FCC Commissioner Starks Talks Radio Geo-Targeting

RADIO ONLINE | Thursday, October 13, 2022 | 4:53pm CT

FCC Commissioner Geoffrey Starks

FCC Commissioner Geoffrey Starks said during an appearance on Thursday's National Newspaper Publishers Association's live morning news broadcast, "Let It Be Known," hosted by Senior National News Correspondent Stacy Brown with special guest NNPA President & CEO Dr. Benjamin F. Chavis, Jr, that radio geo-targeting, the digital divide, digital redlining and overall access to the Internet for Black and brown communities are at the top of his agenda at the Commission.

Starks emphasized, "ZoneCasting is an innovation, a new technology that's before me as a commissioner. The ability to use boosting to better locally advertise. I have been honored to hear from the National Association of Black Owned Broadcasters and so many of their colleagues there who have made clear that this makes sense for small Black and brown radio stations that this makes great sense. I'm working with my colleagues to make sure they know and recognize the value of increasing the ability of small Black and brown radio stations to better advertise and have hyper-local advertising."