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MacDonald/Saginaw Names Brian Hatfield Operations Director


Brian Hatfield
Brian Hatfield

Veteran radio programmer and Michigan native Brian Hatfield is appointed Operations Director for MacDonald Broadcasting in Saginaw, MI, effective immediately. He also becomes Program Director for Country WKCQ-FM (98-KCQ), while overseeing operations of Adult Hits WMJO-FM (97.3 Joe FM) and AC simulcast partners WSAM-AM and WSAG-FM (The Bay). Hatfield replaces Greg Cole, who held the post since 2011. Most recently, he headed Hatfield Media and was National Sales Director for the Radiomax mobile app.

Hatfield previously served as Assistant PD/MD and afternoon talent at Country KYGO-FM/Denver. Prior to that, Hatfield was Music Director and afternoon host at KCYY-FM/San Antonio. He also spent nine years with Clear Channel's Country WKSF-FM/Asheville, NC. Hatfield has also worked for WKKT and WSOC/Charlotte, WYCD/Detroit, KKAT/Salt Lake City and WTQR/Greensboro.

During his career, Hatfield has won CMA Station of the Year 2009 and Country Radio Broadcasters/Country Aircheck Music Director of the Year 2010 and 2011.

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