Study: Radio Makes Up the Largest Share of Listening

RADIO ONLINE | Wednesday, February 7, 2024 | 4:22pm CT

Edison Research

According to the fourth quater 2023 Share of Ear study from Edison Research, the percent of daily audio listening in the U.S. ages 13 spend listening to AM/FM Radio, which fell one point to 36% since its last third quarter update. Streaming Music gained one point and hit the 20% threshold for the first time. Owned music (listening to CDs, vinyl, owned digital files, etc.) also dropped one point.

Edison Research says Share of Ear is the only measurement of the entire audio space. The graph below breaks out the percentage of total daily audio consumption that is spent with each type of audio.

Since the third quarter update, AM/FM Radio continues to make up the largest share of listening, accounting for more than one-third of daily time with audio among those age 13 . The vast majority of that listening (31 percentage points) is to AM/FM over-the air signals.