Home Login RADIO ONLINE RSS Facebook
Find Radio Online
AM FM HD

Advertisement

Study: Radio Makes Up the Largest Share of Listening


Edison Research
Edison Research

According to the fourth quater 2023 Share of Ear study from Edison Research, the percent of daily audio listening in the U.S. ages 13 spend listening to AM/FM Radio, which fell one point to 36% since its last third quarter update. Streaming Music gained one point and hit the 20% threshold for the first time. Owned music (listening to CDs, vinyl, owned digital files, etc.) also dropped one point.

Edison Research says Share of Ear is the only measurement of the entire audio space. The graph below breaks out the percentage of total daily audio consumption that is spent with each type of audio.

Since the third quarter update, AM/FM Radio continues to make up the largest share of listening, accounting for more than one-third of daily time with audio among those age 13 . The vast majority of that listening (31 percentage points) is to AM/FM over-the air signals.

Advertisement

Latest Radio Stories

FCC Reinstates EEO Form for Radio & TV Broadcasters
Federal Communications Commission
Federal Communications Commission
The FCC's Fourth Report and Order, Order on Reconsideration and Second Further Notice of Proposed Rulemaking, made public on Thursday, reinstates the collection of workforce composition data for radio and television broadcasters on FCC Form 395-B. More

Auddia Inc. Announces 1-for-25 Reverse Stock Split
Auddia Inc.
Auddia Inc.
Auddia Inc., an AI platform for audio identification and classification has announced that effective before market open on Tuesday, February 27 it will complete a 1-for-25 reverse stock split of its common stock. On December 29, 2023, the company's More

Lemonada Media Adds ''Podcrushed'' & ''Threedom'' Podcasts
Lemonada Media
Lemonada Media
Lemonada Media has announced the addition of comedy and pop-culture podcasts "Podcrushed" and "Threedom" to its original podcast lineup. The network will oversee ad sales and distribution for both shows. "Lemonada is thrilled to welcome Penn, Nava More
Advertisement

Broadcast Sales Pro Joe Myers Rejoins Elenos Group
Joe Myers
Joe Myers
Broadcast Electronics, part of the Elenos Group, announces that Joe Myers has rejoined the company as Eastern Regional Sales Manager for all of its products and service in the Eastern U.S. and portions of the Caribbean. Myers will be based in More

Cumulus Unveils Rights Plan to Deter Hostile Takeover
Cumulus Media
Cumulus Media
In a filing with the SEC, Cumulus Media has unveiled a strategy known as a "poison pill" to deter a potential aggressive acquisition by a Singapore-based firm led by the billionaire responsible for significant changes at the traditional media outlet More

Select Vendors Form Alliance to Aid Radio Stations
Radio Vendor Alliance (RVA)
Radio Vendor Alliance (RVA)
A select group of the country's radio vendors have come together to provide planning and advisory assistance to small and medium size radio station owners. The Radio Vendor Alliance (RVA) will serve as an advisory for radio station owners and More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement