Home Login RADIO ONLINE RSS Facebook
Find Radio Online
AM FM HD

Advertisement

The Steady Climb of Podcasting's Reach in the U.S.


Edison Research
Edison Research

The first year of Edison Research's Share of Ear survey in 2014, podcasts reached 5% of those in the U.S. ages 13 and over. As of the most recent data, Q3 2022, podcasts now reach 18% of those ages 13+ in the U.S. -- a 20% increase in the past year (Q3 2021), and over three times the reach of 2014. The years in between show a steady growth in reach.

There have been some fluctuations in podcast reach from quarter to quarter as Edison saw in the beginning and end of quarantine restrictions, but the following graph shows the climb of podcast reach should be encouraging for the podcast community.

Podcasts account for 24% of all spoken word audio consumption among those ages 13+ and time spent with podcasts has grown. But the graph isn't about time spent with podcasts. It shows that more people are listening to podcasts, which means content creators have the opportunity to grow time spent listening with those people.

Advertisement

Latest Radio Stories

Podtrac Issues Top Podcasts, Publishers & Sales Networks
Podtrac
Podtrac
Podtrac has releases the Top Podcast Publishers, Top Sales Networks and Top Podcasts rankings for November. The average U.S. Unique Monthly Audience for the Top 20 publishers was up 15% month-over-month and up 33% over November, 2021, in part due to More

WPXY/Rochester Taps Phil ''Moose'' Musumeci for Mornings
Phil ''Moose'' Musumeci
Phil ''Moose'' Musumeci
Audacy announces a new morning show on WPXY-FM (98 PXY) in Rochester, NY. The station welcomes back Phil "Moose" Musumeci and pairs him alongside current morning co-host Brianna "Breezy" Sloth. "PXY Mornings with Moose and Breezy" will air weekdays More

FOX News Extends TuneIn Partnership with FOX Weather
TuneIn
TuneIn
TuneIn and FOX News Media have announced the expansion of their long-running partnership to include the recently created FOX Weather station for audio streaming. Already the home to Fox News Radio, FOX News Channel's audio streaming content, the More
Advertisement

WLAV/Grand Rapids Taps Gregg Henson as Morning Co-Host
Gregg Henson
Gregg Henson
Classic Rock WLAV-FM Grand Rapids appoints former Detroit radio personality Gregg Henson as morning co-host. He joins West Michigan personality Michelle McKormick and audience favorite Travis Gibbs on WLAV, weekdays from 5:30-10am on the newly-named More

Acast, Self Financial Partner to Launch Podcast Series
Acast
Acast
Acast has launched a new, six-part branded content podcast series with Self Financial. In the new program called "Self," Acast and Self Financial are banking on influencers and their storytelling power to connect with audiences around the More

JAM'N 94.5/Boston Ups DJ Pup Dawg to Program Director
DJ Pup Dawg
DJ Pup Dawg
WJMN (JAM'N 94.5)/Boston elevates DJ Pup Dawg to Program Director, effective immediately. He'll continue to host 3-9pm weekdays and contribute to Ashlee and The JAM'N Morning Show with DJ 4Eign and Santi. DJ Pup Dawg started his radio journey at More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement