Marketron Updates ROI Calculator for Forecasting Ad Revs

Marketron

Marketron introduced its ROI Calculator in 2022, a free, easy-to-use tool to enable media sellers to forecast revenue for radio OTA (over-the-air) and third-party digital. The resource also allows users to benchmark their digital ad revenue against small-, mid- and large-size markets.

Marketron has released updates with new projected growth rates for 2023, 2024 and 2025, sourcing data from BIA Advisory Services, the Borrell-RAB digital benchmarking report for radio, eMarketer and Pew Research. Additionally, the benchmarking data was refreshed. The calculator has a new segment for local TV OTA revenue.

The updated calculator is meant to help broadcast and media organizations forecast revenue from ad sales more accurately. Additionally, the tool enables companies to understand how they stack up against similar-sized businesses regarding third-party digital sales.

The ROI Calculator works for any size company. Users simply plug in their 2022 revenue numbers. Those not currently selling third-party digital can enter a baseline number provided. The page offers graphs for these numbers, and users can download a PDF of the entire page.

The calculator is available for use here.

Latest Radio Stories

Black Public Radio Network Officially Launches

Black Public Radio Network

Fifteen public radio stations from across the U.S. have joined forces to launch the Black Public Radio Network (BPRN), a new national coalition created to strengthen the long-term sustainability, growth and impact of Black public radio. Founded by Ernest Walker, President of BPRN More

Eastlan Expands Into Seattle, Oklahoma City

Eastlan

Eastlan continues to expand its radio audience measurement footprint, adding Seattle and Oklahoma City as the latest markets to receive its monthly ratings service. The first Eastlan reports for both markets will be released on Tuesday, June 30, alongside inaugural monthly books More

FCC Targets Three New York Pirate Radio Operators

Federal Communications Commission

The FCC's Enforcement Bureau has taken action against three separate pirate radio operations in New York, issuing one final forfeiture order and two new notices of apparent liability totaling $65,000 in proposed and assessed fines. In Spring Valley, NY, the FCC affirmed a $20,000 forfeiture against Jean More

iHeartMedia Expands Amazon Ads Partnership

iHeartMedia

iHeartMedia has expanded its advertising relationship with Amazon Ads, giving advertisers broader access to Amazon's audio and video inventory while adding Amazon's first-party shopping and streaming signals to iHeartMedia's digital platforms. Under the expanded agreement, iHeartMedia will serve as a More

Compass Media Names Alvord Affiliate Sales Associate

Carter Alvord

Compass Media Networks has appointed Carter Alvord as Associate Director of Affiliate Sales for Sports and News/Talk Programming. Alvord joins the company full-time after graduating from Bucknell University in 2026. He has served as an intern with Compass Media Networks during summers and holiday breaks More

Reelworld Debuts AI Voices for Radio Imaging

Reelworld

Reelworld has introduced AI VO, a new lineup of artificial intelligence voices created specifically for radio imaging, marking what the company says is an industry first for the broadcast radio sector. The new service is designed to help radio stations and production teams speed up audio production while More

Return to Menu

Marketron Updates ROI Calculator for Forecasting Ad Revs

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Marketron Updates ROI Calculator for Forecasting Ad Revs

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®