Marketron Updates ROI Calculator for Forecasting Ad Revs

Marketron

Marketron introduced its ROI Calculator in 2022, a free, easy-to-use tool to enable media sellers to forecast revenue for radio OTA (over-the-air) and third-party digital. The resource also allows users to benchmark their digital ad revenue against small-, mid- and large-size markets.

Marketron has released updates with new projected growth rates for 2023, 2024 and 2025, sourcing data from BIA Advisory Services, the Borrell-RAB digital benchmarking report for radio, eMarketer and Pew Research. Additionally, the benchmarking data was refreshed. The calculator has a new segment for local TV OTA revenue.

The updated calculator is meant to help broadcast and media organizations forecast revenue from ad sales more accurately. Additionally, the tool enables companies to understand how they stack up against similar-sized businesses regarding third-party digital sales.

The ROI Calculator works for any size company. Users simply plug in their 2022 revenue numbers. Those not currently selling third-party digital can enter a baseline number provided. The page offers graphs for these numbers, and users can download a PDF of the entire page.

The calculator is available for use here.

Latest Radio Stories

BIA Raises 2026 Local Ad Forecast to $186.1 Billion

BIA Advisory Services

BIA Advisory Services has raised its 2026 U.S. Local Advertising Forecast to $186.1 billion, an increase of $1.6 billion from its April projection of $184.5 billion, with higher political advertising and continued mobile growth driving the revision. BIA's April forecast had projected $184.5 billion in total More

Scott Masteller to Retire from 97.5 The Fanatic

Scott Masteller

Beasley Media Group has announced that Scott Masteller, Program Director of WPEN-FM (97.5 The Fanatic) in Philadelphia, will retire December 31, concluding a radio career spanning more than 45 years. Masteller joined The Fanatic more than three years ago and has played a key role in the sports station's More

Tim Dukes Joins Collective Heads as Partner

Tim Dukes

Collective Heads has named veteran radio programmer and media executive Tim Dukes as its newest partner, adding more than four decades of programming and senior management experience to the multi-platform consulting and marketing group. Dukes most recently served as President of Hope Media Group from 2024 More

America's Morning News to Launch September 21

America's Morning News

A new nationally syndicated morning news program, "America's Morning News," will launch Monday, September 21, providing stations with a replacement option following the conclusion of "America in the Morning." The weekday program, produced by AccuMinute and distributed by Talk Media Network, will More

Audacy Study Finds New Rules for Podcast Advertising

''The New Rules of Podcast Advertising''

Audacy has released a new "State of Audio" report that challenges some traditional assumptions about podcast advertising, finding that audience trust, host expertise and engagement can be more important to advertisers than the sheer size of a show's audience. "The New Rules of More

Beasley Deploys Futuri AI Platform Companywide

Beasley Media and Futuri

Beasley Media Group has deployed Futuri's TopLine Enterprise AI revenue intelligence platform across all of its markets under a multiyear agreement aimed at enhancing the company's sales process and providing local advertisers with more data-driven marketing strategies. The companywide rollout gives More

Return to Menu

Marketron Updates ROI Calculator for Forecasting Ad Revs

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Marketron Updates ROI Calculator for Forecasting Ad Revs

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®