Marketron Updates ROI Calculator for Forecasting Ad Revs

Marketron

Marketron introduced its ROI Calculator in 2022, a free, easy-to-use tool to enable media sellers to forecast revenue for radio OTA (over-the-air) and third-party digital. The resource also allows users to benchmark their digital ad revenue against small-, mid- and large-size markets.

Marketron has released updates with new projected growth rates for 2023, 2024 and 2025, sourcing data from BIA Advisory Services, the Borrell-RAB digital benchmarking report for radio, eMarketer and Pew Research. Additionally, the benchmarking data was refreshed. The calculator has a new segment for local TV OTA revenue.

The updated calculator is meant to help broadcast and media organizations forecast revenue from ad sales more accurately. Additionally, the tool enables companies to understand how they stack up against similar-sized businesses regarding third-party digital sales.

The ROI Calculator works for any size company. Users simply plug in their 2022 revenue numbers. Those not currently selling third-party digital can enter a baseline number provided. The page offers graphs for these numbers, and users can download a PDF of the entire page.

The calculator is available for use here.

Latest Radio Stories

Rod Day Named Market Manager for Connoisseur Alaska

Rod Day

Connoisseur Media has appointed Rod Day as Market Manager for its Alaska properties, effective immediately. Day returns to Anchorage with more than two decades of experience in audio, management and market development. His background includes roles ranging from founder and CEO to multi-market general More

Civic Media Appoints Chuck Sullivan as Regional MM

Chuck Sullivan

Civic Media has named veteran broadcaster Chuck Sullivan as Regional Market Manager, based in Eau Claire, WI. Sullivan brings extensive experience in Wisconsin radio, having spent seven years with Audacy as Senior Vice President and Market Manager for Milwaukee and Madison. His career also includes More

Civic Media Expands Northern Wisconsin Coverage

Civic Media

Civic Media has changed the format of Oldies WLAK-FM (W298DK 107.5) Amery, WI, flipping the station from News/Talk to a simulcast of WSCM (St. Croix Country) Baldwin, WI, effective immediately. The move expands the reach of the country format across west-central Wisconsin and More

iHeartRadio to Add Free Video Podcast Distribution in 2026

iHeartRadio

iHeartMedia says it will expand its "Creators First" initiative by adding native video podcast distribution to both the app and web versions of iHeartRadio, with the feature set to roll out in early 2026. Under the plan, creators will be able to distribute full-length video episodes directly into More

Stugotz Signs Multiplatform Deal with iHeartMedia

Jon Stugotz Weiner

iHeartMedia and veteran sports media personality Jon "Stugotz" Weiner have entered into a long-term, multiplatform partnership that includes a new weekday afternoon program on FOX Sports Radio. Beginning in January, Stugotz will host a live show airing weekdays from 3-5pm ET, originating from iHeartMedia's More

Alvarez Returns to LA Radio With Alt 98.7 Holiday Fill-In

Nicole Alvarez

iHeartMedia's KYSR (Alt 98.7) Los Angeles has added longtime Southern California radio personality Nicole Alvarez to its on-air lineup on a fill-in basis over the holidays, with plans for her to remain part of the station's staff going forward. Alvarez will fill in for Christen Limon in the midday slot More

Return to Menu

Marketron Updates ROI Calculator for Forecasting Ad Revs

Latest Radio Stories

Follow us on:

Copyright © 1989-2025 RADIO ONLINE ^®

Marketron Updates ROI Calculator for Forecasting Ad Revs

Latest Radio Stories

Follow us on:

Copyright © 1989-2025 RADIO ONLINE ®

Copyright © 1989-2025 RADIO ONLINE ^®