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Edison Podcast Metrics Releases Top 50 Podcasts for Q4-Q1
RADIO ONLINE | Tuesday, May 16, 2023 | 4:36pm CT |
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Edison Research has announced the latest rankings of the podcasts that reach the most listeners in the U.S. from Edison Podcast Metrics. The latest ranker shows the Top 50 Podcasts based on weekly audience reach and reflects two significant updates to the service that were implemented last year. The sample has been expanded to include weekly podcast listeners age 13-17.
This measurement allows podcast producers and networks to understand the teen segment of the Gen Z podcast listeners. The ranker also includes increased sample size, which allows for more recency in reporting and robust cuts of data. The latest ranker includes measurement from the previous two quarters with a total sample size of 10,797 weekly podcast listeners age 13+.
The top four podcasts showed no change in rank from the most recent update. Joining the Top Ten are Dateline NBC, perhaps boosted by the Alex Murdaugh trial, and SmartLess, the celebrity-driven show featuring Jason Bateman, Sean Hayes and Will Arnett that has steadily risen in the numbers since it launched in 2020.
Another notable story within the Top 50 is the inclusion of Rachel Maddow Presents: Ultra at #49. This new show dropped its first episode on October 12, 2022.
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