HRN Media Network Expands Hispanic Audio Platform

RADIO ONLINE | Monday, June 15, 2020 | 2:20pm CT

HRN Media Network

HRN Media Network, a Gen Media Partners company, has expanded its platform resulting in one of the largest Hispanic audio networks in the U.S., with highly recognizable Hispanic personalities and sports programs in its lineup. All of Gen Media Partners' Hispanic assets -- including Sun Latino and GLR -- will now operate under the HRN umbrella, creating an easy one-source solution for advertisers, agencies, and radio stations for all things Hispanic.

"Our content portfolio continues to grow with the addition of big-name personalities and engaging sports programming," stated HRN Media Network President Clark Logan. "By streamlining our Hispanic network resources under HRN, we are in position to deliver compelling content to Hispanic radio and offer our advertisers more opportunities for connecting with U.S. Hispanic listeners."

Long-time Hispanic radio veteran and VP/Affiliate Relations and Programming for HRN Jimmy Perez said, "Hispanic radio plays an essential role in the growing Hispanic communities across America. I'm excited about HRN Media Network's trajectory, as we continue to expand and lead in quality Hispanic audio programming."

With the new alignment, HRN Media Network grows its audience by 30%. HRN reaches 95% of U.S. Hispanic Households with its Reach+ Network, and its two new networks - HRN Entertainment and Red de Futbol - are each just shy of 90% U.S. coverage.

The new HRN Entertainment Network includes personality-driven shows, such as:

• Erazno y La Chokolata

• Ana Maria Canseco's Echate Pa' Ca Daily

• The Soccer Republic with Fox Sports' announcer Fernando Fiore, aka "El Presidente"

• Don Cheto, Estrella Media's popular Los Angeles-based morning talent

• Subeme La Radio with Jorge Bernal.

• Mexicano Jal Dia

• Contragolpe

• The Soccer Republic

Estrella Media VP/National Radio Russell Otero said, "HRN has been a great partner, and we're excited to be a part of their growth. They are doing a great job with Don Cheto and the Reach+ Network, which includes many of our radio stations."