RAB, Ad Council Team for ''Lead With Purpose'' Presentation

RADIO ONLINE | Tuesday, May 14, 2024 | 3:45pm CT

Radio Advertising Bureau

In conjunction with RAB's recent announcement that RAB and the Ad Council would launch new model to offer advertisers opportunity to integrate with social good campaigns, RAB will officially kick off the initiative with a joint RAB and Ad Council live presentation featuring an overview of the program and how radio sellers can bring it to market.

This initiative is reimagining the traditional PSA donated media model by offering radio broadcasters the ability to bring their local, regional and national brand advertisers the opportunity to sponsor important purpose-based messages that will inspire consumer trust and support the communities they serve.

The webinar entitled, "Lead With Purpose," is timed to coincide with Mental Health Awareness Month, with all sponsorable assets promoting "Love, Your Mind," the mental health campaign developed by Huntsman Mental Health Institute and the Ad Council.

During the presentation, attendees will be provided with an overview of the program as well as the tool kit available to radio sellers to present and share with relevant local advertisers.

The webinar takes place at noon CT on Wednesday, May 22, and features:

• Mike Hulvey, president and chief executive officer, RAB
• DJ Perera, chief media officer, Ad Council
• Deborah Leiter, senior vice president of campaign development, Ad Council
• Tony Mennuto, chief creative officer and founder, Audio Milkshake
• Tammy Greenberg, senior vice president of business development, RAB

Registration for the presentation is free for RAB members. The presentation will also be available for on-demand viewing. To register, click here.

Amy Leimbach Named Beasley Las Vegas Market Manager Amy Leimbach Beasley Media Group names 25-year industry vet Amy Leimbach as Vice President and Market Manager of its Las Vegas radio cluster, including KKLZ-FM, KVGS-FM, KOAS-FM, KXTE-FM and KCYE-FM. She began the role on Monday, March 9. Most recently, Leimbach served as Region President for iHeartMedia's Dallas More

Cumulus Media Plan Would Cancel Shares, Go Private Cumulus Media Cumulus Media's proposed Chapter 11 restructuring would eliminate existing shareholders and convert the company into a privately held broadcaster, according to the company's prepackaged Plan of Reorganization filed in U.S. Bankruptcy Court. Under the plan, all current equity interests in Cumulus Media More

NAB Names 2026 Engineering Achievement Award Winners Bert Goldman The National Association of Broadcasters (NAB) has named Bert Goldman and Harvey Arnold as the recipients of its 2026 Engineering Achievement Awards, recognizing their contributions to radio and television engineering. They will be honored during the We Are Broadcasters Awards Ceremony on the Main Stage at More

Blog: AM/FM Radio Dominates In-Car Listening Cumulus Media and Westwood One AM/FM radio continues to dominate in-car audio listening, according to new findings from Edison Research's latest "Share of Ear" study highlighted in a new blog post from Cumulus Media and Westwood One's Audio Active Group. The quarterly Share of Ear study surveys roughly 4,000 Americans each year to More

B-Dub Radio Expands to 70 Weekend Affiliates BDub B-Dub Radio, in partnership with Skyview Networks, has expanded its national reach to more than 70 weekend affiliates with the addition of Long Island's WWWF-FM (The Wolf). The program, hosted by country personality B-Dub, continues to grow its footprint among country music stations, offering a mix of More

National Park After Dark Joins fwd. Podcast Network The Fwd Network AdLarge and the fwd. network announced that the podcast National Park After Dark has joined its growing roster of women-led shows, expanding the network's collection of true crime programming. Hosted by Danielle LaRock and Cassie Yahnian, National Park After Dark explores the darker side of America's More