RAB, Ad Council Team for ''Lead With Purpose'' Presentation

RADIO ONLINE | Tuesday, May 14, 2024 | 3:45pm CT

Radio Advertising Bureau

In conjunction with RAB's recent announcement that RAB and the Ad Council would launch new model to offer advertisers opportunity to integrate with social good campaigns, RAB will officially kick off the initiative with a joint RAB and Ad Council live presentation featuring an overview of the program and how radio sellers can bring it to market.

This initiative is reimagining the traditional PSA donated media model by offering radio broadcasters the ability to bring their local, regional and national brand advertisers the opportunity to sponsor important purpose-based messages that will inspire consumer trust and support the communities they serve.

The webinar entitled, "Lead With Purpose," is timed to coincide with Mental Health Awareness Month, with all sponsorable assets promoting "Love, Your Mind," the mental health campaign developed by Huntsman Mental Health Institute and the Ad Council.

During the presentation, attendees will be provided with an overview of the program as well as the tool kit available to radio sellers to present and share with relevant local advertisers.

The webinar takes place at noon CT on Wednesday, May 22, and features:

• Mike Hulvey, president and chief executive officer, RAB
• DJ Perera, chief media officer, Ad Council
• Deborah Leiter, senior vice president of campaign development, Ad Council
• Tony Mennuto, chief creative officer and founder, Audio Milkshake
• Tammy Greenberg, senior vice president of business development, RAB

Registration for the presentation is free for RAB members. The presentation will also be available for on-demand viewing. To register, click here.

Michelle Heart Named PD at 102.3 The Rose in Louisville Michelle Heart Connoisseur Media has appointed Gracie Award winner Michelle Heart as Program Director and midday host for AC WXMA (102.3 The Rose) in Louisville. Heart succeeds Smokey Rivers, who had been managing the station's programming remotely. Now based in Louisville, she will oversee day-to-day operations and lead More

Judge OKs Cumulus Plan, Cuts Debt by $592 Million Cumulus Media A federal bankruptcy judge has approved Cumulus Media's prepackaged Chapter 11 reorganization plan, clearing the company to reduce its funded debt by approximately $592 million and move toward emergence as a private entity. Alfredo R. Perez, presiding in the US Bankruptcy Court for the Southern District More

Throwback Brands Offers MSBC Scholarship Opportunity Throwback Brands and Skyview Networks Throwback Brands, in partnership with Skyview Networks, has announced the return of its "Throwback Brands Boot Camp Experience," a scholarship program that will send one recipient to the Morning Show Boot Camp (MSBC) in Cleveland, OH. Developed in collaboration with MSBC host Don Anthony, the initiative More

Townsquare, KSE Launch Digital Ad Partnership Townsquare Media and KSE Townsquare Media has entered into a strategic digital advertising partnership with Kroenke Sports & Entertainment (KSE), expanding its reach in the Denver market and strengthening its Media Partnerships division. The agreement will integrate Townsquare Ignite's data-driven advertising platform with KSE's More

John Murphy Named VP at Crossover Media Group John Murphy Crossover Media Group has appointed John Murphy as Vice President of Strategic Partnerships, adding a veteran media executive with more than two decades of experience in podcasting, digital audio and broadcast, along with over 30 years in advertising. In the newly created role, Murphy will focus on More

Johnjay & Rich Mark 25 Years on the Air Johnjay & Rich iHeartMedia's KZZP (104.7 Kiss FM) Phoenix is celebrating the 25th anniversary of "The Johnjay & Rich Show," marking a milestone for the long-running morning program. The show debuted April 9, 2001, on KRQQ in Tucson and has since grown into a nationally syndicated brand. Anchored by its Phoenix More