Marketron Updates ROI Calculator for Forecasting Ad Revs

Marketron

Marketron introduced its ROI Calculator in 2022, a free, easy-to-use tool to enable media sellers to forecast revenue for radio OTA (over-the-air) and third-party digital. The resource also allows users to benchmark their digital ad revenue against small-, mid- and large-size markets.

Marketron has released updates with new projected growth rates for 2023, 2024 and 2025, sourcing data from BIA Advisory Services, the Borrell-RAB digital benchmarking report for radio, eMarketer and Pew Research. Additionally, the benchmarking data was refreshed. The calculator has a new segment for local TV OTA revenue.

The updated calculator is meant to help broadcast and media organizations forecast revenue from ad sales more accurately. Additionally, the tool enables companies to understand how they stack up against similar-sized businesses regarding third-party digital sales.

The ROI Calculator works for any size company. Users simply plug in their 2022 revenue numbers. Those not currently selling third-party digital can enter a baseline number provided. The page offers graphs for these numbers, and users can download a PDF of the entire page.

The calculator is available for use here.

Latest Radio Stories

iHeartMedia Promotes Matt Ginn to Division President

Matt Ginn

iHeartMedia has promoted Matt Ginn to Division President of Community Markets, effective immediately. In the role, Ginn will oversee 30 markets across the Midsouth, South Carolina, Georgia, the Southwest, and Texas. His responsibilities include supporting local sales teams with tools, training, and best More

Survey: Radio's Reach Strong, But Perception Lags

DMR/Interactive

A new industry survey suggests radio's biggest challenge isn't audience size, but how effectively it communicates its value to advertisers and listeners. In advance of Sunday's New England Patriots-Seattle Seahawks game, DMR/Interactive surveyed radio industry executives with a hypothetical question: if the More

Katz Radio: Women Remain Audio's Most Loyal Audience

Katz Radio Group

As Women's History Month approaches in March, new insights from Katz Radio Insight highlight the enduring and influential role audio -- particularly radio -- continues to play in women's daily lives. For decades, radio has served as a trusted companion for women, offering music, More

Radio Vet Rebuts Gene Simmons on Music Fairness Act

Rock star meets radio host

A veteran radio programmer has pushed back on Gene Simmons' call for Congress to pass the American Music Fairness Act, arguing that the proposed legislation overlooks existing royalty structures and could unintentionally harm music radio. In a letter to the editor published by the Los Angeles More

Triton Digital Launches Podcast Industry Benchmark Tools

Triton Digital

Triton Digital has introduced a new Podcast Metrics Industry Feature Set designed to give publishers a broader view of how their shows perform relative to the wider podcasting market. The new tools expand Triton's existing Podcast Metrics offering by adding access to More

Westwood One Sets Super Bowl LX Coverage

Westwood One Sports

Westwood One will deliver live play-by-play and comprehensive coverage of Super Bowl LX on Sunday, February 8, when the AFC champion New England Patriots face the NFC champion Seattle Seahawks at Levi's Stadium. The broadcast marks the 53rd time the network has aired the NFL's championship game. Kevin More

Return to Menu

Marketron Updates ROI Calculator for Forecasting Ad Revs

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Marketron Updates ROI Calculator for Forecasting Ad Revs

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®