Marketron Updates ROI Calculator for Forecasting Ad Revs

Marketron

Marketron introduced its ROI Calculator in 2022, a free, easy-to-use tool to enable media sellers to forecast revenue for radio OTA (over-the-air) and third-party digital. The resource also allows users to benchmark their digital ad revenue against small-, mid- and large-size markets.

Marketron has released updates with new projected growth rates for 2023, 2024 and 2025, sourcing data from BIA Advisory Services, the Borrell-RAB digital benchmarking report for radio, eMarketer and Pew Research. Additionally, the benchmarking data was refreshed. The calculator has a new segment for local TV OTA revenue.

The updated calculator is meant to help broadcast and media organizations forecast revenue from ad sales more accurately. Additionally, the tool enables companies to understand how they stack up against similar-sized businesses regarding third-party digital sales.

The ROI Calculator works for any size company. Users simply plug in their 2022 revenue numbers. Those not currently selling third-party digital can enter a baseline number provided. The page offers graphs for these numbers, and users can download a PDF of the entire page.

The calculator is available for use here.

Latest Radio Stories

Pamal to Acquire Galaxy Media's 10 Radio Stations

Pamal Broadcasting

Pamal Broadcasting has reached an agreement to acquire Galaxy Media's 10 radio stations in the Syracuse and Utica, NY markets, expanding the Albany-based broadcaster's footprint across upstate New York. Financial terms were not disclosed. The transaction is subject to FCC More

Nielsen Delists WLNO Over PPM Panel Violation

Nielsen

Nielsen has delisted Spanish Hot AC WLNO & WDCN-LD (Latino 104.1/87.7) from the August 2026 Washington, DC PPM radio ratings after discovering that the household of a WLNO staff member had been participating in its Portable People Meter panel. According to Nielsen, the More

Podcast Listeners Wary of AI-Generated Hosts

Edison Research at SSRS

Most weekly podcast consumers aren't enthusiastic about having their favorite hosts replaced by AI-generated versions of themselves, according to new research from Edison Research at SSRS. Custom questions added to Edison Podcast Metrics during the first quarter of 2026 found that 66% of weekly podcast More

MIW Sets AI for Content Creators Webinar

Mentoring and Inspiring Women in Radio (MIW)

Mentoring and Inspiring Women in Radio (MIW) will present a free webinar, "AI for Content Creators," on Wednesday, October 28 at 2pm ET/11am PT. The virtual panel is designed for air personalities, producers, programmers and other content creators and will examine how artificial intelligence can be More

Audiohook Acquires Podcast Data Platform Podscan

Audiohook and Podscan

Audiohook Corporation has acquired Podscan Inc., an AI-powered podcast monitoring and data platform that analyzes more than 70,000 podcast episodes each day. The transaction closed August 24. As part of the acquisition, Audiohook is making much of Podscan's podcast intelligence More

La Exitosa's Gloria B Named Madrina of NJ Parade

Gloria B

WEPN-FM (La Exitosa 98.7)/New York midday personality Gloria B has been named Madrina of the 51st Hispanic State Parade of New Jersey, taking place Sunday, October 4. The annual event brings together communities from across the region to celebrate Hispanic and Latino culture, heritage, music and traditions. More

Return to Menu

Marketron Updates ROI Calculator for Forecasting Ad Revs

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Marketron Updates ROI Calculator for Forecasting Ad Revs

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®