Home Login RADIO ONLINE RSS Facebook
Find Radio Online
AM FM HD

Advertisement

Marketron Updates ROI Calculator for Forecasting Ad Revs


Marketron
Marketron

Marketron introduced its ROI Calculator in 2022, a free, easy-to-use tool to enable media sellers to forecast revenue for radio OTA (over-the-air) and third-party digital. The resource also allows users to benchmark their digital ad revenue against small-, mid- and large-size markets. 

Marketron has released updates with new projected growth rates for 2023, 2024 and 2025, sourcing data from BIA Advisory Services, the Borrell-RAB digital benchmarking report for radio, eMarketer and Pew Research. Additionally, the benchmarking data was refreshed. The calculator has a new segment for local TV OTA revenue. 

The updated calculator is meant to help broadcast and media organizations forecast revenue from ad sales more accurately. Additionally, the tool enables companies to understand how they stack up against similar-sized businesses regarding third-party digital sales. 

The ROI Calculator works for any size company. Users simply plug in their 2022 revenue numbers. Those not currently selling third-party digital can enter a baseline number provided. The page offers graphs for these numbers, and users can download a PDF of the entire page. 

The calculator is available for use here.

Advertisement

Latest Radio Stories

Journalism Competition and Preservation Act Introduced
U.S. Congress
U.S. Congress
U.S. Senators Amy Klobuchar (D-MN), Chairwoman of the Senate Judiciary Subcommittee on Competition Policy, Antitrust and Consumer Rights, and John Kennedy (R-LA) reintroduced the Journalism Competition and Preservation Act, their bipartisan More

WNNX (99X)/Atlanta Names Will Pendarvis APD/Afternoons
Will Pendarvis
Will Pendarvis
Atlanta Alternative Rock radio personality Will Pendarvis will return to the WNNX-FM (99X) as Assistant Program Director and afternoon talent, beginning Monday, April 17. Pendarvis is one of the original members of the 99X on-air team launching 99X More

WBAP/Dallas Morning Host Hal Jay Returns on April 3
Hal Jay
Hal Jay
WBAP (Newstalk 820)/Dallas morning host Hal Jay is returning to DFW airwaves on Monday, April 3 -- almost two months after receiving a heart transplant. Jay had been absent from the WBAP Morning News after the holidays, and at 6:18am on January 16, More
Advertisement

BetQL Network Adds Ed Egros as Co-Host of ''BetQL Daily''
Ed Egros
Ed Egros
Audacy adds Ed Egros as co-host of "BetQL Daily" on the company's BetQL Network. He'll join co-hosts Joe Ostrowski and Erin Hawksworth, weekdays from 9am-12pm ET beginning April 3. Most recently, Egros served as an analyst with the Next Gen Stats More

Jayn Returns to 94/7 Alternative Portland for Middays
Jayn
Jayn
Jayn is named midday host on KNRK (94/7 Alternative) in Portland, OR. She'll be heard weekdays from 12-2pm PT beginning April 3. Jayn currently serves as afternoon host and Music Supervisor for KLLC-FM (Alice @ 97.3) and Music Supervisor of KITS-FM More

KZIA (Z102.9) Introduces ''Those Girls In The Afternoon''
Destiny and Taylor
Destiny and Taylor
KZIA (Z102.9) Cedar Rapids, IA launches the "Those Girls in the Afternoon" show, pairing station veterans Destiny and Taylor. Taylor, an Anamosa native and a University of Iowa graduate who has been hosting afternoons on Z102.9 since 2021, is joined More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement