Marketron Updates ROI Calculator for Forecasting Ad Revs

Marketron

Marketron introduced its ROI Calculator in 2022, a free, easy-to-use tool to enable media sellers to forecast revenue for radio OTA (over-the-air) and third-party digital. The resource also allows users to benchmark their digital ad revenue against small-, mid- and large-size markets.

Marketron has released updates with new projected growth rates for 2023, 2024 and 2025, sourcing data from BIA Advisory Services, the Borrell-RAB digital benchmarking report for radio, eMarketer and Pew Research. Additionally, the benchmarking data was refreshed. The calculator has a new segment for local TV OTA revenue.

The updated calculator is meant to help broadcast and media organizations forecast revenue from ad sales more accurately. Additionally, the tool enables companies to understand how they stack up against similar-sized businesses regarding third-party digital sales.

The ROI Calculator works for any size company. Users simply plug in their 2022 revenue numbers. Those not currently selling third-party digital can enter a baseline number provided. The page offers graphs for these numbers, and users can download a PDF of the entire page.

The calculator is available for use here.

Latest Radio Stories

Salem Media to Be Acquired by WaterStone

Salem Media

Salem Media has entered into a definitive agreement to be acquired by The Christian Community Foundation, a move that will take the company private and support its long-term growth across broadcast and digital platforms. Under the terms of the deal, WaterStone will purchase all outstanding shares of More

The Ticket Dallas Expands KickAround for World Soccer

KTCK (Sportsradio 96.7 and 1310 The Ticket) Dallas

Cumulus Media's KTCK (Sportsradio 96.7 and 1310 The Ticket) Dallas will again expand its soccer-focused program, "The KickAround," into a nightly show during the 2026 World Soccer tournament, delivering 36 shows and 44 hours of original programming. The coverage will run from June More

WGN News Anchor Sylvia Snowden Wins Lisagor Award

Sylvia Snowden

WGN Radio news anchor Sylvia Snowden has received a "Best Investigative Reporting" honor at the Peter Lisagor Awards, presented by the Chicago Headline Club. Snowden was recognized for an investigation into a high-profile TikTok personality and party promoter who organized a large West Side gathering More

FCC Seeks Comment on Connoisseur Ownership

Federal Communcations Commission (FCC)

The FCC has issued a Public Notice seeking comment on a petition filed by Connoisseur Media Holdco, Inc. requesting approval for increased foreign ownership. In the notice, released May 8, 2026, the FCC established a pleading cycle for the proposal, with comments due June 8 and replies due June 23. More

Seaboard Expands Country Lineup with ''Studio 39''

''Studio 39''

Seaboard Networks has expanded its country programming lineup with the addition of "Studio 39 with Steve Bauer," a new weekly show available to stations nationwide on a barter basis. The announcement comes just a week after the company unveiled plans to launch "Amped Up Country" over Memorial Day More

Bill & Giuliana Rancic Launch New Podcast

Bill and Giuliana The Podcast

iHeartPodcasts has launched "Bill and Giuliana: The Podcast," a new weekly series hosted by longtime television personalities Bill Rancic and Giuliana Rancic. The podcast features candid conversations that blend humor and personal insight, with each episode exploring widely searched and often unspoken More

Return to Menu

Marketron Updates ROI Calculator for Forecasting Ad Revs

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Marketron Updates ROI Calculator for Forecasting Ad Revs

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®