AIRE Radio Networks, LaMusica Introduce ''Artistas360''

RADIO ONLINE | Thursday, October 10, 2019

Ivy Queen

AIRE Radio Networks, a minority audio network, and LaMusica have announced that the "queen of reggaeton" Ivy Queen (pictured) has joined its newly created Latin-artist based marketing platform "Artistas360." The platform is designed to connect Latin artists, of all music genres, with brands for the development and execution of culturally relevant audio, digital and live music campaigns.

"As champions for Latin music, we are proud to announce the launch of Artistas360, a marketing platform that allows us to take our artist relationships to the next level by connecting them to brands that are looking to engage with U.S. Hispanics through their music passion point," said AIRE Radio Networks and SBS National EVP Elisa Torres. "We are especially ecstatic and honored to announce that the legendary Ivy Queen has joined our Artistas360 artist portfolio."

"I am thrilled to be working with AIRE Radio Networks on their Artistas360 platform," added Ivy Queen. "This platform is another example of the many opportunities SBS has created for myself and other Latin music artists to share our story and music with our fans and brands who are looking to be a part of the Latin music movement."

AIRE Radio Networks and LaMusica will offer collaboration between artists and brands who seek to connect with the U.S. Hispanic community. "Artistas360" will also develop and manage all aspects of the marketing strategies across Spanish Broadcasting System (SBS) stations, AIRE Radio Networks, LaMusica digital platform and SBS Entertainment. More artists are expected to be announced in the coming weeks.