RAB, Ad Council Team for ''Lead With Purpose'' Presentation

RADIO ONLINE | Tuesday, May 14, 2024 | 3:45pm CT

Radio Advertising Bureau

In conjunction with RAB's recent announcement that RAB and the Ad Council would launch new model to offer advertisers opportunity to integrate with social good campaigns, RAB will officially kick off the initiative with a joint RAB and Ad Council live presentation featuring an overview of the program and how radio sellers can bring it to market.

This initiative is reimagining the traditional PSA donated media model by offering radio broadcasters the ability to bring their local, regional and national brand advertisers the opportunity to sponsor important purpose-based messages that will inspire consumer trust and support the communities they serve.

The webinar entitled, "Lead With Purpose," is timed to coincide with Mental Health Awareness Month, with all sponsorable assets promoting "Love, Your Mind," the mental health campaign developed by Huntsman Mental Health Institute and the Ad Council.

During the presentation, attendees will be provided with an overview of the program as well as the tool kit available to radio sellers to present and share with relevant local advertisers.

The webinar takes place at noon CT on Wednesday, May 22, and features:

• Mike Hulvey, president and chief executive officer, RAB
• DJ Perera, chief media officer, Ad Council
• Deborah Leiter, senior vice president of campaign development, Ad Council
• Tony Mennuto, chief creative officer and founder, Audio Milkshake
• Tammy Greenberg, senior vice president of business development, RAB

Registration for the presentation is free for RAB members. The presentation will also be available for on-demand viewing. To register, click here.

Katz Study Highlights Radio's Emotional Connection Katz Radio Group A new Katz Radio Group study finds that AM/FM radio continues to play a deeply ingrained role in consumers' daily lives, driven by habitual listening, emotional connections, and trusted air personalities. According to Katz's latest Sound Answers report, more than 86% of radio More

Rivian Drops FM Radio from R2, Sparks Listener Backlash Rivian Rivian's decision to eliminate AM and FM radio receivers from its new R2 electric SUV is drawing criticism from radio advocates, lawmakers and potential buyers, as concerns grow over the industry's broader move away from traditional broadcast radio in vehicles. According to media reports, the Rivian R2 More

iHeart Unveils AudioGraph for Broadcast Targeting iHeartMedia iHeartMedia has launched AudioGraph, a new suite of advertising capabilities designed to bring digital-style targeting, measurement and attribution to broadcast radio at scale. Powered by Triton Digital, AudioGraph combines privacy-safe identity technology, audience insights from TransUnion and proprietary More

Triton Digital Issues its May Podcast Rankings Triton Digital Triton Digital has released its U.S. Podcast Ranker for May 2026, with the iHeart Audience Network maintaining its position as the nation's top podcast sales network. Covering the reporting period from May 4-31, the monthly report showed the iHeart Audience Network leading all More

AdLarge Names David Cohn Chief Revenue Officer David Cohn AdLarge has appointed David Cohn as Chief Revenue Officer, tasking the veteran media executive with leading revenue strategy and sales operations across AdLarge and the fwd. network. In the newly created role, Cohn will oversee revenue growth initiatives spanning audio, video, social media, creator-led More

Norsan Media to Acquire KGSR-FM in Austin for $3.5M Norsan Media Norsan Media has agreed to acquire KGSR-FM (93.3) in Austin, TX, from Waterloo Media for $3.5 million. The station operates with 100,000 watts and serves the Austin market with a Classic Hip Hop format branded as Vibe 93.3. Following the transaction, Waterloo Media will retain ownership of several More