Report: AM/FM Remains a Force in Total Audio Listening
| RADIO ONLINE | Wednesday, August 16, 2023 | 11:12am CT |
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 Edison Research |
According to Edison Research's Share of Ear survey, despite the reallocation of listening time from other devices to the mobile phone, listening to AM/FM remains a force in total audio listening, particularly with regard to reach. 63% of respondents (among the total sample, Americans age 13 and older) are reached by radio content every single day. In a typical day, more than half of everyone age 13+ in the U.S. listens to AM/FM radio.
As the graph below shows, 84% of daily radio listeners report listening exclusively over-the-air, and 5% of radio listeners reported listening only to streams. A sizeable portion -- 11% of respondents (or about 7% of all Americans age 13 and older) recorded both.
As all audio consumption has evolved over the decade, so is radio listening evolving. One-in-six daily radio listeners record at least some listening on a digital device.
