Radiothon Raises over $250K to Support Local Businesses

K101 AM Show hosts Max Hodgdon (left) and Rick Freitag (right)
K101 AM Show hosts Max Hodgdon (left) and Rick Freitag (right)

In an effort to soften the impact of COVID-19, Alpha Media/Luverne, MN, in a joint effort with the local chamber of commerce, held a Radiothon on Saturday morning, May 16 from 8-noon on K101 and KQAD. As part of the campaign, the local partners created the "Share the Luv Fund" to kick in extra money for gift card shoppers. The #RockSolid campaign encouraged people to buy gift cards for local businesses and for every $100 spent the Share the Luv Fund would contribute an additional $25.

Luverne Chamber Director, Jan Wildung Lanphere said, "It's a way to drive people to our local businesses. I don't want people shopping on Amazon or in Sioux Falls. I want them to shop here." She added, "Special thanks to our partners who made this possible - K101 & KQAD and the Rock County Star Herald and Announcer. And it wouldn't have happened without the support of our generous sponsors."

At the end of the morning, the Rock Solid campaign raised $253,000 which will directly benefit businesses in Rock County. Rock County, MN has a total population of 9,500 residents with over 170 businesses that participated in the Radiothon. As an indication of its success, the Radiothon sold out of gift cards in four hours vs the two-day effort that was originally planned.

Alpha Media General Manager, Joel Vis remarked, "The power of local radio is amazing, and the listeners and people of our community are equally amazing. What a great effort by everyone involved supporting a great cause during his difficult time."


Latest Radio Stories

Salem Journalist Amy Jacobson Sues Illinois Governor
Amy Jacobson
Amy Jacobson
Salem Media Group, Inc. and veteran Chicago journalist Amy Jacobson have filed a federal lawsuit against Illinois Gov. J.B. Pritzker after he announced Jacobson is no longer allowed at his media briefings. The lawsuit, Salem Media of Illinois, LLC More

Radio.com Partners with SoundHound for Voice-Enabled Access
Entercom has announced a new partnership with SoundHound Inc., to make Radio.com accessible via Houndify, SoundHound's independent voice AI platform. As part of the partnership, Radio.com will be included as a content domain within Houndify, and More

Radio One Launches "We Are One: Feeding the Community"
Radio One has announced the launch of its "We Are One: Feeding the Community Campaign." It is partnering with the music community to feed hundreds of families as many are feeling the significant financial strain as a result of these tough economic More

WTOP Debuts New Sonic Identity
WTOP News/Washington DC has officially rolled out a new sonic identity. Beginning today, June 1, 2020, listeners will notice a bold new imaging package integrated with WTOP's news reports, traffic, weather and more. Anchored by a vibrant and More

iHeartMedia Celebrates Black Music Month
iHeartMedia plans to celebrate Black Music Month with exclusive audio vignettes from some of today's top Urban artists. The celebration will honor the incredible achievements of Black musicians and their influential contribution to the world of More

Digital Alert Systems Introduces Version 4 Price Relief Program
Digital Alert Systems has introduced an all-new Price Relief Program for its family of Emergency Alert System (EAS) devices. To help ensure that critical emergency communications are as robust and reliable as possible during the current COVID-19 More

Return to Menu