Home Login RADIO ONLINE RSS Facebook
Advertisement

Media Monitors Earns Continued MRC Accreditation


Media Monitors
Media Monitors

Accredited since 2008 by the Media Rating Council (MRC) for its US radio spot data, and since 2017 for its US TV spot data, Media Monitors has announced continuation of its accreditation has been awarded for both radio and TV spot data again this year. Tracking millions of recurring radio and television commercials, Media Monitors customers can access data that is within one hour of real time. The data is often used by clients as a powerful tool for tracking competitive advertising.

Media Monitors President and CEO Philippe Generali said, "The standards MRC holds are core to our company's values and expectations. Quality data delivered accurately and timely are the cornerstones at Media Monitors. Being awarded MRC accreditation is an incredible accomplishment and shows our commitment as the leader in local media monitoring."

MRC Executive Director and CEO George W. Ivie added, "We congratulate Media Monitors for continuing to meet the rigorous requirements needed to achieve MRC accreditation. The accredited spot data fills an important role in the radio and television advertising marketplaces, and data users can be confident it meets MRC's standards."

Advertisement

Latest Radio Stories

TAB Show Puts Spotlight on Radio Innovation
Texas Association of Broadcasters (TAB)
Texas Association of Broadcasters (TAB)
The Texas Association of Broadcasters (TAB) is placing a renewed focus on radio at its 2026 TAB Show, a two-day conference expected to draw approximately 1,200 broadcasters, engineers, sales professionals and industry leaders to Austin-Round Rock on August 5-6. Billed as one of the most radio-centric TAB More

Florida Broadcasters Announce Leadership Changes
Florida Association of Broadcasters (FAB)
Florida Association of Broadcasters (FAB)
The Florida Association of Broadcasters (FAB) has announced a series of leadership changes, including the appointment of a new Chairman and Chairman-Elect, the addition of an Executive Committee member, and several new members to its Board of Directors. As part of the More

Report: Video Podcasts Deliver Stronger Ad Results
Magellan
Magellan
Podcast campaigns running on video-enabled shows generated stronger audience response and conversion rates than audio-only podcasts during the first quarter of 2026, according to Magellan AI's latest Podcast Measurement Benchmark Report. The report analyzed podcast advertising campaigns measured by More
Advertisement

BIA Names Michael Guerity VP of Market Intelligence
Michael Guerity
Michael Guerity
BIA Advisory Services has appointed Michael Guerity as Vice President of Market Intelligence & Strategic Communications, a newly created leadership post designed to strengthen the company's market forecasting, strategic insights and industry engagement efforts. In the role, Guerity will oversee strategic More

104.3 The Score Extends Chicago Bulls Radio Rights Deal
Chicago Bulls
Chicago Bulls
Audacy and the Chicago Bulls have agreed to a multi-year extension of their multiplatform broadcast partnership, ensuring that WSCR-FM (104.3 The Score) remains the flagship radio home of Bulls basketball. Under the renewed agreement, The Score will continue to air all Chicago Bulls regular season and More

NAB Urges FCC to Scale Back Earth Station Fee Hike
National Association of Broadcasters (NAB)
National Association of Broadcasters (NAB)
The National Association of Broadcasters (NAB) is urging the FCC to reduce a proposed 46% increase in regulatory fees for earth station licenses, arguing the hike would place an unfair burden on broadcasters that rely on satellite facilities to distribute programming. In an ex parte filing detailing a More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement