Home Login RADIO ONLINE RSS Facebook
Advertisement

Media Monitors Earns Continued MRC Accreditation


Media Monitors
Media Monitors

Accredited since 2008 by the Media Rating Council (MRC) for its US radio spot data, and since 2017 for its US TV spot data, Media Monitors has announced continuation of its accreditation has been awarded for both radio and TV spot data again this year. Tracking millions of recurring radio and television commercials, Media Monitors customers can access data that is within one hour of real time. The data is often used by clients as a powerful tool for tracking competitive advertising.

Media Monitors President and CEO Philippe Generali said, "The standards MRC holds are core to our company's values and expectations. Quality data delivered accurately and timely are the cornerstones at Media Monitors. Being awarded MRC accreditation is an incredible accomplishment and shows our commitment as the leader in local media monitoring."

MRC Executive Director and CEO George W. Ivie added, "We congratulate Media Monitors for continuing to meet the rigorous requirements needed to achieve MRC accreditation. The accredited spot data fills an important role in the radio and television advertising marketplaces, and data users can be confident it meets MRC's standards."

Advertisement

Latest Radio Stories

Salem Media Reports 2025 Revenue Decline, Net Loss
Salem Media
Salem Media
Salem Media Group reported lower revenue and a net loss for 2025, according to its annual report for the year ended December 31, 2025. The Christian and conservative multimedia company posted total net revenue of $212.7 million in 2025, down from $237.6 million in 2024, a decline of roughly 10% year over More

Habrowski Returns to Detroit for ALT 98.7 Mornings
Amanda Habrowski
Amanda Habrowski
WDZH-FM (ALT 98.7) in Detroit has named Amanda Habrowski as the station's new morning host. "Amanda in the AM" will debut March 12 and air weekdays from 6-10am ET. Most recently, she served as Content Director and afternoon host at KYMT (93.1 The Mountain) in Las Vegas. Her career has also included stops in More

TuneIn to Stream Full NCAA Tournament Audio Coverage
TuneIn
TuneIn
TuneIn will provide complete audio coverage of the NCAA Division I Men's Basketball Tournament through its partnership with Westwood One. Beginning March 17, TuneIn Premium subscribers will be able to follow all 68 teams throughout the tournament, culminating with the national More
Advertisement

Radio Weekly Reach Holds Strong at 84%, Study Finds
FMR/Eastlan Ratings
FMR/Eastlan Ratings
Radio continues to maintain a dominant and stable position in the audio landscape, according to new findings from the 2026 FMR/Eastlan Ratings National Radio Listening Survey. The study shows that 84% of adults ages 25-64 listen to AM/FM radio each week, a level that has remained remarkably consistent More

NAB Calls for Modernized Broadcast Ownership Rules
National Association of Broadcasters (NAB)
National Association of Broadcasters (NAB)
The National Association of Broadcasters (NAB) is urging policymakers to modernize federal broadcast ownership regulations, arguing that outdated rules could threaten the ability of local stations to keep live sports free and widely accessible. In a recent blog post, NAB Director of Communications and More

LRN Acquires Radio Workflow in Platform Deal
Local Radio Networks & Radio Workflow
Local Radio Networks & Radio Workflow
Local Radio Networks (LRN) has acquired Radio Workflow (RWF), combining programming and operational technology into a single platform aimed at streamlining radio station operations. The deal brings together LRN's 24/7 music programming services with Radio Workflow's cloud-based management system, which More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement