Triton Releases Inaugural U.S. Year-End Podcast Report

RADIO ONLINE | Wednesday, January 25, 2023

Triton Digital

Triton Digital has released its inaugural U.S. Year-End Podcast Report. The report provides insights into the U.S. podcast landscape over the course of 2022, such as listening habits and insights into audience demographics. According to the report, podcast downloads increased by 20% in 2022 over the prior year, with an average of 3.8 hours of content downloaded per listener, per week.

Other notable findings include:

• Listeners downloaded 5.6 episodes per week, on average, and News was the most downloaded genre, followed by Comedy and True Crime;

• Monthly podcast listeners are younger than the general population with over 25% of monthly podcast listeners between the ages of 25 to 34, and tend to skew more male;

• Compared to the general U.S. population, podcast listeners tend to have a higher household income (121 index for HHI $100K+), be more educated (131 index for College Graduate+) and be more diverse (115 index for Hispanic ethnicity, 109 index African American);

• The most downloaded podcast in 2022 was NPR News Now (NPR) and the number one top new show was Rachel Maddow Presents: Ultra (NBCUniversal News Group).

"As the podcast industry continues to grow, we look forward to sharing these insights to help publishers and advertisers make more informed decisions," said Triton Digital SVP Measurement Products & Strategy Daryl Battaglia. "Podcasting is an engaging and powerful storytelling medium and our inaugural year-end podcast report acts on our commitment to provide our customers with credible, insightful and trusted data around the consumption of podcast content and listener habits."

The U.S. Podcast report, which will be released annually, incorporates data from multiple sources, including Triton Digital's IAB Tech Lab certified Podcast Metrics service, Triton's Podcast Metrics Demos+ solution, and a Demos+ survey of 12,000 monthly podcast listeners in the U.S., fielded in collaboration with Signal Hill Insights.

To download the full 2022 U.S. Podcast Report, please visit: tritonrankers.com.