26th Annual AOB Pre-CRS Seminar Set for Nashville
|RADIO ONLINE | Thursday, December 12, 2019|
Country Radio Specialists Mike O'Malley and Becky Brenner have announced that their 26th annual Pre-CRS seminar will be held Wednesday, February 19, 2020 from 8:30-11:30 am at the Omni Hotel in Downtown Nashville. The firm will present the first highlights from its 15th annual online perceptual study, "Roadmap 2020." This is the largest study of Country P1's in the U.S. and Canada. Attendees will discover trends in music tastes, radio usage, digital consumption, social networking and more.
In 2019, 91% of Country P1's said they listened to country radio "the same or more" in the past 12 months. Facebook was the most used social media platform with 73% using it every day, but this was down from 2018. Instagram was second, with 32% using it every day, and Snapchat was flat at 22%. 2019 was the first year that no new Social Media platform was mentioned by listeners. Will that change in 2020? Will Facebook see additional erosion in usage and has radio retained that loyalty into 2020?
Attendees will also have the opportunity to see presentations on personal career growth, owning your market and additional tips to help grow ratings and revenue in 2020.
BMLG Record's Danielle Bradbery is this year's featured artist. Bradbery first reached fans on NBC's "The Voice" in 2013, winning at age 16. The Texas native has achieved multiple ACM nominations as well as CMT Breakthrough Video of the Year and CMT Performance of the Year in 2018. Bradbery will be celebrating the release of her new music in early 2020. Guests will enjoy an acoustic performance; plus, a meet and greet opportunity.
Partner Mike O'Malley pointed out, "Inspiration and innovation come from events like this, the country radio seminar, and anywhere information is shared; and "what if" is celebrated. Providing an annual opportunity for this knowledge/idea sharing is important to us because, while this is a country-centric event, the takeaways go beyond a single format. In the end, it's about great radio and ways to make long lasting connections with listeners."
Brenner added, "We are thrilled to be back at the Omni in partnership with our friends at Country Radio Seminar. This fast paced 3.5 hours are some of the most talked about at CRS. It is an opportunity to share, learn, grow and re-energize for the new year."
The Pre-CRS Seminar is free to all of the company's clients, as well as any broadcasters in non-competitive situations.
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