Marketron Updates ROI Calculator for Forecasting Ad Revs

Marketron

Marketron introduced its ROI Calculator in 2022, a free, easy-to-use tool to enable media sellers to forecast revenue for radio OTA (over-the-air) and third-party digital. The resource also allows users to benchmark their digital ad revenue against small-, mid- and large-size markets.

Marketron has released updates with new projected growth rates for 2023, 2024 and 2025, sourcing data from BIA Advisory Services, the Borrell-RAB digital benchmarking report for radio, eMarketer and Pew Research. Additionally, the benchmarking data was refreshed. The calculator has a new segment for local TV OTA revenue.

The updated calculator is meant to help broadcast and media organizations forecast revenue from ad sales more accurately. Additionally, the tool enables companies to understand how they stack up against similar-sized businesses regarding third-party digital sales.

The ROI Calculator works for any size company. Users simply plug in their 2022 revenue numbers. Those not currently selling third-party digital can enter a baseline number provided. The page offers graphs for these numbers, and users can download a PDF of the entire page.

The calculator is available for use here.

Latest Radio Stories

Cumulus Revenue Falls 9.7% in Second Quarter

Cumulus Media

Cumulus Media reported second quarter 2026 net revenue of $167.9 million, down 9.7% from $186.0 million a year ago, as declines in its broadcast radio business continued to weigh on results. The company posted a net loss of $9.2 million, compared with a loss of $12.8 million in the year-ago quarter. Adjusted More

Cumulus Cuts Hit More Veteran Radio Personalities

Cumulus Media Cuts

Cumulus Media's nationwide workforce reductions continue to claim veteran radio personalities, with departures reported in Norfolk, Syracuse and Columbia, MO. In Norfolk, Brandon "Shaggy" Stokes says he is no longer with CHR WNVZ (Z104), ending a 25-year run with the station. More

2026 National Edward R. Murrow Winners Announced

Edward R Murrow Awards

The winners of the 2026 National Edward R. Murrow Awards have been announced, recognizing outstanding achievements in broadcast and digital journalism. The annual honors recognize reporting that informs communities, holds those in power accountable and demonstrates excellence in More

Saga Q2 Revenue Falls 6.5% to $26.4 Million

Saga Communications

Saga Communications reported second quarter 2026 net revenue of $26.4 million, down 6.5% from $28.2 million in the same period a year ago. Station operating income fell 50.6% to $3.0 million. Station operating expenses increased 5.4% to $23.4 million, or 3.9% excluding non-cash More

Texas Radio Hall of Fame Names 2026 Inductees

Texas Radio Hall of Fame

The Texas Radio Hall of Fame has announced its Class of 2026, with voting members selecting 20 radio professionals for induction, including honorees in the organization's new "Small Markets/Big Voices" category. The Class of 2026 includes Doug Abernethy, Brenda Adriance-Fox, "Lisa Lisa" Bonnani, Bruce More

Nick Rivers Joins Beasley Charlotte as Assistant PD

Nick Rivers

Beasley Media Group has named Nick Rivers Assistant Program Director for Country WSOC-FM (Country 103.7) and AC WKQC-FM (K104.7) in Charlotte, effective August 24. Rivers will also host afternoon drive on Country 103.7, filling the opening created by Charlie & Debbie's recent move to mornings. Rivers More

Return to Menu

Marketron Updates ROI Calculator for Forecasting Ad Revs

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Marketron Updates ROI Calculator for Forecasting Ad Revs

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®