Home Login RADIO ONLINE RSS Facebook
Advertisement

Nielsen Releases ''The Record'' Quarterly Insights Report


Nielsen
Nielsen

Nielsen launches The Record, a quarterly insight into audio listening behaviors and share of average daily usage of ad-supported audio in the U.S. According to the inaugural report with data from Q1 2024, consumers spent nearly 70% of their daily ad-supported audio time listening to radio, 20% listening to podcasts, and the remainder with streaming audio (music services) and satellite radio (select channels).

Per The Record, which is powered by data from both Nielsen and Edison Research, most radio listening occurs during the day while away from home, with more than 80% of in-car ad-supported audio time going to radio in Q1 2024. Across both over-the-air and streaming radio, the leading radio formats among listeners 18 during the same period were News/Talk (10.8%), AC (8.6%), and Classic Hits & Country (5.9% each). From a streaming-only perspective, News/Talk stations accounted for 21.7% of listening among audiences 18 and over, followed by all Sports stations at 8.6% of all streaming station listening.

"We're excited to introduce The Record, which utilizes powerful data insights from Nielsen and Edison Research to provide the industry with a unique, multi-lens look at how U.S. audiences are listening to ad-supported audio," said Nielsen Audio Managing Director Rich Tunkel. "The audio portion of consumers' daily media diet is significant, and these new insights will serve as an important tool for advertisers, broadcasters and podcasters alike to better understand and ultimately reach their intended audience."

Advertisement

Latest Radio Stories

BFOA Launches Annual Year-End Giving Campaign for Donations
Broadcasters Foundation of America
Broadcasters Foundation of America
The Broadcasters Foundation of America has launched its annual Year-End Giving Campaign, seeking to raise donations from tax-deductible personal contributions to the Guardian Fund and corporate contributions to the Angel Initiative. The Broadcasters More

Jacobs Media Opens Registration for Techsurvey 2025
Jacobs Media Techsurvey 2025
Jacobs Media Techsurvey 2025
Jacobs Media has officially launched the registration for its annual Techsurvey 2025, inviting commercial radio stations across the U.S. and Canada to participate in what is recognized as the largest research survey in the radio industry focusing on More

Audio Milkshake to Share Tips to Make Radio Ads Work Harder
Radio Advertising Bureau
Radio Advertising Bureau
In continuation of the Radio Mercury Awards webinar series, Audio Milkshake and Radio Mercury Awards will host a new presentation, entitled "10 Creative Tips You Probably Never Heard of to Make Radio Ads That Work Harder." During the presentation at More
Advertisement

Jeff Striegle to Sign Off After 27 Years with MRN
Jeff Striegle
Jeff Striegle
This Sunday marks not only the crowning of the NASCAR Premier Series Champion at Phoenix Raceway but also the end of an era for Motor Racing Network (MRN) as lead anchor Jeff Striegle calls his final race, concluding a 27-year career. Since joining More

Morning Co-Host Kadie Daye Exits WYRK in Buffalo Over Cuts
Kadie Daye
Kadie Daye
Kadie Daye exits WYRK-FM in Buffalo after three years as co-host of the "Clay & Company" morning show. She exits the Townsquare Media Country outlet over budget cuts. Daye joined WYRK in July, 2021 following two years in nights at CHR WNDV-FM (U93) More

Greg Beharrell Re-Signs with KLOS for Evening Show
Greg Beharrell has egg on his face
Greg Beharrell has egg on his face
Greg Beharrell will continue to host the evening slot on Meruelo Media's Rock 95.5 KLOS in Los Angeles. The decision follows a successful renegotiation of his contract, facilitated by YEA Media Group. Meruelo Media Senior Vice President of More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement