Media Monitors Earns Continued MRC Accreditation

Media Monitors

Accredited since 2008 by the Media Rating Council (MRC) for its US radio spot data, and since 2017 for its US TV spot data, Media Monitors has announced continuation of its accreditation has been awarded for both radio and TV spot data again this year. Tracking millions of recurring radio and television commercials, Media Monitors customers can access data that is within one hour of real time. The data is often used by clients as a powerful tool for tracking competitive advertising.

Media Monitors President and CEO Philippe Generali said, "The standards MRC holds are core to our company's values and expectations. Quality data delivered accurately and timely are the cornerstones at Media Monitors. Being awarded MRC accreditation is an incredible accomplishment and shows our commitment as the leader in local media monitoring."

MRC Executive Director and CEO George W. Ivie added, "We congratulate Media Monitors for continuing to meet the rigorous requirements needed to achieve MRC accreditation. The accredited spot data fills an important role in the radio and television advertising marketplaces, and data users can be confident it meets MRC's standards."

Latest Radio Stories

Skyview Networks Completes Ownership Transition

Steve Jones

Skyview Networks has completed an ownership transition, with President and CEO Steve Jones assuming full leadership of the company, effective immediately. In a companywide message, Jones said the move strengthens Skyview's long-term direction while maintaining continuity in its operations and strategic More

Radio's Reach, ROI Challenge "Dead" Narrative

Spotset Media Network

A new commentary from media executives Howard Robertson and Ryan Robertson argues that reports of radio's demise are overstated, citing strong audience reach and return on investment despite lingering perception challenges among marketers. According to data from Nielsen, radio More

Wirthlin Named Market Manager for Cumulus SLC

Joyce Wirthlin

Cumulus Media has appointed Joyce Wirthlin as Vice President/Market Manager for its Salt Lake City operations. In the role, Wirthlin will oversee a portfolio of five stations and associated digital assets, including KBEE-FM (B98.7), KBER-FM, KENZ-FM-KHTB-FM (Power 94.9/101.9), KKAT-AM, and KUBL-FM (93.3 The More

Andrew Festo Promoted to VP of Events at iHeart NY

Andrew Festo

iHeartMedia New York has promoted Andrew Festo to Vice President of Events and Experiences, effective immediately, as the company continues to expand its focus on live and experiential programming. In his new role, Festo will lead the strategy, development and execution of franchise events across the More

MediaCo Revenue Jumps 18% in Fourth Quarter

MediaCo

MediaCo Holding Inc. reported a 17.9% increase in fourth quarter revenue, driven by continued digital growth and contributions from its Estrella Media acquisition, while posting a wider net loss for the period. For the quarter ended December 31, 2025, revenue rose to $38.7 More

Candace Dold Joins WPOC Baltimore Morning Show

Candace Dold

iHeartMedia Baltimore's 93.1 WPOC has named Candace Dold co-host of its new weekday morning program, "Michael J & Candace In The Morning," effective immediately. Dold will be heard weekdays from 6-10am alongside Michael J, who is set to be inducted into the Country Radio Hall of Fame in 2026. She will report More

Return to Menu

Media Monitors Earns Continued MRC Accreditation

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Media Monitors Earns Continued MRC Accreditation

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®