Wisconsin Radio Group Names Three Local Program Directors
RADIO ONLINE | Tuesday, January 21, 2020 | 1:26pm CT |
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 Big Radio |
Big Radio names three new Program Directors to head up the Rock County radio operations of its 10-station group. Effective immediately Paul Michaels assume the programming duties of WWHG (105.9 FM The Hog), Micki Morgret is now Program Director of WBEL (92.3 The Beat) and Greg "Big Red" Hanthorn is the newly named PD for WGEZ-AM & FM (Iron Country). Historically, the programming of the stations had been directly overseen by father and son owners Scott and Benjamin Thompson.
"Over the years, and through all our various expansions, that has become challenging" said Ben Thompson. "Obviously we are more involved in the programming decisions on our stations than most owners and that will always continue. That said, it is impossible for [us] to listen to all 10 radio stations all the time."
Thompson indicated that having locally based individuals oversee the day-to-day programming elements and manage the talent will enable the group to continue to serve the local communities of which their stations are a vital part. The PD assignments come just two months before an anticipated relocation effort that will centralize most operations of the group's five Rock County stations in one newly-constructed studio facility in Janesville.