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103.5 The Beat Unveils New Weekday Lineup


Hip Hop WMIB-FM (103.5 The Beat)/Miami will launch a revamped weekday lineup beginning June 29, featuring a mix of local talent and nationally recognized personalities across afternoons, evenings and nights.

The new schedule will feature DJ Entice in afternoons from 2-6pm, followed by the debut of "Strictly BS" with Billy Blue and Slim City from 6-10pm, Ferrari and BT will round out the lineup, bringing their syndicated Atlanta-based show to Miami nights from 10pm-2am.

The changes coincide with a new role for longtime station personality Papa Keith (Keith Walcott), who has been named National Brand Partnerships Multicultural Specialist for iHeartMedia. He will continue hosting his Saturday morning program and the "Common Sense PhD" podcast while focusing on multicultural brand partnerships and audience engagement initiatives.

DJ Entice steps into afternoons after more than 20 years entertaining audiences throughout South Florida. Known for his energetic style and multicultural background, he has toured with Flo Rida, performed at major events including Rolling Loud and Ultra, and was the first official DJ for the Miami Dolphins.

The station is also launching "Strictly BS," a new evening show pairing South Florida recording artist and DJ Billy Blue with personality Slim City. The program will focus on music, culture and conversations surrounding emerging artists and trends shaping the Miami market.

At night, Ferrari and BT bring their established chemistry and celebrity interviews to South Florida. The duo is known for community initiatives including Ferrari's "Reading With Rari," BT's "BT Bike Giveaway," and the nationally recognized "Ladies Love R&B" series.

"This lineup reflects the energy and diversity of South Florida," said Shari Gonzalez, Market President for iHeartMedia Miami. "From DJ Entice's move to afternoons to the launch of 'Strictly BS' and the addition of Ferrari and BT, we're delivering programming that is locally connected, culturally relevant and built for Miami listeners."

Program Director Jill Strada said the lineup balances the station's heritage with a forward-looking approach.

"Our new lineup reflects both legacy and evolution," Strada said. "This is truly a South Florida lineup with homegrown talent that embodies the energy, culture and spirit of our city."

Papa Keith, one of Miami radio's most recognizable voices, said he is looking forward to his expanded responsibilities while supporting the station's next generation of talent. "For more than 30 years, radio has given me the opportunity to connect with the community," he said. "As I pass the torch to DJ Entice, someone who represents the energy and passion of 103.5 The Beat, I know afternoons are in great hands."

The new lineup debuts June 29 on 103.5 The Beat.

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