CMG Acquires Equity Interest in ''Dr. Laura'' Program

RADIO ONLINE | Tuesday, January 30, 2024 | 11:10am CT

Dr. Laura Schlessinger

Crossover Media Group, a producer and ad rep for audio programming, has acquired an equity interest in Take On The Day LLC, owner of the "Dr. Laura Program" on SiriusXM and the "Dr. Laura's Call of the Day" and "Dr. Laura's Deep Dive" podcasts, all hosted by Radio Hall of Famer Dr. Laura Schlessinger. The transaction follows a multi-year advertising sales and production partnership between the two organizations. Terms were not disclosed.

"Throughout her more than four decades in talk radio and now podcasting, Dr. Laura has amassed an enormous following with her frank, direct, captivating style which is sometimes provocative, always interesting and insightful, and never dull," said Crossover Media Group managing member Sue Freund. "After many years of working with her and her team at Take On The Day, we're proud to expand our relationship and commitment to her programs, and to continue to grow our presence as a leading partner to the nation's top audio-talk hosts."

"Crossover Media Group's investment in Take On The Day adds so much to our ability to reach more listeners and help more sponsors," added Take On The Day LLC President Geoff Rich. "With Sue and her partners Ron Hartenbaum and Scott Calka joining the management team, we are supercharging the future of the Dr. Laura programming and brand."

"I am so excited to have Ron, Sue and Scott join the Take On The Day team," said Dr. Schlessinger. "The best part is that there will be no change to the quality and content of my programs and podcasts. But Crossover will help us maximize our ability to reach more people, help more advertisers and continue the growth of my program that has been international since June 1994."

The "Dr. Laura Program" is now in its 14th year on SiriusXM.