Sports PBP Listeners Are More Engaged Than TV Audience

Cumulus Media and Westwood One

According to a new season-long Nielsen analysis of Portable People Meter (PPM) tuning for the 2023-2024 season, a total of 64 million people listen to the NFL on Westwood One. The study found the sports listener is more passionate, giving audio commercials greater impact. This week's Cumulus Media | Westwood One Audio Active Group blog outlines more of the findings from the 2024 Westwood One NFL Listening Study.

Mass reach: Buy deep in a game and long in the season to capture the massive 64 million reach
Closest to the point of purchase: Reach busy on-the-go people whose "best available screen" is their in-car AM/FM radio
Desirable consumers: Reach a young, employed, and upscale audience with greater spending power
Makes your TV better: The NFL on Westwood One is an effective way to amplify reach and frequency of an NFL TV campaign

Latest Radio Stories

WGTS Names Chobotar Chief Administrative Officer

Todd Chobotar

WGTS 91.9 in Washington, DC, has named Todd Chobotar as its next Chief Administrative Officer, effective October 26. He succeeds Kelly Carvalho, who left the Chief Administrative Officer position in May to pursue another opportunity. Chobotar will join the leadership team of Atlantic Gateway Communications, More

Audacy Launches NFC North Weekly Sports Show

''Inside the North''

Audacy has launched "Inside the North," a new weekly one-hour sports show devoted to the NFL's NFC North and its four teams: the Chicago Bears, Detroit Lions, Green Bay Packers and Minnesota Vikings. The program will be hosted by 104.3 The Score morning co-host David Haugh and feature a panel of former More

Former HOT 97 Host Buc Wild Dies at 47

Timothy ''Buc Wild'' Joseph

Timothy "Buc Wild" Joseph, the former HOT 97 New York personality best known as co-host of the "Star & Buc Wild" radio show, has died at age 47. His longtime friend and former co-host Star announced Joseph's death during a YouTube livestream on Wednesday. Star said Joseph died Sunday at the Pink Houses More

MaxxKonnect Launches FCC Password Generator

MaxxKonnect

MaxxKonnect has launched a free web-based password generator designed to help radio and television broadcasters meet new FCC cybersecurity requirements for certain broadcast equipment. The requirements were adopted as part of FCC 26-38 and added to Section 11.35(d) of the More

NAB Marks 25 Years Since 9/11 With Broadcasters

The National Association of Broadcasters is marking the 25th anniversary of the September 11 attacks with a new episode of its "AirTime" podcast examining the role local broadcasters played during the attacks and their continuing responsibility during emergencies. The episode More

Magellan AI: Host-Read Podcast Ads Lift Response

Magellan AI

Magellan AI has released its Q2 2026 Podcast Measurement Benchmark Report, finding a median 2.23% response rate among podcast advertising campaigns measured during the first six months of the year. The report analyzed campaigns running from January 1 through June 30. The company More

Return to Menu

Sports PBP Listeners Are More Engaged Than TV Audience

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Sports PBP Listeners Are More Engaged Than TV Audience

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®