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iHP Insights Reveal Boost in Listening During Pandemic
RADIO ONLINE | Tuesday, March 31, 2020 |
iHeartMedia has released new stats providing insight into how Americans are consuming podcasts as they stay home and practice social distancing during the COVID-19 pandemic. In addition to seeing increased podcast listenership, especially in markets with stay-at-home orders, Americans are specifically turning to podcasts covering business, finance, education and entertainment, including shows true crime podcast listening, which has seen a slight decline.
The iHeartPodcast Network's recently launched "Daily Coronavirus Update" has become one of iHeartRadio's most listened to podcasts. The daily show hosted by Oscar Ramirez from the "Daily Dive" podcast provides stories on what to know about COVID-19 and how health and government officials are acting to mitigate the spread of the virus.
Listenership for the iHeartPodcast Network is up six percent month- over-month (month to date) as more Americans began staying at home. That number is even higher in markets where governors announced shelter-in-place orders, with listening up 13 percent in California and eight percent in New York state in just one week.
"Broadcast radio has long served as a trusted voice in local communities during times of crisis and uncertainty, and now podcasts are also playing an integral role as a much-needed companion for millions of Americans," said iHeartPodcast Network President Conal Byrne. "During this pandemic, we're actually seeing listener interest shift on our iHeartPodcast network to genres like business, entertainment, education and news, and the seemingly unstoppable true crime format is seeing a slight dip at the moment as we move through this new, challenging territory together as a country."
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