Sports PBP Listeners Are More Engaged Than TV Audience

Cumulus Media and Westwood One

According to a new season-long Nielsen analysis of Portable People Meter (PPM) tuning for the 2023-2024 season, a total of 64 million people listen to the NFL on Westwood One. The study found the sports listener is more passionate, giving audio commercials greater impact. This week's Cumulus Media | Westwood One Audio Active Group blog outlines more of the findings from the 2024 Westwood One NFL Listening Study.

Mass reach: Buy deep in a game and long in the season to capture the massive 64 million reach
Closest to the point of purchase: Reach busy on-the-go people whose "best available screen" is their in-car AM/FM radio
Desirable consumers: Reach a young, employed, and upscale audience with greater spending power
Makes your TV better: The NFL on Westwood One is an effective way to amplify reach and frequency of an NFL TV campaign

Latest Radio Stories

John Goforth Named President of Gamut Podcast Network

John Goforth

Hubbard | Media That Connects has named John Goforth President of Gamut Podcast Network, effective immediately. Goforth, who has led Gamut since 2024, will continue overseeing the network's content, sales and growth strategy. The new title positions Gamut alongside Hubbard's other media and entertainment More

Tiffany McCormack Named GM of WNOR and WAFX

Tiffany McCormack

Saga Communications has promoted Tiffany McCormack to General Manager of Hampton Roads Media Group, overseeing Active Rock WNOR-FM and Classic Rock WAFX (106.9 The Fox) in Norfolk, VA. McCormack succeeds Carol Commander, who has departed after more than 25 years with the company. Commander had served as More

Country Radio Hall of Fame Opens 2027 Nominations

Country Radio Hall of Fame

The Country Radio Hall of Fame (CRHoF) has opened nominations for its Class of 2027, with submissions accepted through Friday, October 30. Founded in 1974, the Country Radio Hall of Fame recognizes individuals who have made significant contributions to the country radio and music More

WCCO Returns as Timberwolves Radio Flagship

Minnesota Timberwolves

The Minnesota Timberwolves and Audacy's WCCO-AM (News Talk 830 WCCO) in Minneapolis have signed a multi-year, multi-platform agreement that returns the station as the NBA team's flagship radio home beginning with the 2026-27 season. Under the agreement, WCCO will air all Timberwolves regular-season games More

RadioPlugger Connects Artists With Radio Worldwide

RadioPlugger.com

RadioPlugger.com has launched a music promotion platform designed to connect artists and record labels directly with radio stations and broadcasters worldwide, offering another avenue for getting new releases in front of programmers. Built around the slogan "We get you onto radio," More

Kyle Prue Joins Big Money Players With New Podcast

Get Worse with Kyle Prue

iHeartMedia and Will Ferrell's Big Money Players Network have signed actor, writer and creator Kyle Prue for his first podcast, "Get Worse with Kyle Prue," launching October 6. The weekly audio-video series will feature Prue offering deliberately questionable advice alongside interviews with comedians, More

Return to Menu

Sports PBP Listeners Are More Engaged Than TV Audience

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Sports PBP Listeners Are More Engaged Than TV Audience

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®