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WZWK (Oldies 101.5)/Greenville SC Expands with W299BO


Oldies WZWK-LP (Oldies 101.5)/Greenville, SC, expands its coverage with the addition of W299BO/Berea-Travelers Rest, SC, flipping to its current 60s & 70s Oldies format. Quality Radio Partners President Dave Solomon noted, "the station has updated to Tony Griffin jingles and Jeff Laurence voiceovers for IDs with the name 'Oldies Radio KOOL-FM 101.5 & 107.7."

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Art Webb
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Nielsen, Triton Integrate Podcast Metrics in NMI
Nielsen Audio and Triton Digital
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Lori Flowers Named MIW President-Elect
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Study: Creative Drives Nearly Half of Ad Sales
CumulusMedia | Westwood One
CumulusMedia | Westwood One
A new handbook from Cumulus Media's Westwood One Audio Active Group highlights the outsized role creative plays in advertising effectiveness, drawing on research from multiple measurement firms and marketing experts. The "Creative Best Practices Handbook," authored by Pierre Bouvard, compiles findings More

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Redrock Media Names Terry Mathis Sales Director
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Redrock Media
Redrock Media has appointed Terry W. Mathis as Director of Sales for its five-station FM cluster and digital marketing division, Redrock Connect, effective May 1. Mathis succeeds S. Michael Evans, who has accepted a Director of Sales role with Cumulus Media in Salt Lake City. More

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