Home Login
Subscribe
Subscribe Online Renew Subscription Subscribe By Mail/Fax Free Ten Day Trial Subscription Info Buy Radio Station Data
RADIO ONLINE
Advertise
Buy Advertising Online Ad Package Information Ad Package FAQs Ad Control Panel Ad Setup Wizard
RSS Facebook
Daily News
Changes & Moves
Top News
Business News
FCC Daily Digests
FCC News
Newsletters
Report News
RSS
Advertisement

Sports PBP Listeners Are More Engaged Than TV Audience


Cumulus Media and Westwood One
Cumulus Media and Westwood One

According to a new season-long Nielsen analysis of Portable People Meter (PPM) tuning for the 2023-2024 season, a total of 64 million people listen to the NFL on Westwood One. The study found the sports listener is more passionate, giving audio commercials greater impact. This week's Cumulus Media | Westwood One Audio Active Group blog outlines more of the findings from the 2024 Westwood One NFL Listening Study.

  • Mass reach: Buy deep in a game and long in the season to capture the massive 64 million reach

  • Closest to the point of purchase: Reach busy on-the-go people whose "best available screen" is their in-car AM/FM radio

  • Desirable consumers: Reach a young, employed, and upscale audience with greater spending power

  • Makes your TV better: The NFL on Westwood One is an effective way to amplify reach and frequency of an NFL TV campaign

Advertisement

Latest Radio Stories

Blair Garner Joins KGNC in Amarillo for Afternoons
Blair Garner
Blair Garner
Connoisseur Media has added Hall of Fame broadcaster Blair Garner to the lineup at Country 97.9 KGNC in Amarillo, where he will host afternoons weekdays from 3-7pm. Garner brings nearly three decades of syndicated Country radio experience to the station and returns to the Texas Panhandle, where he grew up More

Broadcasters Foundation Sets June 25 Giving Day
Broadcasters Foundation of America (BFOA)
Broadcasters Foundation of America (BFOA)
The Broadcasters Foundation of America (BFOA) will hold its annual Giving Day on June 25, bringing together broadcasters nationwide for a one-day fundraising campaign to support radio and television professionals facing severe financial hardship. The initiative raises money for More

Hampton Roads Radio Icon Mike Arlo Dies at 77
Mike Arlo
Mike Arlo
Mike Arlo, a longtime Hampton Roads radio personality whose career spanned more than five decades, has died. Hampton Roads Media Group, part of Saga Communications, announced that Arlo passed away peacefully at home on June 2 following a brief illness. He was 77. Known simply as "Arlo" to listeners and More
Advertisement

SPECai Adds Multi-Voice Features, Plans Webinar
SPECai
SPECai
SPECai has launched a redesigned user interface featuring new multi-voice capabilities and announced a free webinar to demonstrate how the enhancements can help radio sales teams create more effective spec spots and close deals faster. The AI-powered platform, which enables radio More

LG Radio Plus Adds iHeartRadio Content Library
LG Radio Plus
LG Radio Plus
LG Electronics has partnered with iHeartMedia to expand the content available through its free ad-supported audio streaming service, LG Radio Plus, bringing more than 850 live radio stations, digital-only channels and thousands of podcasts from iHeartRadio to the platform. The integration makes More

StreamGuys Launches AI-Powered Ad Tagging Service
StreamGuys
StreamGuys
StreamGuys has introduced a new AI-powered ad tagging service designed to automate the placement of advertising markers within podcasts and archived audio content, helping media companies increase revenue opportunities while reducing production workloads. The new service expands on the company's initial More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement

Follow us on:

 RSS Facebook

Copyright © 1989-2026 RADIO ONLINE ®

Airchecks Databases Jobs Newsletters Promotions Radio News Ratings Show Prep Advertise Submissions Subscribe Contact Us