Home Login RADIO ONLINE RSS Facebook
Advertisement

Triton Digital Releases 2024 U.S. Podcast Report


Triton Digital
Triton Digital

Triton Digital has released its 2024 U.S. Podcast Report, revealing significant insights into the podcast landscape in the U.S. The report highlights a 23% growth in monthly podcast listeners over the past three years, with nearly 10% growth in the last year alone. By 2024, 44% of the U.S. population engaged with podcasts monthly, a statistic that underscores the medium's increasing prevalence.

Key findings from the report include:

  • YouTube has emerged as the leading platform for podcast consumption, capturing 33% of the audience in 2024.

  • Popular genres were dominated by News, True Crime, and Comedy, with respective listener demographics showing a skew towards specific genders.

  • The top podcast networks were led by the iHeart Audience Network, followed by SiriusXM Podcast Network and NPR.

  • NPR News Now remained the most consistently popular podcast, with notable episodes from Crime Junkie and a series on JonBenet Ramsey capturing significant downloads.

The report, drawing from multiple data sources including Triton's IAB Tech Lab certified metrics and a comprehensive survey of 12,000 U.S. podcast listeners, suggests a maturing market with diverse listener demographics.

Daryl Battaglia, SVP of Measurement Products & Strategy at Triton Digital, emphasized the broadening appeal of podcasts and their potential for deeper listener engagement and advertising opportunities.

For further details, the full report is available for download at Triton Digital's website.

Advertisement

Latest Radio Stories

KRTH Invites Listeners to ''Buy Breakfast for a Firefighter''
Buy Breakfast for a Firefighter
Buy Breakfast for a Firefighter
This Valentine's Day, KRTH-FM (K-Earth 101) in Los Angeles is setting aside romantic gestures in favor of community spirit by supporting the first responders who battled January's devastating fires. The event, dubbed "Buy Breakfast for a Firefighter," will take place on More

Podtrac Releases Top Podcast Rankings for January 2025
Podtrac
Podtrac
Podtrac has issued the Top U.S. and Global Publishers & Networks and Top U.S. Podcast rankings for January. U.S. UMA was up for just twelve of the U.S. ranking participants in January over December. Seventeen of the U.S. ranking participants were up on U.S. Downloads month-over-month. Five of the Top Global More

''The Grunge Garage with Bob Stei'' Now Available Daily
Bob Stei
Bob Stei
Fishnet Syndication is expanding "The Grunge Garage with Bob Stei," a weekly show that immerses listeners in the sounds of the 1990s. Effective immediately, the program will offer stations the option to broadcast six classic episodes each week, plus a new episode every Sunday, all at no cost through a barter More
Advertisement

iHeartMedia Pittsburgh Ups Loesch to Market President
Bobbie Loesch
Bobbie Loesch
iHeartMedia appoints longtime executive Bobbie Loesch as Market President for its six-station cluster in Pittsburgh, effective immediately. Loesch joined the iHeart Pittsburgh group in April, 2004 as an Account Executive. She was promoted to Vice President of Sales in 2012, and most recently served as a More

FOX 5 Partners with Radio One Atlanta for Audio Simulcast
WHTA-FM-HD2 (Hot 107.9 HD2) in Atlanta
WHTA-FM-HD2 (Hot 107.9 HD2) in Atlanta
WAGA-TV (FOX 5) partners with Radio One in Atlanta to launch a 24-hour audio simulcast channel of the television station's streaming content. WHTA-HD2 (Hot 107.9 HD2) is now the home of non-stop content provided by FOX 5's digital properties. With this partnership, HOT 107.9 HD2 will simulcast over 100 hours More

FCC Takes Aim at Covert Radio Payola in Advisory
Federal Communications Commission (FCC)
Federal Communications Commission (FCC)
In a move to curtail covert manipulation of radio airplay, the FCC's Enforcement Bureau has issued a new enforcement advisory targeting radio stations that engage in undisclosed practices to influence music airplay. This development follows concerns raised by Tennessee Senator Marsha Blackburn about the More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement