RAB Adds Helpful Tools to Aid Radio During Pandemic

RADIO ONLINE | Tuesday, March 24, 2020 | 11:46am CT

Radio Advertising Bureau

As part of its Radio It's On campaign, RAB has launched a new section on RAB.com focused on today's extraordinary times that is populated with various tools radio sellers and marketers can use immediately. The new section titled Business Unusual: Best Practices For When It's Not Business As Usual includes a newly released white paper titled "Advertising During Difficult Times," pertinent articles and blogs, Radio It's On social media campaign, relevant research studies, creative resources, and other marketing and training tools that RAB members can use and share with their advertising clients.

The section is being updated regularly with new materials posted for RAB members as they become available. Additionally, RAB is announcing a special Professional Development webinar series called Business Unusual. The series includes three distinct webinars FREE to RAB Members:

• Webinar 1: Business Unusual Requires Exceptional Communication - How To Talk To Your Advertisers Now

• Webinar 2: How To Craft Your Messaging In Times of Uncertainty

• Webinar 3: Work From Home (WFH) Strategies To Maximize Productivity In Your New Office

The series launches with the first Webinar: Business Unusual Requires Exceptional Communication - How To Talk To Your Advertisers Now on Wednesday, March 25th, 11 a.m. CST. Register HERE for the webinar

This live webinar has limited capacity but will be made available for free on-demand viewing for members immediately following the live presentation.

RAB will announce the next two webinars' availability in the coming week.

To help our members maximize productivity and development during these unusual times, RAB is also offering its Radio Marketing Professional (RMP) on-line certification program to RAB members for free until April 17. Online classes must be registered, and course completed by April 17. To register contact Kim Johnson, kjohnson@rab.com or 972-753-6759.

The Radio Marketing Professional (RMP) certification course brings the best of RAB's highly acclaimed classroom training to anytime, anywhere learning for Radio's newest sellers or those looking to re-refresh their skillset. The 17-Module course covers effectively positioning yourself as a marketing consultant, maximizing your time, prospecting, appointment, CNA's, written presentation, Co-op and NTR, competitive media and more. Recommended for sellers with 12 months or less Radio sales experience, or sellers who have never completed a comprehensive Radio sales program.