Marketron Updates ROI Calculator for Forecasting Ad Revs

Marketron

Marketron introduced its ROI Calculator in 2022, a free, easy-to-use tool to enable media sellers to forecast revenue for radio OTA (over-the-air) and third-party digital. The resource also allows users to benchmark their digital ad revenue against small-, mid- and large-size markets.

Marketron has released updates with new projected growth rates for 2023, 2024 and 2025, sourcing data from BIA Advisory Services, the Borrell-RAB digital benchmarking report for radio, eMarketer and Pew Research. Additionally, the benchmarking data was refreshed. The calculator has a new segment for local TV OTA revenue.

The updated calculator is meant to help broadcast and media organizations forecast revenue from ad sales more accurately. Additionally, the tool enables companies to understand how they stack up against similar-sized businesses regarding third-party digital sales.

The ROI Calculator works for any size company. Users simply plug in their 2022 revenue numbers. Those not currently selling third-party digital can enter a baseline number provided. The page offers graphs for these numbers, and users can download a PDF of the entire page.

The calculator is available for use here.

Latest Radio Stories

FCC Adopts EAS Cybersecurity, Modernization Rules

Federal Communications Commission (FCC)

The Federal Communications Commission has adopted new rules aimed at strengthening the cybersecurity of the nation's Emergency Alert System (EAS) while launching a broader effort to modernize both EAS and Wireless Emergency Alerts (WEA). Approved Thursday, the Report and Order requires EAS participants More

AM/FM Radio Dominates Audio Among Nissan Drivers

Cumulus Media and Westwood One

AM/FM radio continues to dominate audio listening among Nissan drivers, according to a new Cumulus Media | Westwood One Audio Active Group blog that cites newly released Q1 2026 data from Edison Research's "Share of Ear" study. The report, authored by Pierre Bouvard, says Nissan owners spend 86% of their More

Doc Reno Exits iHeart's BIG 105.9 After 24 Years

Doc Reno

Longtime Miami air personality Doc Reno has exited iHeartMedia's Classic Rock WBGG-FM (BIG 105.9)/Miami after 24 years in afternoon drive. Reno had hosted afternoons on BIG 105.9 since joining the station in July, 2002. In addition to his local role, he has been heard nationally since 2009 as host of the More

Sonja Morrell Takes Middays at 106.9 The Fox Norfolk

Sonja Morrell

Hampton Roads Media Group has named longtime team member Sonja Morrell as midday host & content creator for Classic Rock WAFX (106.9 The Fox) in Norfolk-Virginia Beach, VA. Morrell succeeds Mike Arlo, who held the midday post until his passing in June following a brief illness. A familiar voice to More

RAB Launches AI Webinar Series for Radio Sales

Radio Advertising Bureau (RAB)

The Radio Advertising Bureau (RAB) will launch a new four-part webinar series, "The AI Advantage for Radio Sales," on Wednesday, July 8, with a session highlighting ProspectingPro, the organization's AI-powered prospecting platform for radio sellers. The free webinar for RAB members begins at noon CT/1pm More

Dave Pasch Leaves Cardinals Booth for ESPN Role

Dave Pasch

Longtime Arizona Cardinals radio play-by-play voice Dave Pasch is stepping down after 24 seasons as he expands his role with ESPN under a new multi-year agreement. Pasch, who has been with ESPN since 2003, will continue as one of the network's lead play-by-play announcers for the NBA, college basketball and More

Return to Menu

Marketron Updates ROI Calculator for Forecasting Ad Revs

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Marketron Updates ROI Calculator for Forecasting Ad Revs

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®