Report: Podcast Listening On-the-Go in the U.S. vs. UK
| RADIO ONLINE | Wednesday, July 10, 2024 | 3:12pm CT |
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 Edison Research |
According to Edison Research podcast listeners in the UK listen on public transport and while walking around. One of the items the firm studies is where people listen to podcasts most often. While "at home" is the answer for the majority of podcast listeners in both the U.S. and UK, some clear cultural differences emerge when we look at podcast listening in other settings.
In the UK, respondents are far more likely than those in the U.S. to say they listen most while "walking around or on foot," as it's the choice of 14% of weekly podcast listeners in the UK, but only 6% in the U.S. Similarly, Brits are three times more likely to say they listen most while on public transport (6%) than their American podcast-listening counterparts (2%).
The percent of weekly podcast listeners who listen most in the car is higher in the U.S. due to America's car-dominated commute culture. Fifteen percent of respondents in the U.S. say the car is the location where they listen most, as compared to 10% across the pond.
