Mackey Named Hubbard Brand and Digital Content Director

RADIO ONLINE | Wednesday, May 20, 2020 | 12:46pm CT

Phil Mackey

Hubbard Radio expands Phil Mackey's role to Brand and Digital Content Development Director, dedicated to assisting company managers with strategies for creation of new multi-channel content, built around the core brands. Mackey will retain his Brand/Distribution Director duties at SKOR North, Twin Cities, a Minnesota-based digital sports content brand. His new post evolves from the recent departure of Manager/Podcast Strategies Wheeler Morris, who became Market Manager for Hubbard Radio Seattle.

"As difficult as the Covid-19 crisis has been, we've learned a lot," commented Hubbard Minnesota VP/Region Manager Dan Seeman. "With radio listening habits disrupted we've realized firsthand how important digital platforms are to brand messaging and engagement. The work that Phil has done creating digital brand extensions for SKOR North can be utilized by all of the brands in our company. Let's take the model and support all of Hubbard."

According to SVP Programming Greg Strassell, "Phil is charged to identify new 'plus' content opportunities for all our brands, targeting growth of multi-platform content and associated revenue ideas across the group. He is a forward thinker, and I have had the privilege of watching him grow from one of our first podcasters in the previous decade."

Mackey commented, "I'm grateful for the opportunity to take some of the principles we have learned and applied at SKOR North and use that experience to be a resource for some of Hubbard Radio's strongest brands. Hubbard is a great company, and I look forward to helping push us forward in digital spaces."

Mackey will be based in Minneapolis-St. Paul and begin his new role immediately.