Triton Digital Acquires Sounder, Enhancing Ad Capabilities

RADIO ONLINE | Tuesday, March 26, 2024

Triton Digital

Triton Digital has acquired Sounder, an audio intelligence platform. As part of Triton Digital, Sounder will continue to provide advanced contextual targeting solutions, brand suitability and podcast promotional tools. This acquisition combines Triton Digital's audio streaming and podcasting technology with Sounder's brand suitability solutions and AI-powered podcast understanding.

"We are thrilled to welcome Sounder to the Triton Digital family," said Triton Digital President and CEO John Rosso. "The Sounder team are visionaries in audio intelligence, and their technology adds an essential layer to our offerings. This acquisition empowers us to deliver more value to advertisers and publishers with highly targeted, contextually relevant, and brand-suitable audio advertising solutions. Looking ahead, we are excited to leverage our combined strengths to drive innovation and growth in the digital audio marketplace."

"Becoming part of Triton Digital is a significant milestone for Sounder, giving us the ability to accelerate our growth and innovation while continuing to work across the entire podcast landscape," added Sounder CEO and co-founder Kal Amin. "Our AI-powered content analysis enables Triton to bring unprecedented insights, targeting, and promotional capabilities to the audio marketplace."