Home Login RADIO ONLINE RSS Facebook
Advertisement

Mike Hsu Takes Over Morning Mic at The Pike 100 FM/Worceter


Mike Hsu
Mike Hsu

Cumulus has tapped popular radio personality Mike Hsu for mornings on Worcester, MA, Classic Rock radio station The Pike 100 FM/WWFX-FM. Hsu debuts today as Host of The Pike Morning Show and will be heard weekdays from 6:00am-10:00am. Hsu joined The Pike part-time in August 2020, and was most recently heard on The Pike Monday through Friday from 6:00pm-8:00pm and 4:00pm-7:00pm on Saturdays.

A 30-year radio broadcasting veteran and Worcester native, Hsu joins The Pike full-time in Mornings after a successful career at Rock radio station WAAF-FM, where he was heard in Mornings, Afternoons and Middays during his two decades there. WAAF-FM was sold to EMF and took over its operations from previous owner Entercom on February 21, 2020, at Midnight, Hsu's last day on WAAF airwaves. Hsu started his radio career in Richmond, VA, where he worked at WVGO and 106.5 The Buzz. He debuted on WAAF-AM in 1999 and has lived in Worcester for 22 years.

Bob Goodell, Regional Vice President/Market Manager, Cumulus Boston/Worcester/New London, said: "Pike Program Director Chuck Perks and I are both very excited to have Mike hosting The Pike's morning show. He's a part of the rock fabric of Central Massachusetts and one of the most well known personalities from his time served at WAAF."

"Worcester has a lot to offer and I'm glad I can let people know that and be more a part of the community by broadcasting on Worcester's Rock Station," said Hsu.

Advertisement

Latest Radio Stories

Katz Study Highlights Radio's Emotional Connection
Katz Radio Group
Katz Radio Group
A new Katz Radio Group study finds that AM/FM radio continues to play a deeply ingrained role in consumers' daily lives, driven by habitual listening, emotional connections, and trusted air personalities. According to Katz's latest Sound Answers report, more than 86% of radio More

Rivian Drops FM Radio from R2, Sparks Listener Backlash
Rivian
Rivian
Rivian's decision to eliminate AM and FM radio receivers from its new R2 electric SUV is drawing criticism from radio advocates, lawmakers and potential buyers, as concerns grow over the industry's broader move away from traditional broadcast radio in vehicles. According to media reports, the Rivian R2 More

iHeart Unveils AudioGraph for Broadcast Targeting
iHeartMedia
iHeartMedia
iHeartMedia has launched AudioGraph, a new suite of advertising capabilities designed to bring digital-style targeting, measurement and attribution to broadcast radio at scale. Powered by Triton Digital, AudioGraph combines privacy-safe identity technology, audience insights from TransUnion and proprietary More
Advertisement

Triton Digital Issues its May Podcast Rankings
Triton Digital
Triton Digital
Triton Digital has released its U.S. Podcast Ranker for May 2026, with the iHeart Audience Network maintaining its position as the nation's top podcast sales network. Covering the reporting period from May 4-31, the monthly report showed the iHeart Audience Network leading all More

AdLarge Names David Cohn Chief Revenue Officer
David Cohn
David Cohn
AdLarge has appointed David Cohn as Chief Revenue Officer, tasking the veteran media executive with leading revenue strategy and sales operations across AdLarge and the fwd. network. In the newly created role, Cohn will oversee revenue growth initiatives spanning audio, video, social media, creator-led More

Norsan Media to Acquire KGSR-FM in Austin for $3.5M
Norsan Media
Norsan Media
Norsan Media has agreed to acquire KGSR-FM (93.3) in Austin, TX, from Waterloo Media for $3.5 million. The station operates with 100,000 watts and serves the Austin market with a Classic Hip Hop format branded as Vibe 93.3. Following the transaction, Waterloo Media will retain ownership of several More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement