Morning Changes at Townsquare Media in Utica-Rome

RADIO ONLINE | Friday, December 20, 2024 | 4:29pm CT

Dave Wheeler and Rachel Davis

Townsquare Media is making a series of changes to the morning shows at AC WLZW (Lite 98.7) and Country WFRG-FM (Big Frog 104.3) in Utica, NY. Dave Wheeler, who has been with Townsquare Utica since 2009 and has held several posts within the company, is set to return to WFRG-FM replacing Bill "Tad Pole" McAdams, who is retiring for the second time.

Wheeler, who transitioned from afternoons at WFRG to mornings on WLZW in October 2020, will now join Polly Wog on the morning show. His roles over the years have included programming for Classic Hits WODZ and its predecessor, as well as serving as Assistant Production Director and Assistant PD for WLZW. Since 2018, Wheeler has been the cluster Director of Content.

Rachel Davis, formerly a producer and morning co-host at iHeartMedia's News/Talk WGY-FM in Albany, will be the new morning host at WLZW. Davis, who left iHeartMedia in May, has also held roles such as Promotions Director for Pamal Broadcasting in Albany and for Alpha Media in Richmond, VA.

Both Wheeler and Davis are scheduled to begin their new roles on Monday, January 6.