Edison Research Finds More SiriusXM Listening in New Cars

RADIO ONLINE | Wednesday, September 20, 2023

Edison Research

Edison Research's Share of Ear confirms a link between newer car models and time spent with satellite radio. Newer autos have newer in-dash systems equipped with satellite receivers, and many new car acquisitions in the U.S. come with a complimentary trial of SiriusXM, so it stands to reason that SiriusXM sees bigger shares in newer vehicles.

The graphic below shows the percent of daily in-car audio consumption to SiriusXM by those who primarily drive or ride in older model year cars, versus newer model year cars.

For those who primarily drive or ride in model year cars 2010 and older, 5% of their daily in-car listening time is with SiriusXM. For those who drive or ride in model year cars 2019 and newer, the listening to SiriusXM is over four times that much - 22%. The data in between, for model years 2011-2018, follows the pattern of newer models = more listening.