Home Login RADIO ONLINE RSS Facebook

Media Monitors Earns Continued MRC Accreditation


Media Monitors
Media Monitors

Accredited since 2008 by the Media Rating Council (MRC) for its US radio spot data, and since 2017 for its US TV spot data, Media Monitors has announced continuation of its accreditation has been awarded for both radio and TV spot data again this year. Tracking millions of recurring radio and television commercials, Media Monitors customers can access data that is within one hour of real time. The data is often used by clients as a powerful tool for tracking competitive advertising.

Media Monitors President and CEO Philippe Generali said, "The standards MRC holds are core to our company's values and expectations. Quality data delivered accurately and timely are the cornerstones at Media Monitors. Being awarded MRC accreditation is an incredible accomplishment and shows our commitment as the leader in local media monitoring."

MRC Executive Director and CEO George W. Ivie added, "We congratulate Media Monitors for continuing to meet the rigorous requirements needed to achieve MRC accreditation. The accredited spot data fills an important role in the radio and television advertising marketplaces, and data users can be confident it meets MRC's standards."

Latest Radio Stories

Fred Jacobs to Step Down as Jacobs Media President
Fred Jacobs
Fred Jacobs
Jacobs Media founder and President Fred Jacobs will step down at the end of 2026, with his brother, Paul Jacobs, succeeding him. Fred will become Chairman and remain involved in research, select client work and other areas of the business. "I've been thinking about this for a couple of years now, and I'm More

Civic Media's IA, IL Station Deals Total $3.3 Million
Civic Media
Civic Media
Civic Media's planned acquisition of 16 radio signals in Iowa and Illinois carries a combined purchase price of $3.3 million, according to asset purchase agreements filed with the FCC. Financial terms were not disclosed when the transactions were announced in October. Under More

Zimmer Names Mike Stern Director of Programming
Mike Stern
Mike Stern
Zimmer Communications has named Mike Stern Director of Programming, effective November 16. The veteran programmer joins the company after 13 years as a consultant at Jacobs Media, where his clients included Zimmer for more than a decade. Stern will oversee programming, music and on-air strategy across More

Voiceover Talent Steve 'Zeus' Stewart Dies at 59
Steve ''Zeus'' Stewart
Steve ''Zeus'' Stewart
Steve "Zeus" Stewart, a voiceover talent whose work spanned radio imaging, television networks and sports promotions, died October 26 at age 59, according to his obituary. He lived in Little River, SC. A cause of death was not disclosed. Born Steven Curran Stewart in Greensboro, NC, he grew up in Raleigh More

KS95 Names Gabe & Angie to Afternoon Drive
Greg and Angie
Greg and Angie
Hubbard's KSTP-FM (KS95) in Minneapolis-St. Paul has named Gabe Glidden and Angie Morales as its new afternoon hosts, effective December 28. The duo most recently hosted mornings at BIG 98.7 in Fargo-Moorhead. "We're thrilled to welcome Gabe & Angie to KS95," said Hubbard Vice President/Brand and Content More

Nikki Preston Joins Kiss 98.5 Buffalo Morning Show
Nikki Preston
Nikki Preston
Audacy's WKSE-FM (Kiss 98.5) in Buffalo has added Nikki Preston as morning co-host alongside Nicholas Picholas and Wease. The show airs weekdays from 6-10am ET. Preston returns to Western New York after more than a decade working in Southern California. She most recently hosted middays on 96.7 KCAL Rocks. More

Return to Menu

Advertisement

Advertisement

Advertisement