Home Login RADIO ONLINE RSS Facebook
Advertisement

Magnum.Media Flips WBOG/Tomah WI to ''BOG Country''


BOG Country
BOG Country

Magnum.Media flips Classic Hits WBOG-AM (1450) and W267CO (101.3)/Tomah, WI, to 80's, 90's & Early 2000's Country as "BOG Country." Local native, Robin Jon Olson, who played his first Country record on the radio in 1980, and joined Magnum.Media in 2002, is returning to the airwaves to host mornings from 5-9am. Craig Otto will deliver local news and sports, supplemented by 24/7 national news and sports, plus offerings from the Wisconsin Radio Network. Mike Olson will host afternoons from 3-6pm followed by John Tesh with "Intelligence For Your Life."

Olson stated, "After two years focused on the sales and production side of radio, I'm excited about adding back to my duties being on the air. Hard to believe I played those 80's Country songs as current hits, and now I get to play them again. A lot of great Country music came out in the 80's, 90's and early 2000's. By focusing on this era of Country music, BOG Country isn't in direct competition with another station in our market. As to the signal, we put the 101.3 translator on top of our 500' TV tower which sits on one of the highest ground elevation points in Wisconsin, so at 2,000', it really sails."

BOG Country, which puts a fringe signal in Lacrosse, WI, is also home to high school football, wrestling, boy's & girl's basketball and hockey.

Advertisement

Latest Radio Stories

TAB Show Puts Spotlight on Radio Innovation
Texas Association of Broadcasters (TAB)
Texas Association of Broadcasters (TAB)
The Texas Association of Broadcasters (TAB) is placing a renewed focus on radio at its 2026 TAB Show, a two-day conference expected to draw approximately 1,200 broadcasters, engineers, sales professionals and industry leaders to Austin-Round Rock on August 5-6. Billed as one of the most radio-centric TAB More

Florida Broadcasters Announce Leadership Changes
Florida Association of Broadcasters (FAB)
Florida Association of Broadcasters (FAB)
The Florida Association of Broadcasters (FAB) has announced a series of leadership changes, including the appointment of a new Chairman and Chairman-Elect, the addition of an Executive Committee member, and several new members to its Board of Directors. As part of the More

Report: Video Podcasts Deliver Stronger Ad Results
Magellan
Magellan
Podcast campaigns running on video-enabled shows generated stronger audience response and conversion rates than audio-only podcasts during the first quarter of 2026, according to Magellan AI's latest Podcast Measurement Benchmark Report. The report analyzed podcast advertising campaigns measured by More
Advertisement

BIA Names Michael Guerity VP of Market Intelligence
Michael Guerity
Michael Guerity
BIA Advisory Services has appointed Michael Guerity as Vice President of Market Intelligence & Strategic Communications, a newly created leadership post designed to strengthen the company's market forecasting, strategic insights and industry engagement efforts. In the role, Guerity will oversee strategic More

104.3 The Score Extends Chicago Bulls Radio Rights Deal
Chicago Bulls
Chicago Bulls
Audacy and the Chicago Bulls have agreed to a multi-year extension of their multiplatform broadcast partnership, ensuring that WSCR-FM (104.3 The Score) remains the flagship radio home of Bulls basketball. Under the renewed agreement, The Score will continue to air all Chicago Bulls regular season and More

NAB Urges FCC to Scale Back Earth Station Fee Hike
National Association of Broadcasters (NAB)
National Association of Broadcasters (NAB)
The National Association of Broadcasters (NAB) is urging the FCC to reduce a proposed 46% increase in regulatory fees for earth station licenses, arguing the hike would place an unfair burden on broadcasters that rely on satellite facilities to distribute programming. In an ex parte filing detailing a More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement