RAB, Ad Council Team for ''Lead With Purpose'' Presentation

RADIO ONLINE | Tuesday, May 14, 2024 | 3:45pm CT

Radio Advertising Bureau

In conjunction with RAB's recent announcement that RAB and the Ad Council would launch new model to offer advertisers opportunity to integrate with social good campaigns, RAB will officially kick off the initiative with a joint RAB and Ad Council live presentation featuring an overview of the program and how radio sellers can bring it to market.

This initiative is reimagining the traditional PSA donated media model by offering radio broadcasters the ability to bring their local, regional and national brand advertisers the opportunity to sponsor important purpose-based messages that will inspire consumer trust and support the communities they serve.

The webinar entitled, "Lead With Purpose," is timed to coincide with Mental Health Awareness Month, with all sponsorable assets promoting "Love, Your Mind," the mental health campaign developed by Huntsman Mental Health Institute and the Ad Council.

During the presentation, attendees will be provided with an overview of the program as well as the tool kit available to radio sellers to present and share with relevant local advertisers.

The webinar takes place at noon CT on Wednesday, May 22, and features:

• Mike Hulvey, president and chief executive officer, RAB
• DJ Perera, chief media officer, Ad Council
• Deborah Leiter, senior vice president of campaign development, Ad Council
• Tony Mennuto, chief creative officer and founder, Audio Milkshake
• Tammy Greenberg, senior vice president of business development, RAB

Registration for the presentation is free for RAB members. The presentation will also be available for on-demand viewing. To register, click here.

iHeartMedia Q3 Revenue Rises 3.3% as Podcasts Gain iHeartMedia iHeartMedia reported third-quarter revenue of $1.03 billion, up 3.3% from a year earlier, as growth in podcasting and political advertising offset declines in broadcast and network revenue. Excluding political advertising, revenue rose 0.9%. The company posted operating income of $73 million, compared More

SiriusXM Names Tubi's Anjali Sud CEO, Succeeding Witz Anjali Sud SiriusXM has named Tubi CEO Anjali Sud its next Chief Executive Officer, effective January 1, 2027. She will succeed Jennifer Witz, who is stepping down after nearly six years as CEO and will remain an adviser to the company through the end of 2027. Sud has served as an independent director on SiriusXM's More

Crime Junkie, iHeart Lead October Podtrac Rankings Podtrac AudioChuck's "Crime Junkie" held the top spot in Podtrac's October 2026 U.S. podcast rankings, while iHeart Audience Network led the U.S. publisher and network chart with 64.3 million unique audience members and 294.7 million downloads and plays. The top five podcasts were unchanged from September. The More

Westwood One Blog Makes Case for Brand Building Cumulus Media and Westwood One Advertisers can generate stronger sales growth by pairing promotions that reach shoppers ready to buy with campaigns that build familiarity among future customers, according to a review of advertising effectiveness research by the Cumulus Media | Westwood One Audio Active Group. Chief Insights Officer More

Podcast Ad Spending Rises 18% in Q3, Says Magellan AI Magellan AI Podcast advertising spending increased 18% year-over-year in the third quarter of 2026, according to Magellan AI's latest Podcast Advertising Benchmark Report. Despite the annual growth, spending declined 1% from the second quarter as advertisers pulled back during July and August before More

FCC Chairman Carr Names Will Holloway Legal Advisor Will Holloway FCC Chairman Brendan Carr has named Will Holloway a legal advisor in his office. Holloway most recently advised Commissioner Trusty, leading legal and policy analysis on wireless, space, international, engineering and technology, and public safety issues. "Will began his career at the FCC as an honors More