Home Login RADIO ONLINE RSS Facebook
Advertisement

RTNDA: Fewer Radio Stations Run Less Local News


Radio Television Digital News Association (RTNDA)
Radio Television Digital News Association (RTNDA)

The latest RTDNA/Newhouse School at Syracuse University Survey found that, overall, 64.2% of all radio stations in the survey report were running local news. This included 66.5% of AM stations and 63.3% of FM stations. Those numbers were down 4 points overall from a year ago. FM stations dropped 3 points, but AM stations fell by almost 7. Overall, 65% of commercial stations run local news in this year's Survey. That's nearly identical to last year's 66.2%.

A year ago, the study found a 10-point drop in non-commercial stations running local news. This year, the percentage of non-commercial stations running local news fell another 2 points -- down to 60.7%.

There's a common perception that locally owned radio stations are more likely to produce local news than stations that are not locally owned. But that's never been the case each time the issue is studied until this year. Overall, 75.3% of locally owned station groups run local news, and 71.5% of non-locally owned station groups run local news. The percentage of locally owned groups running local news is virtually unchanged from last year, but non-locally owned station groups fell 12 points from a year ago.

When looking at individual stations, the difference is even sharper. Overall, 68.4% of locally owned stations run local news versus 54.1% of non-locally owned stations.

Overall, the typical (median) amount of weekday local news dropped by 8 minutes. Last year, minutes increased by 3 each weekday. The average fell by over 20 -- back to just about where it was two years ago. The biggest drop in average minutes came in large markets, suggesting that fewer all news or News/Talk stations there filled out the Survey this year. Medium markets are down a bit; small markets dropped an average of over 20 minutes per weekday.

Commercial station minutes decreased on average, while non-commercial stations saw an increase in average minutes but a slight drop in median minutes.

Meanwhile, average minutes decreased across the board on the weekends, with the typical station not running local news at all on the weekend -- except five minutes on Saturdays in small markets.

Advertisement

Latest Radio Stories

Ben Marcotte Named PD of Rock 105 and KGB San Diego
Ben Marcotte
Ben Marcotte
iHeartMedia has named Ben Marcotte Program Director of Rock KIOZ (Rock 105.3) and heritage Rock 101.5 KGB in San Diego, effective immediately. In his new role, Marcotte will oversee programming as well as social and digital strategy for both stations. He will report to iHeartMedia Executive Vice More

KiKi B. Jones Named WAMO Pittsburgh Brand Manager
KiKi B.
KiKi B.
Audacy has elevated KiKi B. Jones to Brand Manager of WAMO 107.3 in Pittsburgh. In her new role, Jones will oversee the station's content strategy, talent, operations and branding while continuing to host middays weekdays from 10am-4pm ET. "I've had the privilege of knowing KiKi for over 10 years and More

Study: Radio Campaign Drove Retail Foot Traffic
Cumulus Media and Westwood One
Cumulus Media and Westwood One
An AM/FM radio advertising campaign for a major retailer generated a 34% lift in foot traffic during a Valentine's Day promotion, according to a new analysis highlighted by the Cumulus Media | Westwood One Audio Active Group. The study, conducted by location analytics firm Placer.ai, examined store More
Advertisement

BFOA Names First Scholarship Fund Recipients
Broadcasters Foundation of America (BFOA)
Broadcasters Foundation of America (BFOA)
The Broadcasters Foundation of America (BFOA) has named Nathaniel Bradley and Inoa Manfredy as the inaugural recipients of its Scholarship Fund, with each receiving $10,000 toward college tuition. The needs-based program was created to support students from broadcast families who are More

SiriusXM Names Sean Gibbons Chief P&T Officer
Sean Gibbons
Sean Gibbons
SiriusXM has promoted Sean Gibbons to Senior Vice President and Chief Product and Technology Officer, overseeing product and technology operations across SiriusXM and Pandora. Gibbons will report to SiriusXM CEO Jennifer Witz and join the company's Executive Leadership Team. His responsibilities include More

1010 WINS Sets 25th Anniversary 9/11 Coverage
Audacy's 1010 WINS in New York will provide extensive live coverage of events marking the 25th anniversary of the September 11 terrorist attacks on Friday. Coverage will begin at 8:30am ET with the annual 9/11 Memorial ceremony. Reporters Juliet Papa and Scott Stanford will More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement