Home Login RADIO ONLINE RSS Facebook
Advertisement

RAB Adds Helpful Tools to Aid Radio During Pandemic


Radio Advertising Bureau
Radio Advertising Bureau

As part of its Radio It's On campaign, RAB has launched a new section on RAB.com focused on today's extraordinary times that is populated with various tools radio sellers and marketers can use immediately. The new section titled Business Unusual: Best Practices For When It's Not Business As Usual includes a newly released white paper titled "Advertising During Difficult Times," pertinent articles and blogs, Radio It's On social media campaign, relevant research studies, creative resources, and other marketing and training tools that RAB members can use and share with their advertising clients.

The section is being updated regularly with new materials posted for RAB members as they become available. Additionally, RAB is announcing a special Professional Development webinar series called Business Unusual. The series includes three distinct webinars FREE to RAB Members:

  • Webinar 1: Business Unusual Requires Exceptional Communication - How To Talk To Your Advertisers Now

  • Webinar 2: How To Craft Your Messaging In Times of Uncertainty

  • Webinar 3: Work From Home (WFH) Strategies To Maximize Productivity In Your New Office

The series launches with the first Webinar: Business Unusual Requires Exceptional Communication - How To Talk To Your Advertisers Now on Wednesday, March 25th, 11 a.m. CST. Register HERE for the webinar

This live webinar has limited capacity but will be made available for free on-demand viewing for members immediately following the live presentation.

RAB will announce the next two webinars' availability in the coming week.

To help our members maximize productivity and development during these unusual times, RAB is also offering its Radio Marketing Professional (RMP) on-line certification program to RAB members for free until April 17. Online classes must be registered, and course completed by April 17. To register contact Kim Johnson, kjohnson@rab.com or 972-753-6759.

The Radio Marketing Professional (RMP) certification course brings the best of RAB's highly acclaimed classroom training to anytime, anywhere learning for Radio's newest sellers or those looking to re-refresh their skillset. The 17-Module course covers effectively positioning yourself as a marketing consultant, maximizing your time, prospecting, appointment, CNA's, written presentation, Co-op and NTR, competitive media and more. Recommended for sellers with 12 months or less Radio sales experience, or sellers who have never completed a comprehensive Radio sales program.

Advertisement

Latest Radio Stories

Eric White Named PD for Charlotte, Raleigh Rock Outlets
Eric White
Eric White
iHeartMedia has appointed Eric "E" White as Program Director for three of its Rock outlets in North Carolina: Alternative WEND (106.5 The End) and Classic Rock WRFX (99.7 The Fox) in Charlotte, and Classic Rock WRDU (106.1) in Raleigh. White steps into the role following the departure of Chris Crowley More

Civic Media Expands into Michigan's Upper Peninsula
Civic Media
Civic Media
Civic Media has announced a major expansion into Michigan's Upper Peninsula through an asset purchase agreement filed with the Federal Communications Commission (FCC) to acquire five radio stations from J&J Broadcasting, based in Iron River, WI. The acquisition will be completed More

WLS-AM Partners with FOX News Audio to Expand Programming
WLS-AM in Chicago
WLS-AM in Chicago
News/Talk 890 WLS-AM has announced a new partnership with FOX News Audio to bring a range of national news and talk content to Chicago radio audiences. The collaboration launched today and includes the addition of The Guy Benson Show, airing live weekdays from 2-5pm, along with hourly More
Advertisement

Veteran Radio Host Dave Randall to Retire After 40 Years
Dave Randall
Dave Randall
After more than 40 years behind the microphone, beloved Southern California radio personality Dave Randall has announced his retirement. Randall, currently heard weekdays on 95.1 KBBY and 103.3 KRUZ in Ventura, will sign off for the final time at the end of July, concluding a storied broadcast career that More

WZGV Charlotte Rebrands as InsideTheGame.bet
WZGV-AM in Charlotte
WZGV-AM in Charlotte
WZGV-AM, formerly known as "ESPN Charlotte 730 The Game," has officially rebranded as "InsideTheGame.bet," becoming the first station in the Charlotte market dedicated to sports betting content. The station's new identity launches in partnership with VSiN, The Sports Betting More

Ray Hopkins Elected to Board of Broadcasters Foundation
Ray Hopkins
Ray Hopkins
The Broadcasters Foundation of America has announced the election of Ray Hopkins, President of Paramount U.S. Distribution, to its Board of Directors. With more than three decades of experience in the media industry, Hopkins brings extensive leadership and distribution expertise to the Foundation's mission More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement