Eric Michaels Upped to Max 98.3/Lakeland Program Director

Eric Michaels

Hall Communications elevates Eric Michaels to Program Director of Adult Hits WWRZ-FM (Max 98.3)/Lakeland-Winter Haven, FL. He's been on the air at WWRZ since 1998. Michaels will continue to host the Big Max Morning Show in addition to being the new Program Director.

"I'm thankful to Hall Communications for their faith and trust in me to help this family owned company continue to grow," said Michaels.

"Eric's creativity and ability to tell a story are second to none," added Hall VP/Programing Bob Walker. "As the MAX PD, Eric will bring that same sense of fun to every aspect of the radio station."

"Eric has been a driving force in WWRZ's incredible growth over the years," said Hall VP/General Manager Nancy Cattarius. "We look forward to Eric taking Max to new heights."

Latest Radio Stories

MIW Study: Women Gain in GM, Programming Roles

Mentoring and Inspiring Women in Radio (MIW)

Mentoring and Inspiring Women in Radio (MIW) has released its 25th Annual Gender Analysis Study, charting the progress of women in radio management roles across the U.S. The long-running study, compiled from raw data collected by PrecisionTrak, tracks women serving as General Managers, Sales Managers, More

Andy Hawk to Lead Audacy's Sacramento Rock Outlets

Andy Hawk

Audacy has expanded Andy Hawk's leadership role, naming him Brand Manager of Classic Rock KSEG (96.9 The Eagle) and KRXQ (98 Rock). In the new position, Hawk will oversee content strategy, talent, operations and branding for both stations, while continuing to serve as Brand Manager of KKDO (ALT 94.7). More

Podcasts Overtake AM/FM in Spoken-Word Audio

Edison Research

Spoken-word audio platforms now account for a quarter of all daily audio listening among Americans 13 and over, according to new data from Edison Research's Share of Ear study, marking a significant shift in how consumers engage with spoken-word content. The research shows that in 2015, AM/FM radio More

Report: Sports Audio Delivers Avid, Diverse Fans

Audacy Insights

New research from the Audacy Insights Team finds that today's most avid sports fans are younger, more diverse and more likely to be reached through sports audio platforms than traditional media alone. The first half of 2026 is set to deliver a packed sports calendar, from global events such as the Winter More

Sports Radio Audience Delivers Upscale Impact

Cumulus Media | Westwood One

Sports AM/FM stations featuring play-by-play and sports/talk continue to post strong gains in both audience and revenue, according to a new analysis from Cumulus Media | Westwood One's Audio Active Group. The blog reports the number of sports-formatted AM/FM stations has increased 14% over the past decade, More

Civic Media Revamps News/Talk Format in Wisconsin

Civic Media

Civic Media has rolled out a revamped News/Talk format across several of its Wisconsin stations, expanding its programming lineup and digital content offerings. The updated Civic Media Network will air on WXCO in Wausau, WMDX in Madison, WAUK in Milwaukee, and WISS in More

Return to Menu

Eric Michaels Upped to Max 98.3/Lakeland Program Director

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Eric Michaels Upped to Max 98.3/Lakeland Program Director

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®