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July 2022 PPM

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Media Monitors Earns Continued MRC Accreditation

Media Monitors

Accredited since 2008 by the Media Rating Council (MRC) for its US radio spot data, and since 2017 for its US TV spot data, Media Monitors has announced continuation of its accreditation has been awarded for both radio and TV spot data again this year. Tracking millions of recurring radio and television commercials, Media Monitors customers can access data that is within one hour of real time. The data is often used by clients as a powerful tool for tracking competitive advertising.

Media Monitors President and CEO Philippe Generali said, "The standards MRC holds are core to our company's values and expectations. Quality data delivered accurately and timely are the cornerstones at Media Monitors. Being awarded MRC accreditation is an incredible accomplishment and shows our commitment as the leader in local media monitoring."

MRC Executive Director and CEO George W. Ivie added, "We congratulate Media Monitors for continuing to meet the rigorous requirements needed to achieve MRC accreditation. The accredited spot data fills an important role in the radio and television advertising marketplaces, and data users can be confident it meets MRC's standards."

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Quick Snaps

Radio Advertising Bureau: The Radio Advertising Bureau (RAB), in conjunction with BMI and Mentoring and Inspiring Women in Radio (MIW) have completed the 14th annual Rising Through the Ranks program, which began with a virtual session on August 2, and continued with in-person meetings on August 9-11. Pictured: 2022 Graduates and Speakers with BMI songwriter and Recording Artist Lauren Alaina.

Media Monitors Earns Continued MRC Accreditation

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Media Monitors Earns Continued MRC Accreditation

Latest Radio Stories

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Copyright © 1989-2022 RADIO ONLINE ®

Copyright © 1989-2022 RADIO ONLINE ^®