Marketron Updates ROI Calculator for Forecasting Ad Revs

Marketron

Marketron introduced its ROI Calculator in 2022, a free, easy-to-use tool to enable media sellers to forecast revenue for radio OTA (over-the-air) and third-party digital. The resource also allows users to benchmark their digital ad revenue against small-, mid- and large-size markets.

Marketron has released updates with new projected growth rates for 2023, 2024 and 2025, sourcing data from BIA Advisory Services, the Borrell-RAB digital benchmarking report for radio, eMarketer and Pew Research. Additionally, the benchmarking data was refreshed. The calculator has a new segment for local TV OTA revenue.

The updated calculator is meant to help broadcast and media organizations forecast revenue from ad sales more accurately. Additionally, the tool enables companies to understand how they stack up against similar-sized businesses regarding third-party digital sales.

The ROI Calculator works for any size company. Users simply plug in their 2022 revenue numbers. Those not currently selling third-party digital can enter a baseline number provided. The page offers graphs for these numbers, and users can download a PDF of the entire page.

The calculator is available for use here.

Latest Radio Stories

Paul Kelly Named WMGK Philadelphia Morning Host

Paul Kelly

Beasley Media Group names Paul Kelly as the new morning host of Classic Rock 102.9 WMGK-FM, effective Monday, December 1 from 6-10am weekdays. A Philadelphia native, Kelly has been a familiar voice on WMGK since March 2019, serving as the station's reliable "designated hitter" for weekends, holidays, and More

Jo Lambert Elected Chair of NPR Board of Directors

Jo Lambert

NPR has elected Jo Lambert as Chair of its Board of Directors, effective November 20. Lambert, who joined the Board as a Public Director in 2022, previously served as Vice Chair. Shawn Turner, a Member Director since 2024, was elected to succeed her as Vice Chair. "I am honored to step into the role of More

Connoisseur Sells MN & SD Stations to Christensen

Connoisseur Media

Connoisseur Media has reached an agreement to sell its stations in Luverne, MN and Madison, SD to two entities under Christensen Broadcasting. Christensen Broadcasting LUV LLC will acquire KLQL-FM and KQAD-AM in Luverne, while Christensen Broadcast Group, Inc. will take ownership of KJAM-FM and KJAM-AM in More

Randy ''Shotgun'' Shannon Returns as WNCY Brand Mgr.

Randy ''Shotgun'' Shannon

Midwest Communications has named Randy "Shotgun" Shannon as the new Brand Manager of WNCY (Y100) servving Appleton-Oshkosh, marking a return to the leadership role he first held when helping to build the station into a country powerhouse in Northeast Wisconsin. Shannon, a fixture at Y100 for decades, More

AM/FM Radio Poised to Boost Holiday Retail Lift

Cumulus Media and Westwood One

The Thanksgiving and Black Friday kickoff has officially launched one of the busiest shopping periods of the year, and new insights from the Cumulus Media | Westwood One Audio Active Group highlight a clear message for retailers: AM/FM radio remains a powerful engine for holiday sales. According to More

Chicago Radio Veteran JoBo Colburn Dies at 70

Joe Bannon (JoBo)

Longtime Chicago radio personality Joe Bohannon Colburn -- known to generations of listeners as JoBo -- has passed away at age 70. The news was shared on social media, marking the loss of a prominent voice who helped define Chicago morning radio for decades. JoBo rose to fame as half of the legendary More

Return to Menu

Marketron Updates ROI Calculator for Forecasting Ad Revs

Latest Radio Stories

Follow us on:

Copyright © 1989-2025 RADIO ONLINE ^®

Marketron Updates ROI Calculator for Forecasting Ad Revs

Latest Radio Stories

Follow us on:

Copyright © 1989-2025 RADIO ONLINE ®

Copyright © 1989-2025 RADIO ONLINE ^®