Podtrac Launches Podcast Industry's First Global Ranking

RADIO ONLINE | Tuesday, February 13, 2024 | 11:10am CT

Podtrac

Podtrac launches its newest ranking -- The Podcast Global Industry Ranking of Top Publishers and Networks. For the first time, the global reach of top podcast publishers and networks will be made publicly available for advertisers, agencies and the industry at large. And while traditional podcast metrics and rankers have focused on the RSS distribution of podcasts, Podtrac's new Global ranking also includes the viewership of podcasts on YouTube.

By encompassing YouTube viewership alongside traditional metrics, Podtrac says the industry gains an improved framework for capturing podcast engagement across platforms and borders. It provides advertisers, agencies, and industry stakeholders with the reach and influence of the key podcast players. The inclusion of YouTube viewership in this ranking acknowledges the growing significance of multi-platform engagement and reflects the adaptability of podcast publishers and networks in catering to diverse audiences worldwide.

A spokesperson for Daily Wire commented, "YouTube has been an integral platform for our podcasts' growth. Podtrac's new ranking system recognizes the significance of multi-platform engagement, offering advertisers a comprehensive view of our audience reach."

Sonoro co-founder and Chief Content Officer Camila Victoriano noted, "Media consumption is increasingly global and borderless. At Sonoro, our focus on global Hispanic consumers means we create content beloved by listeners in the U.S., Mexico and throughout Latin America. Podtrac's Global Industry Ranking presents valuable data that quantifies this audience, delivering value for brands and advertisers around the world."