Triton Digital Releases 2024 U.S. Podcast Report

RADIO ONLINE | Tuesday, January 28, 2025 | 0:31am CT

Triton Digital

Triton Digital has released its 2024 U.S. Podcast Report, revealing significant insights into the podcast landscape in the U.S. The report highlights a 23% growth in monthly podcast listeners over the past three years, with nearly 10% growth in the last year alone. By 2024, 44% of the U.S. population engaged with podcasts monthly, a statistic that underscores the medium's increasing prevalence.

Key findings from the report include:

• YouTube has emerged as the leading platform for podcast consumption, capturing 33% of the audience in 2024.

• Popular genres were dominated by News, True Crime, and Comedy, with respective listener demographics showing a skew towards specific genders.

• The top podcast networks were led by the iHeart Audience Network, followed by SiriusXM Podcast Network and NPR.

• NPR News Now remained the most consistently popular podcast, with notable episodes from Crime Junkie and a series on JonBenet Ramsey capturing significant downloads.

The report, drawing from multiple data sources including Triton's IAB Tech Lab certified metrics and a comprehensive survey of 12,000 U.S. podcast listeners, suggests a maturing market with diverse listener demographics.

Daryl Battaglia, SVP of Measurement Products & Strategy at Triton Digital, emphasized the broadening appeal of podcasts and their potential for deeper listener engagement and advertising opportunities.

For further details, the full report is available for download at Triton Digital's website.