Home Login RADIO ONLINE RSS Facebook
Advertisement

Media Monitors Earns Continued MRC Accreditation


Media Monitors
Media Monitors

Accredited since 2008 by the Media Rating Council (MRC) for its US radio spot data, and since 2017 for its US TV spot data, Media Monitors has announced continuation of its accreditation has been awarded for both radio and TV spot data again this year. Tracking millions of recurring radio and television commercials, Media Monitors customers can access data that is within one hour of real time. The data is often used by clients as a powerful tool for tracking competitive advertising.

Media Monitors President and CEO Philippe Generali said, "The standards MRC holds are core to our company's values and expectations. Quality data delivered accurately and timely are the cornerstones at Media Monitors. Being awarded MRC accreditation is an incredible accomplishment and shows our commitment as the leader in local media monitoring."

MRC Executive Director and CEO George W. Ivie added, "We congratulate Media Monitors for continuing to meet the rigorous requirements needed to achieve MRC accreditation. The accredited spot data fills an important role in the radio and television advertising marketplaces, and data users can be confident it meets MRC's standards."

Advertisement

Latest Radio Stories

Cumulus Media Emerges from Chapter 11 Bankruptcy
Cumulus Media
Cumulus Media
Cumulus Media has completed its financial restructuring and emerged from Chapter 11 bankruptcy protection as a privately held company, eliminating approximately $550 million in debt and significantly strengthening its balance sheet. The company announced that it received all required approvals, including More

Chris Jones Named GSM for Cox Media Group Atlanta
Chris Jones
Chris Jones
Cox Media Group (CMG) has named Chris Jones General Sales Manager for its Atlanta radio cluster, which includes News/Talk WSBB (95.5 WSB), AC WSB-FM (B98.5), Classic Hits WSRV (97.1 The River) and Urban AC WALR-FM (Kiss 104.1). Jones joins CMG from iHeartMedia, where he served as Senior Vice President of More

Gap Broadcasting to Acquire Texarkana Stations for $300K
Gap Broadcasting
Gap Broadcasting
George Laughlin's Gap Broadcasting has reached an agreement to acquire six radio stations and five FM translators serving the Texarkana, TX-AR market from BTC USA Holdings Management and Frontier Media for $300,000. The properties are being sold through a court-supervised More
Advertisement

RAB: Distinctive Audio Builds Brand Recognition and Trust
Radio Advertising Bureau
Radio Advertising Bureau
As artificial intelligence makes advertising content easier to produce, distinctive sound and trusted human voices are becoming increasingly important tools for building brand recognition and consumer trust, according to a new Radio Advertising Bureau (RAB) contribution to the Association of National More

Jahna Michal Joins Townsquare's NJ Morning Show
Jahna Michal
Jahna Michal
Townsquare Media has announced the addition of Jahna Michal to its "Hit Music Network" morning show in New Jersey, joining Chris Rollins and Joe Hyer for the newly branded "Chris, Jahna & Joe and the Morning Show." The program originates from CHR WPST-FM (94.5 PST) in Trenton and is also heard on Hot AC More

MIW to Host Free AI Webinar for Radio Content Creators
Mentoring and Inspiring Women in Radio (MIW)
Mentoring and Inspiring Women in Radio (MIW)
Mentoring and Inspiring Women in Radio (MIW) will host a free webinar, "AI for Content Creators," on Wednesday, October 28, at 2pm ET, focusing on how radio personalities and programmers are using artificial intelligence to enhance content development, streamline production and engage audiences across More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement