Marketron Updates ROI Calculator for Forecasting Ad Revs

Marketron

Marketron introduced its ROI Calculator in 2022, a free, easy-to-use tool to enable media sellers to forecast revenue for radio OTA (over-the-air) and third-party digital. The resource also allows users to benchmark their digital ad revenue against small-, mid- and large-size markets.

Marketron has released updates with new projected growth rates for 2023, 2024 and 2025, sourcing data from BIA Advisory Services, the Borrell-RAB digital benchmarking report for radio, eMarketer and Pew Research. Additionally, the benchmarking data was refreshed. The calculator has a new segment for local TV OTA revenue.

The updated calculator is meant to help broadcast and media organizations forecast revenue from ad sales more accurately. Additionally, the tool enables companies to understand how they stack up against similar-sized businesses regarding third-party digital sales.

The ROI Calculator works for any size company. Users simply plug in their 2022 revenue numbers. Those not currently selling third-party digital can enter a baseline number provided. The page offers graphs for these numbers, and users can download a PDF of the entire page.

The calculator is available for use here.

Latest Radio Stories

Mac Edwards to Step Down After 35 Years at Beasley

Mac Edwards

Beasley Media Group Vice President and Charlotte Market Manager Mac Edwards will step down September 4, concluding a 35-year career with the company. Edwards, who oversees Beasley's six-station Charlotte cluster, joined the company in 1991 following three years with Beta Broadcasting in Austin. He began his More

The Next Round Joins Clay Travis' Sport & State

The Next Round

The Next Round, the Birmingham-based digital sports platform hosted by veteran broadcasters Jim Dunaway, Ryan Brown and Lance Taylor, will join Clay Travis' Sport & State national digital media network beginning August 24. DBL Down Media announced the partnership More

Ben Philpott Named Morning Edition Host at KUT

Ben Philpott

KUT News has named veteran journalist Ben Philpott as the new local host of NPR's "Morning Edition," beginning in September on KUT-FM (90.5) in Austin. Philpott, currently Managing Editor of KUT News, was among the first reporters hired when the newsroom was established in 2002. He served as KUT News' first More

Coleman Insights Sets Listener Truth Project Webinar

Coleman Insights

Coleman Insights will present "The Listener Truth Project," a new webinar examining what listeners think about radio and how they use the medium in 2026. The presentation, scheduled for Thursday, August 27 at 2pm ET, will feature candid interviews with 10 radio listeners from across More

Benztown Produces Frank Beard Audio Tribute

Benztown Frank Beard Tribute

Benztown has produced a special audio tribute honoring longtime ZZ Top drummer Frank Beard, who died August 17 at the age of 77. Beard died while in hospice care at his ranch in Richmond, TX, with family members at his side. The Texas native had been the drummer for ZZ Top for more than five decades, More

Audacy Partners With MeidasTouch Network

The MeidasTouch Podcast

Audacy has entered into a strategic partnership with the MeidasTouch Network that will make the company the independent media network's exclusive audio sales and distribution partner beginning September 1. Under the agreement, Audacy will provide podcast hosting and advertising support while working with More

Return to Menu

Marketron Updates ROI Calculator for Forecasting Ad Revs

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Marketron Updates ROI Calculator for Forecasting Ad Revs

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®