Magellan AI Brings Cookie-Less IDs to Audio Measurement

RADIO ONLINE | Thursday, July 25, 2024

Magellan AI

Magellan AI, an audio intelligence, analytics and measurement company, adds new cookie-less identifiers for podcast and streaming audio campaign measurement. The new identifiers provide Magellan AI's customers with enhanced measurement capabilities in a privacy-focused environment. Known for its database of podcast advertising data, Magellan AI ensures that advertisers and publishers can continue to measure and optimize their campaigns effectively, as the industry moves away from traditional cookie and IP-based identifiers.

"We are excited to bring UID2.0 and ID5 to podcast and streaming audio measurement for the first time," said Magellan AI Co-Founder and CEO Cameron Hendrix. "These next-generation identifiers not only align with the growing emphasis on user privacy, but also enhance our ability to deliver precise and actionable insights."

Magellan AI Head of Publisher Partnerships Jim Ballas added, "Advertisers are increasingly seeking solutions that respect user privacy while retaining reliable performance metrics. By integrating these new identifiers, we are solving today's demands, while future-proofing as podcasting adds additional programmatic capabilities to compete across mediums."

Cookie-less identifiers are available for all Magellan AI customers that utilize ad tags supporting UID2.0 and ID5.