RAB Adds Helpful Tools to Aid Radio During Pandemic

Radio Advertising Bureau
Radio Advertising Bureau

As part of its Radio It's On campaign, RAB has launched a new section on RAB.com focused on today's extraordinary times that is populated with various tools radio sellers and marketers can use immediately. The new section titled Business Unusual: Best Practices For When It's Not Business As Usual includes a newly released white paper titled "Advertising During Difficult Times," pertinent articles and blogs, Radio It's On social media campaign, relevant research studies, creative resources, and other marketing and training tools that RAB members can use and share with their advertising clients.

The section is being updated regularly with new materials posted for RAB members as they become available. Additionally, RAB is announcing a special Professional Development webinar series called Business Unusual. The series includes three distinct webinars FREE to RAB Members:

  • Webinar 1: Business Unusual Requires Exceptional Communication - How To Talk To Your Advertisers Now

  • Webinar 2: How To Craft Your Messaging In Times of Uncertainty

  • Webinar 3: Work From Home (WFH) Strategies To Maximize Productivity In Your New Office

The series launches with the first Webinar: Business Unusual Requires Exceptional Communication - How To Talk To Your Advertisers Now on Wednesday, March 25th, 11 a.m. CST. Register HERE for the webinar

This live webinar has limited capacity but will be made available for free on-demand viewing for members immediately following the live presentation.

RAB will announce the next two webinars' availability in the coming week.

To help our members maximize productivity and development during these unusual times, RAB is also offering its Radio Marketing Professional (RMP) on-line certification program to RAB members for free until April 17. Online classes must be registered, and course completed by April 17. To register contact Kim Johnson, kjohnson@rab.com or 972-753-6759.

The Radio Marketing Professional (RMP) certification course brings the best of RAB's highly acclaimed classroom training to anytime, anywhere learning for Radio's newest sellers or those looking to re-refresh their skillset. The 17-Module course covers effectively positioning yourself as a marketing consultant, maximizing your time, prospecting, appointment, CNA's, written presentation, Co-op and NTR, competitive media and more. Recommended for sellers with 12 months or less Radio sales experience, or sellers who have never completed a comprehensive Radio sales program.


Latest Radio Stories

Beasley Offers Financial Relief for Small Business Owners Webinar<
Beasley Media Group will present a complimentary webinar, entitled Financial Relief for Small Business Owners: The Road Map. Part of the company's We Are All in This Together initiative, the free 30-minute online webinar will be offered beginning More

NPR Names Kelly McBride as Public Editor
Kelly McBride
Kelly McBride
NPR President and CEO John Lansing announced today that the Poynter Institute's Kelly McBride will serve as the organization's next public editor, responsible for bringing transparency to matters of journalism and journalism ethics. Through the More

Free Webinar Addresses Programming During COVID-19 Crisis
Tracy Johnson Media Group, Benztown and P1 Media Group have joined forces to create and host a free webinar: The New Normal: Programming, Personality & Promotion in a Once-in-a-Lifetime Crisis, Tuesday, April 7 at 1:00p.m. (EST). The More

Podtrac's Top Podcast Publishers for March 2020
Podtrac has released their top podcast publishers ranking for March 2020. This month they expand the ranking to the Top 20 publishers and welcome first time participants: WarnerMedia(#10), Fox News Radio (#18), and Slate (#20) along with More

"The Jesse Kelly Show" Debuts in National Syndication
Jesse Kelly
Jesse Kelly
Key Networks announces that its new three-hour morning talk radio program, The Jesse Kelly Show, debuts today in national syndication, and is available to stations Monday through Friday from 9am-Noon EST, with delayed broadcasts available via XDS. More

KOGO/San Diego Launches "Right Now"
News Radio 600 KOGO/San Diego has launched a special program, "RIGHT NOW," a one-hour business, health and lifestyle program hosted live, weekdays from 8 to 9 p.m., focusing on five topics that matter most "Right Now" during the Coronavirus More

Return to Menu