Home Login RADIO ONLINE RSS Facebook
Advertisement

KNBR, UoSF Announce New Flagship Radio Partnership


University of San Francisco
University of San Francisco

The University of San Francisco Athletics and Cumulus Media's KTCT-AM (KNBR 1050 The Sports Leader)/San Francisco inks a multi-year agreement to become the new radio flagship of USF Dons Men's Basketball. The Sports outlet will carry all games plus pre-game and post-game shows, as well as streaming all broadcasts via KNBR.com and the KNBR app. The on-air broadcast team will include longtime voice of Dons Men's Basketball Pat Olson.

Olson has served as the play-by-play voice of USF men's basketball since the 1990-1991 season, calling over 800 games spanning three decades. He's also the lead voice for USF's women's volleyball and takes on assignments with the Dons' soccer and baseball programs, as well. No stranger to Bay Area sports fans, Olson has been involved in sports media for over 25 years and served as Sports Director at KNBR-AM from 1993-2001.

"We are proud and excited about this new relationship and we look forward to taking USF Athletics to new heights with this very strong radio and digital partner. KNBR is truly 'The Sports Leader' within the Northern California footprint and now all Don's Fans will be able to have strong access to our games," said University of San Francisco Director of Athletics Joan McDermott.

"We couldn't be more excited about this partnership between two energized brands," added KNBR Program Director Jeremiah Crowe. "The Dons are a perfect fit for KNBR 1050's expanding lineup and their game day experience is second-to-none across the market. We look forward to bringing that experience to the local airwaves and our loyal listeners starting November 5th."

Advertisement

Latest Radio Stories

AM/FM Still Dominates Audio Reach, Study Finds
Cumulus Media | Westwood One
Cumulus Media | Westwood One
A new blog from Cumulus Media and Westwood One's Audio Active Group argues that advertisers who rely solely on streaming and podcasts are missing a significant portion of the U.S. audience, citing recent research from Advertiser Perceptions and Edison Research. According to the analysis, marketers and More

Adam Star Returns as PD for Beasley Augusta GA
Adam Star
Adam Star
Beasley Media Group has named Adam Star Program Director for its cluster in Augusta, GA, effective immediately. In the role, Star will oversee programming strategy for the cluster and work alongside Operations Manager Tee Gentry and Chris O'Kelley. He returns to the company after previously serving as More

FCC Names Farhan Khan Chief Information Officer
Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission has appointed Farhan Khan as its new Chief Information Officer, a role overseeing the agency's technology strategy, IT services, modernization efforts, and information security. As CIO, Khan will lead the Commission's overall technical vision, ensuring its systems More
Advertisement

Michael Martin to Exit Audacy Programming Role
Michael Martin
Michael Martin
Michael Martin will step down as Senior Vice President of Programming and Head of Music Initiatives at Audacy, effective May 1, ending a 17-year tenure with the company and its predecessors. Martin said he is leaving to begin the next phase of his career after years focused on building programming More

New York Festivals Unveils 2026 Radio Awards Shortlist
New York Festivals Radio Awards
New York Festivals Radio Awards
The New York Festivals (NYF) has announced the shortlist for its 2026 Radio Awards, recognizing standout audio storytelling from creators across more than 30 countries. Entries were evaluated by the NYF Radio Awards Grand Jury, a panel of more than 100 industry professionals from 20 countries. The More

Coach Larry Price, KSSK Morning Icon, Dies
Larry Price
Larry Price
iHeartMedia Honolulu is remembering longtime broadcaster "Coach" Larry Price, who died Friday in Honolulu. He was a longtime co-host of the "Perry & Price Show" on KSSK 92.3 FM and 590 AM and retired in May 2016 after more than three decades on the air. Price spent over 30 years alongside Michael W. More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement