El Dorado Broadcasters Appoints Chris Fleming as EVP

RADIO ONLINE | Wednesday, July 8, 2020

Chris Fleming

El Dorado Broadcasters, owners of stations in Victor Valley, CA and Yuma, AZ, appoints Chris Fleming as Executive Vice President for the company and General Manager for the Victor Valley stations. Fleming spent the past three years as Executive VP of Neuhoff Media, based in Lafayette, IN. Previously, he spent ten years as Chief Revenue Officer and General Manager at Ramar Communications in Lubbock, TX and Albuquerque, NM.

"Chris Fleming has a long history of building products and growing revenues in markets of all sizes" said El Dorado Broadcasters President Jason Wolff. "I've watched from a distance as Chris built tremendous value for Brad Moran at Ramar. Now I'm excited to give Chris the reins and see him guide El Dorado into a successful integrated marketing company with strong radio brands at its core."

"This is a great time to be in the radio business, especially in smaller markets where radio is an integral part of the daily routine," added Fleming. "Radio listening remains strong, and audiences are making purchasing decisions every day based on what they hear on their favorite radio stations. This is especially true in the Victor Valley, where El Dorado owns virtually all of the radio stations and there is no local television; and in Yuma, where there are only four FM stations serving a metro area with nearly 200,000 listeners, and El Dorado owns the top-rated cluster of radio stations."

He continued, "For me, it was very important to find a company with a solid vision for the future. El Dorado Broadcasters is a private, family-owned company with no debt and plenty of cash available for acquisitions. As we grow our businesses, we will continue to seek out the most talented people to join our team. Even though we have the dominant stations in each market, I still believe that our people are the company's most valuable assets."