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AI, Creator Economy Take Center Stage at 2024 NAB Show


NAB Show
NAB Show

AI, Creator Economy Take Center Stage at 2024 NAB Show The 2024 NAB Show exhibitors debuted and showcased thousands of new products and next generation and pioneering technologies from brands that include Adobe, ARRI, AWS, Blackmagic Design, Canon, Fujifilm, JVC Professional Video, Microsoft, NVIDIA, Sony and Verizon Business. Nearly 200 exhibitors displayed AI/Machine learning tools and tech, while more than 150 sessions featured AI.

Meanwhile, there were hundreds of exhibitors in the create space, including a new show floor area dedicated to the creator economy, as well as nearly 100 sessions about the creator economy. In a sign of the broadcast, media and entertainment industry's booming appeal, 54 percent of the more than 61,000 projected registered attendees experienced the event for the first time.

More than a quarter of attendees (27 percent, up 2 percent from last year) were international, representing 163 countries and included 34 delegation buying groups from all across the world. Ten first-time delegations attended from Europe, Africa, the Caribbean, Oceana and Central Asia. Additionally, NAB Show presented its first-ever all-Spanish language session, A Case Study of Caliente TV's Studio Build and the Latin America Broadcast Market. The Show also hosted five international pavilions, with exhibitors from Germany, France, Great Britain and Northern Ireland, Korea and Belgium.

"We're blown away to see over half of our attendees this year experiencing NAB Show for the first time," said NAB Global Connections and Events incoming Executive Vice President and Managing Director Karen Chupka. "This, and the strong international attendance proves that NAB Show is where global storytellers come to find the tools and technologies needed to create, distribute and monetize content."

The show floor featured nearly 1,300 exhibitors from 41 countries showcased and unveiled products and technologies. From AI-powered production tools to immersive virtual reality experiences to the latest tech for broadcast and delivery and everything in between, the ever-evolving landscape of media creation and consumption was showcased by companies from early-stage startups to powerhouse brands. More than 200 first-time exhibitors engaged with attendees.

Beyond the tools and tech, the conference programs offered discussions and presentations from industry veterans and rising stars. More than 1,050 thought leaders from across the content ecosystem spoke at more than 750 sessions that explored the future of storytelling, the rise of streaming platforms, generative AI and its impact on the industry and the evolving media landscape.

International attendance figures are included in the overall registration number. All numbers are based on pre-show and onsite registration and subject to an ongoing audit. First-time attendees classified as not having attended since 2017, if ever.

Planning is already underway for NAB Show New York on October 9-10 and next year's NAB Show April 5-9, 2025 in Las Vegas.

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