Marketron Updates ROI Calculator for Forecasting Ad Revs

Marketron

Marketron introduced its ROI Calculator in 2022, a free, easy-to-use tool to enable media sellers to forecast revenue for radio OTA (over-the-air) and third-party digital. The resource also allows users to benchmark their digital ad revenue against small-, mid- and large-size markets.

Marketron has released updates with new projected growth rates for 2023, 2024 and 2025, sourcing data from BIA Advisory Services, the Borrell-RAB digital benchmarking report for radio, eMarketer and Pew Research. Additionally, the benchmarking data was refreshed. The calculator has a new segment for local TV OTA revenue.

The updated calculator is meant to help broadcast and media organizations forecast revenue from ad sales more accurately. Additionally, the tool enables companies to understand how they stack up against similar-sized businesses regarding third-party digital sales.

The ROI Calculator works for any size company. Users simply plug in their 2022 revenue numbers. Those not currently selling third-party digital can enter a baseline number provided. The page offers graphs for these numbers, and users can download a PDF of the entire page.

The calculator is available for use here.

Latest Radio Stories

iHeartMedia Begins Programming Restructuring

iHeartMedia

iHeartMedia has begun a sweeping restructuring of its programming organization that includes staff reductions across dozens of markets as the company works toward an additional $50 million in annualized cost savings announced earlier this year. The restructuring follows iHeartMedia's first-quarter More

SBS Promotes Andrew Frausto to Los Angeles GSM

Andrew Frausto

Spanish Broadcasting System (SBS) has promoted Andrew Frausto to General Sales Manager for its Los Angeles operations, effective immediately. Frausto, who joined SBS Los Angeles in 2024 as Local Sales Manager, will now oversee all sales operations for the company's Los Angeles properties, including regional More

Mike Fabian Named Cumulus Boise Market Manager

Mike Fabian

Cumulus Media has appointed Mike Fabian as Vice President/Market Manager for its cluster in Boise, ID. Fabian joins Cumulus from Townsquare Media, where he has served as Chief Revenue Officer/Market President in Sierra Vista, AZ, since 2022. Prior to that role, he spent more than 12 years with Cherry Creek More

Global Study Highlights Audio's Marketing Power

Radio Advertising Bureau (RAB)

A new global study unveiled at the Cannes Lions International Festival of Creativity is making a strong case for audio advertising, with research showing campaigns that include audio deliver significantly stronger business and brand outcomes than those that do not. For the first time, the leading More

Kyle Youmans Named New Voice of the Ravens

Kyle Youmans

The Baltimore Ravens have named Kyle Youmans as the new "Voice of the Ravens," succeeding longtime play-by-play announcer Gerry Sandusky, who retired in April after 20 seasons in the role. Youmans will serve as the team's radio play-by-play announcer for in-season broadcasts and call Ravens preseason More

CRB Webinar Examines Country Music Generations

CRS360

Country Radio Broadcasters (CRB) has released the latest edition of its CRS360 webinar series, offering new research into how country music fans of different generations view traditional and contemporary country music, as well as the growing number of country-pop collaborations. More

Return to Menu

Marketron Updates ROI Calculator for Forecasting Ad Revs

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Marketron Updates ROI Calculator for Forecasting Ad Revs

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®