NAB Releases New Spots for ''Depend on AM'' Campaign

RADIO ONLINE | Monday, April 17, 2023 | 4:07pm CT

National Association of Broadcasters

The National Association of Broadcasters (NAB) has released new radio spots and digital ads highlighting the importance of AM radio in the automobile. These tools include a direct call to action for consumers to contact Congress and will further enhance NAB's advocacy efforts to keep AM radio in the car dashboard.

The newly released Depend on AM radio spots are available in English and Spanish, and are part of NAB's recently unveiled "Depend on AM Radio" campaign, which amplifies the voices of the over 80 million Americans that rely on AM radio for news, entertainment, community engagement and public safety alerts.

The campaign comes as certain automakers have stripped AM radio from their new vehicle models. NAB says that AM radio serves as the backbone of our nation's emergency alert system, and the dire consequences of removing it from cars require immediate action. AM radio also plays a critical role in connecting diverse communities and offering in-language programming.

The new tools urge listeners to text "AM" to 52886 and contact members of Congress and ask them to help keep AM radio in cars. Stations can download the spots and digital ads at nab.org/AMtoolkit and are encouraged to air them as often as possible.

"There is no more important issue for radio listeners than ensuring AM/FM signals continue to be accessible in the automobile of the future. These new resources are important pieces of NAB's advocacy work to ensure that radio's unique ability to reach audiences with local content, entertainment and emergency alerts is maintained in the auto dash for years to come," said NAB President and CEO Curtis LeGeyt. "Local stations are encouraged to harness these tools to remind listeners of the irreplaceable role radio plays in their communities."