Marketron Updates ROI Calculator for Forecasting Ad Revs

Marketron

Marketron introduced its ROI Calculator in 2022, a free, easy-to-use tool to enable media sellers to forecast revenue for radio OTA (over-the-air) and third-party digital. The resource also allows users to benchmark their digital ad revenue against small-, mid- and large-size markets.

Marketron has released updates with new projected growth rates for 2023, 2024 and 2025, sourcing data from BIA Advisory Services, the Borrell-RAB digital benchmarking report for radio, eMarketer and Pew Research. Additionally, the benchmarking data was refreshed. The calculator has a new segment for local TV OTA revenue.

The updated calculator is meant to help broadcast and media organizations forecast revenue from ad sales more accurately. Additionally, the tool enables companies to understand how they stack up against similar-sized businesses regarding third-party digital sales.

The ROI Calculator works for any size company. Users simply plug in their 2022 revenue numbers. Those not currently selling third-party digital can enter a baseline number provided. The page offers graphs for these numbers, and users can download a PDF of the entire page.

The calculator is available for use here.

Latest Radio Stories

94.9 The Bull Names Ashley Layfield as Program Director

Ashley Layfield

iHeartMedia Atlanta has announced two leadership additions at Country WUBL (94.9 The Bull), appointing Ashley Layfield as Program Director and Corey Calhoun as afternoon host. "These are two of the most exciting additions we've made to the Bull in recent years," said Jill Strada, Executive Vice President More

RAB Highlights Growing Power of In-Car Media

Radio Advertising Bureau (RAB)

The Radio Advertising Bureau (RAB) is spotlighting the continued strength of AM/FM radio in the automotive environment, arguing that advances in connected vehicle technology are making in-car media more engaging, measurable, and valuable for marketers than ever before. In a new thought leadership article More

Complex Named Brand Manager of Live 101.5 in Phoenix

Ben 'Complex' Romero

Audacy has promoted Ben 'Complex' Romero to Brand Manager of KALV-FM (Live 101.5) in Phoenix. In his new role, Romero will oversee the station's content strategy, talent, operations and branding. He will continue to serve as Brand Manager for KUDL-FM (106.5 The End) and 102.5 KSFM in Sacramento. "We are More

Salem Elevates Young, Reisman to New Leadership Roles

Linnae Young

Salem Media has announced expanded leadership responsibilities for two longtime executives, promoting Linnae Young (pictured) and Jeff Reisman to corporate leadership positions, effective October 1. Young will assume the role of President of Broadcast Media while continuing to serve as Chief Revenue Officer. More

John Beck Joins Media Services Group as Managing Dir.

John Beck

Media Services Group has expanded its brokerage leadership team with the appointment of veteran broadcaster John Beck as Managing Director. Beck brings more than 40 years of experience spanning radio management, ownership, sales, programming, consulting, government relations, industry leadership and More

Urban One Extends CFO Peter Thompson Through 2029

Urban One

Urban One has entered into a new employment agreement with Executive Vice President and Chief Financial Officer Peter D. Thompson, extending his tenure with the company through January 6, 2029. The agreement was disclosed in a Form 8-K filing with the Securities and Exchange More

Return to Menu

Marketron Updates ROI Calculator for Forecasting Ad Revs

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Marketron Updates ROI Calculator for Forecasting Ad Revs

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®