Cal Extends Golden Bears Partnership with KGO/San Francisco
| RADIO ONLINE | Monday, June 15, 2020 |
|
 Cal Golden Bears |
Cal Athletics and its multimedia rightsholder, Cal Bears Sports Properties, have announced a new multi-year broadcast agreement with Cumulus Media and KGO-AM/San Francisco. The deal extends the decades-long partnership between the University and KGO and calls for coverage of both Golden Bear football and men's basketball games on KGO. In addition, Cal Athletics will receive added programming and promotional support on other Cumulus stations, including KNBR, 107.7 The Bone and KSFO.
KNBR will expand its coverage of Cal sports with regularly scheduled interviews with football coach Justin Wilcox, men's basketball coach Mark Fox and select student-athletes. Cal will also receive additional exposure on Cumulus' extensive social media platforms.
"We are excited to extend our partnership with KGO, one that is nearing nearly 50 years of continuous coverage," said Cal Director of Athletics Jim Knowlton. "For many of our fans, KGO is synonymous with Cal football and men's basketball radio broadcasts and is the only radio home of the Golden Bears they know. Through additional coverage in our agreement, fans will also be able learn more about our programs, as well as get to know our student-athletes and coaches better."
Cumulus San Francisco VP/Market Manager Doug Harvill said, "KGO-810 is pleased to announce the extension of broadcasting Cal football and basketball on KGO-810. This upcoming season will mark the 47th consecutive year KGO has served as the flagship of the Bears, one of the longest continuous broadcast partnerships in college or pro sports. In addition to KGO, Cal fans will enjoy additional coverage and promotion of Cal sports on all of our affiliated Cumulus Media San Francisco stations; KNBR-AM/FM, KSAN, KSFO and KTCT."
