RAB, Ad Council Team for ''Lead With Purpose'' Presentation

RADIO ONLINE | Tuesday, May 14, 2024 | 3:45pm CT

Radio Advertising Bureau

In conjunction with RAB's recent announcement that RAB and the Ad Council would launch new model to offer advertisers opportunity to integrate with social good campaigns, RAB will officially kick off the initiative with a joint RAB and Ad Council live presentation featuring an overview of the program and how radio sellers can bring it to market.

This initiative is reimagining the traditional PSA donated media model by offering radio broadcasters the ability to bring their local, regional and national brand advertisers the opportunity to sponsor important purpose-based messages that will inspire consumer trust and support the communities they serve.

The webinar entitled, "Lead With Purpose," is timed to coincide with Mental Health Awareness Month, with all sponsorable assets promoting "Love, Your Mind," the mental health campaign developed by Huntsman Mental Health Institute and the Ad Council.

During the presentation, attendees will be provided with an overview of the program as well as the tool kit available to radio sellers to present and share with relevant local advertisers.

The webinar takes place at noon CT on Wednesday, May 22, and features:

• Mike Hulvey, president and chief executive officer, RAB
• DJ Perera, chief media officer, Ad Council
• Deborah Leiter, senior vice president of campaign development, Ad Council
• Tony Mennuto, chief creative officer and founder, Audio Milkshake
• Tammy Greenberg, senior vice president of business development, RAB

Registration for the presentation is free for RAB members. The presentation will also be available for on-demand viewing. To register, click here.

Black Public Radio Network Officially Launches Black Public Radio Network Fifteen public radio stations from across the U.S. have joined forces to launch the Black Public Radio Network (BPRN), a new national coalition created to strengthen the long-term sustainability, growth and impact of Black public radio. Founded by Ernest Walker, President of BPRN More

Eastlan Expands Into Seattle, Oklahoma City Eastlan Eastlan continues to expand its radio audience measurement footprint, adding Seattle and Oklahoma City as the latest markets to receive its monthly ratings service. The first Eastlan reports for both markets will be released on Tuesday, June 30, alongside inaugural monthly books More

FCC Targets Three New York Pirate Radio Operators Federal Communications Commission The FCC's Enforcement Bureau has taken action against three separate pirate radio operations in New York, issuing one final forfeiture order and two new notices of apparent liability totaling $65,000 in proposed and assessed fines. In Spring Valley, NY, the FCC affirmed a $20,000 forfeiture against Jean More

iHeartMedia Expands Amazon Ads Partnership iHeartMedia iHeartMedia has expanded its advertising relationship with Amazon Ads, giving advertisers broader access to Amazon's audio and video inventory while adding Amazon's first-party shopping and streaming signals to iHeartMedia's digital platforms. Under the expanded agreement, iHeartMedia will serve as a More

Compass Media Names Alvord Affiliate Sales Associate Carter Alvord Compass Media Networks has appointed Carter Alvord as Associate Director of Affiliate Sales for Sports and News/Talk Programming. Alvord joins the company full-time after graduating from Bucknell University in 2026. He has served as an intern with Compass Media Networks during summers and holiday breaks More

Reelworld Debuts AI Voices for Radio Imaging Reelworld Reelworld has introduced AI VO, a new lineup of artificial intelligence voices created specifically for radio imaging, marking what the company says is an industry first for the broadcast radio sector. The new service is designed to help radio stations and production teams speed up audio production while More