RAB, Ad Council Team for ''Lead With Purpose'' Presentation

RADIO ONLINE | Tuesday, May 14, 2024 | 3:45pm CT

Radio Advertising Bureau

In conjunction with RAB's recent announcement that RAB and the Ad Council would launch new model to offer advertisers opportunity to integrate with social good campaigns, RAB will officially kick off the initiative with a joint RAB and Ad Council live presentation featuring an overview of the program and how radio sellers can bring it to market.

This initiative is reimagining the traditional PSA donated media model by offering radio broadcasters the ability to bring their local, regional and national brand advertisers the opportunity to sponsor important purpose-based messages that will inspire consumer trust and support the communities they serve.

The webinar entitled, "Lead With Purpose," is timed to coincide with Mental Health Awareness Month, with all sponsorable assets promoting "Love, Your Mind," the mental health campaign developed by Huntsman Mental Health Institute and the Ad Council.

During the presentation, attendees will be provided with an overview of the program as well as the tool kit available to radio sellers to present and share with relevant local advertisers.

The webinar takes place at noon CT on Wednesday, May 22, and features:

• Mike Hulvey, president and chief executive officer, RAB
• DJ Perera, chief media officer, Ad Council
• Deborah Leiter, senior vice president of campaign development, Ad Council
• Tony Mennuto, chief creative officer and founder, Audio Milkshake
• Tammy Greenberg, senior vice president of business development, RAB

Registration for the presentation is free for RAB members. The presentation will also be available for on-demand viewing. To register, click here.

Audacy Study Highlights News/Talk's Marketing Power Audacy Audacy is making the case that News/Talk radio remains one of the most valuable environments for advertisers, citing new research that positions the format as radio's largest across both broadcast and streaming while highlighting high levels of audience loyalty, trust and purchasing power. According to More

Kaylin Mozdzen Wins Throwback Brands Scholarship Kaylin Mozdzen Throwback Brands, in partnership with Skyview Networks, has named Kaylin Mozdzen of WTCB-FM (B106.7) in Columbia, SC, the grand prize winner of its 2026 Throwback Brands Boot Camp Experience scholarship. The fully funded scholarship will send Mozdzen to this year's Morning Show Boot Camp (MSBC) in Cleveland, More

Study: Listeners Struggle to Spot AI Voiceovers Crowd React Media A new study from Crowd React Media suggests radio listeners often can't distinguish between AI-generated and human voiceovers in blind listening tests, but perceptions shift significantly once listeners learn a voice was created by artificial intelligence. The research, conducted in May and June 2026 More

Lon Helton to Receive CRB President's Award Lon Helton Country Radio Broadcasters (CRB) will honor legendary broadcaster and industry leader Lon Helton with the 2026 CRB President's Award, recognizing his decades of service and leadership in advancing Country radio and the Country Radio Seminar (CRS). The award recognizes individuals whose dedication has More

NYSBA Selects Hall of Fame Class of 2026 New York State Broadcasters Association (NYSBA) The New York State Broadcasters Association (NYSBA) has announced its 2026 Hall of Fame class, with 77WABC/New York morning host Sid Rosenberg leading a group of broadcasters who will be honored during an induction luncheon at the Rainbow Room in New York City on October 22. "The Hall of Fame Class of More

NAB Updates Broadcast Self-Inspection Guides National Association of Broadcasters (NAB) The National Association of Broadcasters (NAB) has released updated Broadcast Station Self-Inspection Guides for AM, FM and television stations, providing broadcasters with practical resources to help ensure compliance with FCC rules and policies. Developed in partnership with the Society of Broadcast More