Home Login RADIO ONLINE RSS Facebook
Advertisement

Media Monitors Earns Continued MRC Accreditation


Media Monitors
Media Monitors

Accredited since 2008 by the Media Rating Council (MRC) for its US radio spot data, and since 2017 for its US TV spot data, Media Monitors has announced continuation of its accreditation has been awarded for both radio and TV spot data again this year. Tracking millions of recurring radio and television commercials, Media Monitors customers can access data that is within one hour of real time. The data is often used by clients as a powerful tool for tracking competitive advertising.

Media Monitors President and CEO Philippe Generali said, "The standards MRC holds are core to our company's values and expectations. Quality data delivered accurately and timely are the cornerstones at Media Monitors. Being awarded MRC accreditation is an incredible accomplishment and shows our commitment as the leader in local media monitoring."

MRC Executive Director and CEO George W. Ivie added, "We congratulate Media Monitors for continuing to meet the rigorous requirements needed to achieve MRC accreditation. The accredited spot data fills an important role in the radio and television advertising marketplaces, and data users can be confident it meets MRC's standards."

Advertisement

Latest Radio Stories

Urban One Dallas Realigns Three-Station Lineup
Urban One
Urban One
Urban One Dallas has announced a programming realignment across its three-station Dallas-Fort Worth cluster, including new and returning personalities at KBFB (97.9 The Beat) and KKDA (K104) and a new music direction for 105.7 KRNB. At 97.9 The Beat, Radio Hall of Famer Rickey More

K-Love Closes $2M Purchase of Former KBAY-FM
K-Love
K-Love
K-Love Inc. has closed on its $2 million acquisition of the 94.5 FM signal in Gilroy, CA, serving San Jose from Connoisseur Media, completing a transaction first announced in July. The former KBAY-FM has adopted the new call letters KJNV-FM. K-Love acquired the signal to expand its Christian radio service in More

Study: Broad Ad Reach Key to Driving Brand Growth
Cumulus Media |  Westwood One
Cumulus Media | Westwood One
New marketing research suggests advertisers looking for long-term growth should focus on reaching a broad audience rather than concentrating heavily on consumers who are already in the market to buy. The findings are highlighted in a new Cumulus Media | Westwood One Audio Active Group analysis from Pierre More
Advertisement

Mary Louise Kelly Stepping Down as NPR Host
Mary Louise Kelly (photo credit: Mike Morgan, NPR)
Mary Louise Kelly (photo credit: Mike Morgan, NPR)
Mary Louise Kelly is stepping down as co-host of NPR's "All Things Considered" and host of the network's "Sources & Methods" podcast after more than eight years in the ATC anchor chair. The week of November 2 will be Kelly's final week as co-host of "All Things Considered," while she will sign off from More

Billy Brown Returns to WKWS as Morning Host
Billy Brown
Billy Brown
Billy Brown has returned to WKWS-FM (Superstar Country 96.1 KWS) in Charleston, WV, as morning host. The move marks a return to the station for Brown, who previously spent five years at WKWS from 2017 through 2022. Most recently, he was part of the on-air lineup at crosstown WQBE. "I'm really glad to More

HMC Raises Concerns Over Transfer of SBS
Hispanic Marketing Council (HMC)
Hispanic Marketing Council (HMC)
The Hispanic Marketing Council (HMC) is urging the FCC to closely examine the public-interest implications of the proposed transfer of control of Spanish Broadcasting System (SBS), citing the potential impact of a change in ownership on Hispanic audiences and communities served by the broadcaster. In More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement