RAB, Ad Council Team for ''Lead With Purpose'' Presentation

RADIO ONLINE | Tuesday, May 14, 2024 | 3:45pm CT

Radio Advertising Bureau

In conjunction with RAB's recent announcement that RAB and the Ad Council would launch new model to offer advertisers opportunity to integrate with social good campaigns, RAB will officially kick off the initiative with a joint RAB and Ad Council live presentation featuring an overview of the program and how radio sellers can bring it to market.

This initiative is reimagining the traditional PSA donated media model by offering radio broadcasters the ability to bring their local, regional and national brand advertisers the opportunity to sponsor important purpose-based messages that will inspire consumer trust and support the communities they serve.

The webinar entitled, "Lead With Purpose," is timed to coincide with Mental Health Awareness Month, with all sponsorable assets promoting "Love, Your Mind," the mental health campaign developed by Huntsman Mental Health Institute and the Ad Council.

During the presentation, attendees will be provided with an overview of the program as well as the tool kit available to radio sellers to present and share with relevant local advertisers.

The webinar takes place at noon CT on Wednesday, May 22, and features:

• Mike Hulvey, president and chief executive officer, RAB
• DJ Perera, chief media officer, Ad Council
• Deborah Leiter, senior vice president of campaign development, Ad Council
• Tony Mennuto, chief creative officer and founder, Audio Milkshake
• Tammy Greenberg, senior vice president of business development, RAB

Registration for the presentation is free for RAB members. The presentation will also be available for on-demand viewing. To register, click here.

Podtrac Publishes November 2025 Podcast Rankings Podtrac Podtrac has released its Top US and Global Publishers & Networks and Top US Podcast rankings for November 2025, highlighting steady audience gains for several leading podcast companies. The new data shows that three U.S. publishers measured in the rankings grew their Unique Monthly Audience compared to More

KNSS Adds Woodward and Whit Morning Show for 2026 John Whitmer Audacy's KNSS Wichita will debut a new morning show, "Woodward and Whit," on January 5, 2026, pairing longtime host Ted Woodward with John Whitmer. The program will air weekdays from 6-9am CT and follows the retirement of veteran broadcaster Steve McIntosh. "We are excited to welcome John Whitmer to the More

Elisa Donovan Debuts ''Killer Thriller'' True Crime Podcast ''Killer Thriller'' iHeartPodcasts has launched "Killer Thriller," a new true crime series hosted by actress and author Elisa Donovan and executive produced by Amy Robach and T.J. Holmes. The show expands Robach and Holmes' growing partnership within iHeart's Popworthy slate, which blends trending culture with nostalgia. The More

WCCQ & WXLC Ups Drew Walker to Program Director Drew Walker Connoisseur Media is restoring live and local mornings on WCCQ & WXLC (FREE Country @ 98.3 & 102.3) as veteran Chicago broadcaster Drew Walker takes over the morning show in early 2026. Walker succeeds the syndicated Bobby Bones Show, which has aired since the station's two-signal simulcast launch in May More

Xperi to Unveil New Daily In-Car Radio Audience Ratings Radio Advertising Bureau (RAB) RAB has announced that broadcasters will soon have access to a powerful new way to demonstrate radio's value to advertisers as Xperi prepares to roll out daily, in-car audience measurement across the country. In a live online presentation on Friday, December 12 at 12pm CT, Juan Galdamez, Senior Director of More

Dr. Michael Agee Retires After 50-Year Radio Career Dr. Michael Agee Dr. Michael Agee, Executive Director of Strategic Initiatives for Atlantic Gateway Communications and WGTS 91.9 in Washington, DC, has announced his retirement, concluding a five-decade career in radio broadcasting and education. Agee joined WGTS 91.9 more than four years ago, marking the final chapter More