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Podtrac Issues the Top Podcasts for March 2024


Podtrac
Podtrac

Podtrac has released the Top U.S. Podcast Publishers and Podcast rankings for March. U.S. UMA was up for five of the Top U.S. Publishers in March, 2024 over February, 2024 Both of the Top U.S. Sales Networks were down on U.S. UMA in March over February. Three of the Top Global Networks were up on Global Downloads, Streams and Views in March over February.

Podtrac also welcomed two Sales Networks to the U.S. Ranking this month -- iHeart Audience Network and Acast. Sales Networks sell advertising in an aggregated network of podcasts which they may or may not own, create and publish. A Sales Network may include other Podcast Publishers.

Latest Radio Stories

Valentine Returns to Hubbard as Alexandria-Wadena GM
Kris Valentine
Kris Valentine
Hubbard Radio has named Kris Valentine General Manager of its Alexandria and Wadena, MN operations, returning him to the markets where he served as Operations Manager from 2020 to 2023. He and his wife, Chelsea, will also bring the "Kris & Chelsea" show back to mornings on Country KIKV-FM (100.7 KIK-FM). More

Cumulus Plans ZoneCasting Launch at Boston's WXLO
WXLO-FM (104.5 XLO) in Boston
WXLO-FM (104.5 XLO) in Boston
Cumulus Media plans to introduce ZoneCasting technology at WXLO-FM (104.5 XLO) in Boston during the first quarter of 2027, enabling the station to air different commercials simultaneously in separate geographic portions of the market. The deployment, announced in partnership with Aktira, will allow WXLO More

Pacific Media Group Names Grimes Radio Division President
Sherri Hamamura Grimes
Sherri Hamamura Grimes
Pacific Media Group has promoted Sherri Hamamura Grimes to President of its Radio Division, overseeing operations across all Hawaiian island markets. The appointment took effect October 26. She will also continue as General Manager of PMG's Maui Radio operations. Grimes will work directly with Market More

SummitMedia Names Brodie Knoxville Brand Manager
Matt ''Brodie'' Lesley
Matt ''Brodie'' Lesley
SummitMedia has named Matt "Brodie" Lesley Brand Manager of its four-station cluster in Knoxville. He will also host middays on Country WCYQ (100.3 The Wolf). Lesley most recently served as Program Director and afternoon host for WNOK in Columbia, SC, and WWXM in Myrtle Beach, SC, from 2019 to 2026. During More

IAB Guide Calls for Better Audio Data in Media Mix Models
Interactive Advertising Bureau (IAB)
Interactive Advertising Bureau (IAB)
The Interactive Advertising Bureau (IAB) has released a new guide arguing that incomplete campaign data can obscure audio advertising's effectiveness in media mix models, potentially influencing how advertisers allocate budgets. "Amplifying Audio's Impact in MMM: A Follow-up to More

iHeartRadio Launches Lite Mode for Simplified Listening
iHeartRadio
iHeartRadio
iHeartRadio has launched "Lite Mode," a feature that lets listeners switch between the app's full functionality and a simplified interface focused on their current listening and frequently used content. Available on iOS and Android, Lite Mode can be activated through a toggle at the top of the mobile More

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