Audacy Releases ''The Future of Audio'' Report

RADIO ONLINE | Thursday, January 25, 2024

Audacy

In a media landscape focused on new technologies and influenced by evolving consumer habits, a new report asks, "What does the future look like for audio?" Audacy has released "The Future of Audio," a new series offering a look at the innovative shifts and trends redefining how we experience and interact with audio content.

According to the report, the future of audio is:

• Human... In an Artificial World: As technology becomes more pervasive, the human connection becomes even more valuable.

• Tribes of Every Shape and Size: Discover how brands are leveraging AI to understand and connect with consumers on a deeper level, delivering ads that feel less intrusive and more relevant.

• Audio is riding shotgun as the most innovative co-pilot in the latest fleet of connected cars. With facial recognition and bi-zonal audio, cars will "read the mood" and serve playlists, stations, and even advertising that fits the moment.

• Creative AF: Learn how brands and creators are collaborating with AI to deliver authentic content experiences that resonate with audiences like never before.

• Winning the Attention War: Discover the future of campaign measurement, focused on capturing and measuring attention in meaningful ways.

• The Future of AI is Audio: From cloud voice ID to interactive ads, discover how AI is transforming voice assistants into true companions and revolutionizing the advertising landscape.

To read the entire report, visit here.