WSSP (1250 The Fan)/Milwaukee Adds Local Weekday Show

Steve ''Sparky'' Fifer

WSSP-AM (1250 AM The Fan) in Milwaukee introduces a new local weekday show hosted by Steve "Sparky" Fifer. "Wisconsin Sports Daily" will air weekdays from 2-5pm CT beginning April 15. As the first daily show since August, 2022, "Wisconsin Sports Daily" will fill weekdays with discussions about Milwaukee sports, guest interviews and interactions between Fifer and his listeners.

"I'm super excited to be hosting 'Wisconsin Sports Daily,' and I can't wait to talk about our favorite sports teams with our loyal listeners," said Fifer. "The opportunity to host great guests to add to our conversations is a plus. Let's bring some passion back into sports talk radio in Milwaukee!"

Fifer is the Assistant Program Director and on-air host at 1250 AM The Fan, where he covers the Milwaukee Bucks, Green Bay Packers and Professional Bowlers Association (PBA). He has been with the station since its start in January, 2005. Fifer hosts a Bucks postgame show and numerous podcasts, including Curd & Long, Green and Growing and Spare/Time Bowling Show. He also helps run Audacy's BetQL Network in other markets.

Latest Radio Stories

Quu Report: Radio Ubiquitous But Harder to Find

Quu

Quu has released its 2026 In-Vehicle Visuals Report, offering a detailed look at how radio is positioned across the top 100 best-selling vehicles in the U.S. The study, now in its third year, highlights both the continued presence of broadcast radio and the growing challenges it faces inside increasingly More

Radio Deals Hit $55.9 Million YTD, Led by Lincoln Sale

BIA Advisory Services

BIA Advisory Services has released its updated March 2026 Broadcast Media Transactions Report, showing continued deal activity across the radio sector both for the month and year-to-date. According to BIA, radio transactions totaled $25.0 million in March, spanning 60 station sales. Year-to-date, radio More

Richards Named PD for Eagle & Lone Star 92.5 Dallas

Vince Richards

iHeartMedia Dallas has named Vince Richards Program Director for Rock KEGL (97.1 The Eagle) and Classic Rock KZPS (Lone Star 92.5), effective immediately. Richards will oversee strategy, execution and day-to-day programming for the two rock stations in the Dallas cluster. He will report to Marc Sherman, More

Creative Drives Sales More Than Marketers Think

Cumulus Media | Westwood One

A new analysis from the Cumulus Media | Westwood One Audio Active Group finds a significant gap between how marketers perceive advertising effectiveness and what actual sales data shows, particularly when it comes to the impact of creative and targeting. The findings draw on a February 2026 survey of 304 More

APM, StreamGuys Launch Public Radio Ad Network

APM and StreamGuys

American Public Media (APM) and StreamGuys have partnered to launch Inform Media Network, a new underwriting and sponsorship marketplace designed to help local public radio stations grow digital revenue. The network provides a centralized national sales platform that enables stations to monetize unsold More

Former Kansas City Radio Exec Dave Alpert Dies at 66

Dave Alpert

Former Kansas City radio executive Dave Alpert, who led local stations under Audacy during its earlier years as Entercom, has died following a battle with cancer. He was believed to be 66. Alpert served as Senior Vice President and Market Manager for the company's Kansas City cluster, a role he held from More

Return to Menu

WSSP (1250 The Fan)/Milwaukee Adds Local Weekday Show

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

WSSP (1250 The Fan)/Milwaukee Adds Local Weekday Show

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®