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Jorge Sedano Set for Move to ''ESPN LA 710AM'' Middays


Jorge Sedano
Jorge Sedano

Jorge Sedano returns to the daytime lineup at Sports KSPN-AM (ESPN LA 710AM) Los Angeles. He'll relocate from the evening slot to 10am-noon, beginning Monday February 3. Sedano -- one of ESPN TV's NBA sideline reporters -- moved from ESPN Radio's national lineup to Los Angeles in 2016, to co-host mornings with Keyshawn Johnson and LZ Granderson, before taking afternoons in 2018, and shifting to evenings in August.

Sedano joined ESPN in 2013 after working for FOX Sports Radio and WQAM-AM, WAXY-AM (790 The Ticket), WAFN-AM, WIOD-AM, WINZ-AM and Sun Sports all in Miami. He also fills in for Dan le Batard on ESPN Radio.

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Latest Radio Stories

Art Webb Appointed PD of KABC and KSFO
Art Webb
Art Webb
Cumulus Media has promoted Art Webb to Program Director for News/Talk KABC in Los Angeles and KSFO in San Francisco. Webb, who has served as Assistant Program Director and Executive Producer for the stations since 2017, succeeds Luis Segura, recently named Operations Manager for co-owned WMAL-FM in More

Nielsen, Triton Integrate Podcast Metrics in NMI
Nielsen Audio and Triton Digital
Nielsen Audio and Triton Digital
Nielsen has announced a new collaboration with Triton Digital to integrate Triton's Podcast Metrics Demos+ into its Nielsen Media Impact (NMI) planning platform, expanding how advertisers evaluate podcast audiences alongside other media channels. The integration enables brands and agencies to access More

Lori Flowers Named MIW President-Elect
Lori Flowers
Lori Flowers
Mentoring and Inspiring Women in Radio (MIW) has named Lori Flowers as President-Elect, with her term set to begin January 1, 2027. Flowers currently serves as Manager of Integrated Marketing and Project Management for Urban One, working across Radio One stations and Reach Media's syndicated programming. More
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Study: Creative Drives Nearly Half of Ad Sales
CumulusMedia | Westwood One
CumulusMedia | Westwood One
A new handbook from Cumulus Media's Westwood One Audio Active Group highlights the outsized role creative plays in advertising effectiveness, drawing on research from multiple measurement firms and marketing experts. The "Creative Best Practices Handbook," authored by Pierre Bouvard, compiles findings More

Townsquare, NABCO Form Digital Ad Partnership
Townsquare Media
Townsquare Media
Townsquare Media has entered into a strategic digital advertising partnership with North American Broadcasting Company (NABCO), aimed at expanding data-driven marketing capabilities for local advertisers. Under the agreement, NABCO will utilize Townsquare's Ignite platform to plan, execute and measure More

Redrock Media Names Terry Mathis Sales Director
Redrock Media
Redrock Media
Redrock Media has appointed Terry W. Mathis as Director of Sales for its five-station FM cluster and digital marketing division, Redrock Connect, effective May 1. Mathis succeeds S. Michael Evans, who has accepted a Director of Sales role with Cumulus Media in Salt Lake City. More

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