RAB, Ad Council Team for ''Lead With Purpose'' Presentation

RADIO ONLINE | Tuesday, May 14, 2024 | 3:45pm CT

Radio Advertising Bureau

In conjunction with RAB's recent announcement that RAB and the Ad Council would launch new model to offer advertisers opportunity to integrate with social good campaigns, RAB will officially kick off the initiative with a joint RAB and Ad Council live presentation featuring an overview of the program and how radio sellers can bring it to market.

This initiative is reimagining the traditional PSA donated media model by offering radio broadcasters the ability to bring their local, regional and national brand advertisers the opportunity to sponsor important purpose-based messages that will inspire consumer trust and support the communities they serve.

The webinar entitled, "Lead With Purpose," is timed to coincide with Mental Health Awareness Month, with all sponsorable assets promoting "Love, Your Mind," the mental health campaign developed by Huntsman Mental Health Institute and the Ad Council.

During the presentation, attendees will be provided with an overview of the program as well as the tool kit available to radio sellers to present and share with relevant local advertisers.

The webinar takes place at noon CT on Wednesday, May 22, and features:

• Mike Hulvey, president and chief executive officer, RAB
• DJ Perera, chief media officer, Ad Council
• Deborah Leiter, senior vice president of campaign development, Ad Council
• Tony Mennuto, chief creative officer and founder, Audio Milkshake
• Tammy Greenberg, senior vice president of business development, RAB

Registration for the presentation is free for RAB members. The presentation will also be available for on-demand viewing. To register, click here.

Jud Heussler Named CMG Jacksonville Operations Director Jud Heussler Cox Media Group (CMG) has named Jud Heussler Director of Operations for its Jacksonville radio group, overseeing programming strategy and daily operations for the company's eight-station portfolio. In his new role, Heussler will work with market leadership and on-air teams on audience growth, content More

Salt Air to Acquire CCB Media's Cape Cod Stations Salt Air Broadcasting Salt Air Broadcasting has reached an agreement to acquire the radio stations and digital operations of CCB Media (Cape Cod Broadcasting Media), a deal that will expand Salt Air's Cape Cod portfolio to four FM stations and one AM station. The transaction is expected to close with a broadcast transition on More

KXL, KOIN-6 Form Portland News Partnership KXL-FM Portland OR FM News 101 KXL Portland, OR has entered into a news partnership with KOIN-6 News to expand local news, weather and information coverage across radio, television and digital platforms. The partnership, effective immediately, will allow the two newsrooms to share information and More

RAB Elects Rob Babin Chair for 2027 Rob Babin The Radio Advertising Bureau (RAB) has elected Cox Media Group's Rob Babin as Chair of its Board of Directors for 2027. The new slate of officers and directors was unanimously approved during RAB's Fall Board meeting in Cleveland. Joining Babin as officers are Bonneville International's Scott Sutherland More

Beasley Named Vegas Golden Knights Audio Partner Vegas Golden Knights Beasley Media Group has been named the official year-round audio partner of the Vegas Golden Knights under a multiyear agreement that includes English- and Spanish-language game broadcasts and expanded team programming. Under the agreement, KVGS-FM (X 107.9) Las Vegas will become the Golden Knights' More

Study: Long-Term Radio Ads Build Local Brand Awareness Cumulus Media | Westwood One Audio Active Group Long-running AM/FM radio advertising campaigns have helped several Springfield, MO businesses build significant brand awareness and purchase intent, according to research highlighted by the Cumulus Media | Westwood One Audio Active Group. The analysis points to research from WPP Media, Sa¯d Business More