KRMD/Shreveport LA Flips to AC as ''Lite Rock 100.7''

RADIO ONLINE | Monday, March 9, 2020 | 1:59pm CT

Lite Rock 100.7

Cumulus Media Flips Sports KRMD-AM and its FM translator K264AS/Shreveport, LA, to AC as "Lite Rock 100.7" with the slogan "Shreveport's New At Work Station. "Lite Rock 100.7" will play at least 50 minutes of music every hour, featuring the soft rock songs from the 70's to today. The new station kicked off its inaugural day with music from some of the station's core artists, including Fleetwood Mac, Adele, Chicago, Whitney Houston, Ed Sheeran and more. KRMD will also air "The John Tesh Radio Show" Sunday through Friday nights from 7pm-midnight.

Cumulus Shreveport Vice President/Market Manager Aaron Criswell said, "We're excited to launch a fresh at work listening station in the Shreveport metro. Since he has arrived, Operations Manager Jay Michaels has done a great job increasing audience levels with our Top 40 station KQHN-FM. With this format flip from Sports to the Lite Rock format, I am anticipating similar results. Cumulus Shreveport now has a radio station targeting the mature female listener and is the only cluster in the market exclusively targeting women and working families."

KRMD-AM/FM and KQHN-FM Operations Manager/PD Jay Michaels added, "The Shreveport market has been yearning for a true Adult Contemporary station for years. We're excited to add Lite Rock 100.7 to our powerful lineup of radio stations at Cumulus Shreveport. The addition of our new AC station is a huge benefit to listeners in the market, and it also allows us to be the only cluster in the market exclusively targeting women and working families. I can already hear offices across the city making the switch."