreditation


Media Monitors
Media Monitors

Accredited since 2008 by the Media Rating Council (MRC) for its US radio spot data, and since 2017 for its US TV spot data, Media Monitors has announced continuation of its accreditation has been awarded for both radio and TV spot data again this year. Tracking millions of recurring radio and television commercials, Media Monitors customers can access data that is within one hour of real time. The data is often used by clients as a powerful tool for tracking competitive advertising.

Media Monitors President and CEO Philippe Generali said, "The standards MRC holds are core to our company's values and expectations. Quality data delivered accurately and timely are the cornerstones at Media Monitors. Being awarded MRC accreditation is an incredible accomplishment and shows our commitment as the leader in local media monitoring."

MRC Executive Director and CEO George W. Ivie added, "We congratulate Media Monitors for continuing to meet the rigorous requirements needed to achieve MRC accreditation. The accredited spot data fills an important role in the radio and television advertising marketplaces, and data users can be confident it meets MRC's standards."

Advertisement

Latest Radio Stories

Katz Study Highlights Radio's Emotional Connection
Katz Radio Group
Katz Radio Group
A new Katz Radio Group study finds that AM/FM radio continues to play a deeply ingrained role in consumers' daily lives, driven by habitual listening, emotional connections, and trusted air personalities. According to Katz's latest Sound Answers report, more than 86% of radio More

Rivian Drops FM Radio from R2, Sparks Listener Backlash
Rivian
Rivian
Rivian's decision to eliminate AM and FM radio receivers from its new R2 electric SUV is drawing criticism from radio advocates, lawmakers and potential buyers, as concerns grow over the industry's broader move away from traditional broadcast radio in vehicles. According to media reports, the Rivian R2 More

iHeart Unveils AudioGraph for Broadcast Targeting
iHeartMedia
iHeartMedia
iHeartMedia has launched AudioGraph, a new suite of advertising capabilities designed to bring digital-style targeting, measurement and attribution to broadcast radio at scale. Powered by Triton Digital, AudioGraph combines privacy-safe identity technology, audience insights from TransUnion and proprietary More
Advertisement

Triton Digital Issues its May Podcast Rankings
Triton Digital
Triton Digital
Triton Digital has released its U.S. Podcast Ranker for May 2026, with the iHeart Audience Network maintaining its position as the nation's top podcast sales network. Covering the reporting period from May 4-31, the monthly report showed the iHeart Audience Network leading all More

AdLarge Names David Cohn Chief Revenue Officer
David Cohn
David Cohn
AdLarge has appointed David Cohn as Chief Revenue Officer, tasking the veteran media executive with leading revenue strategy and sales operations across AdLarge and the fwd. network. In the newly created role, Cohn will oversee revenue growth initiatives spanning audio, video, social media, creator-led More

Norsan Media to Acquire KGSR-FM in Austin for $3.5M
Norsan Media
Norsan Media
Norsan Media has agreed to acquire KGSR-FM (93.3) in Austin, TX, from Waterloo Media for $3.5 million. The station operates with 100,000 watts and serves the Austin market with a Classic Hip Hop format branded as Vibe 93.3. Following the transaction, Waterloo Media will retain ownership of several More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement