Magnum.Media Flips WBOG/Tomah WI to ''BOG Country''

RADIO ONLINE | Tuesday, January 7, 2020

BOG Country

Magnum.Media flips Classic Hits WBOG-AM (1450) and W267CO (101.3)/Tomah, WI, to 80's, 90's & Early 2000's Country as "BOG Country." Local native, Robin Jon Olson, who played his first Country record on the radio in 1980, and joined Magnum.Media in 2002, is returning to the airwaves to host mornings from 5-9am. Craig Otto will deliver local news and sports, supplemented by 24/7 national news and sports, plus offerings from the Wisconsin Radio Network. Mike Olson will host afternoons from 3-6pm followed by John Tesh with "Intelligence For Your Life."

Olson stated, "After two years focused on the sales and production side of radio, I'm excited about adding back to my duties being on the air. Hard to believe I played those 80's Country songs as current hits, and now I get to play them again. A lot of great Country music came out in the 80's, 90's and early 2000's. By focusing on this era of Country music, BOG Country isn't in direct competition with another station in our market. As to the signal, we put the 101.3 translator on top of our 500' TV tower which sits on one of the highest ground elevation points in Wisconsin, so at 2,000', it really sails."

BOG Country, which puts a fringe signal in Lacrosse, WI, is also home to high school football, wrestling, boy's & girl's basketball and hockey.