WSSP (1250 The Fan)/Milwaukee Adds Local Weekday Show

Steve ''Sparky'' Fifer

WSSP-AM (1250 AM The Fan) in Milwaukee introduces a new local weekday show hosted by Steve "Sparky" Fifer. "Wisconsin Sports Daily" will air weekdays from 2-5pm CT beginning April 15. As the first daily show since August, 2022, "Wisconsin Sports Daily" will fill weekdays with discussions about Milwaukee sports, guest interviews and interactions between Fifer and his listeners.

"I'm super excited to be hosting 'Wisconsin Sports Daily,' and I can't wait to talk about our favorite sports teams with our loyal listeners," said Fifer. "The opportunity to host great guests to add to our conversations is a plus. Let's bring some passion back into sports talk radio in Milwaukee!"

Fifer is the Assistant Program Director and on-air host at 1250 AM The Fan, where he covers the Milwaukee Bucks, Green Bay Packers and Professional Bowlers Association (PBA). He has been with the station since its start in January, 2005. Fifer hosts a Bucks postgame show and numerous podcasts, including Curd & Long, Green and Growing and Spare/Time Bowling Show. He also helps run Audacy's BetQL Network in other markets.

Latest Radio Stories

Audacy Flips WTDY Philadelphia to Country as US 96.5

WTDY (US 96.5) Philadelphia

Audacy has flipped Hot AC WTDY-FM in Philadelphia to Country as "US 96.5," introducing a new destination for Country music listeners in the City of Brotherly Love. The format change took effect Monday, October 19, with the station broadcasting commercial-free through October 24. The new US 96.5 features More

MRC Revokes Nielsen PPM Accreditation in Four Markets

Media Rating Council (MRC)

The Media Rating Council (MRC) has revoked accreditation for Nielsen Audio's Portable People Meter (PPM) ratings services in four major radio markets and denied accreditation for an additional 18 markets, according to its third-quarter 2026 accreditation decisions. The four markets losing accreditation More

WZLX Boston's Carter Alan to Retire After 47 Years

Carter Alan

iHeartMedia Boston has announced that veteran radio personality Carter Alan will retire from Classic Rock WZLX-FM (100.7 WZLX) after 47 years on the Boston airwaves. His final weekday midday show is scheduled for Friday, December 18, 2026. Alan, one of Boston's most recognizable Classic Rock More

Rob Wagman Joins SonicTrek to Lead New CCM Format

Rob Wagman

SonicTrek Media has named veteran programmer and consultant Rob Wagman to lead "Manna," a new localized Contemporary Christian Music (CCM) format featuring veteran radio personality Sparkle as its anchor host. The format is designed to provide stations with a market-specific alternative to traditional More

Connoisseur Relaunches WWUZ as 96.9 The Cannon

WWUZ-FM (96.9 The Cannon) in Fredericksburg, VA

Connoisseur Media has relaunched WWUZ-FM in Fredericksburg, VA, as "96.9 The Cannon," introducing a new identity and expanded Rock format that combines the station's longtime Classic Rock library with rock hits from the past 25 years. The rebranding marks a new chapter for WWUZ, which has served More

Former CBS Radio Executive Rod Calarco Dies at 79

Rod Calarco

Veteran radio executive John Anthony "Rod" Calarco, whose career included nearly three decades at CBS Radio and leadership positions at several major-market stations, died October 12, 2026, of a heart attack. He was 79. Calarco, who divided his time between White Plains, NY, and Naples, FL, spent 28 More

Return to Menu

WSSP (1250 The Fan)/Milwaukee Adds Local Weekday Show

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

WSSP (1250 The Fan)/Milwaukee Adds Local Weekday Show

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®